Which of the following is most related to the marketing concept?

Fill in the following blanks to explain how marketing has helped consumers by: a. Lowering ________ of goods through competition b. ________ customers about goods and services c. Offering a ________ ________ of products and services

Obtaining the money needed to start and operate a business is a marketing function known as ____________________.

When Apple decides to improve features of the IPOD by developing a newer, more up-to-date version, they have conducted the marketing function known as ___________.

Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the ____________ marketing function.

You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the __________ marketing function.

The marketing function of _____________ is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage.

Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the __________ marketing function.

When Lois, a small business owner, decides to become a sponsor in his local community’s annual Cancer Walk in order to create publicity for his company, he is making decisions in relation to the ________ marketing function.

Which of the following is the process of planning, improving, and/or adding to a firm’s product line?

The channel of distribution for a product, or path that a product takes to get from producer to consumer, should be ______, ______ and ______ ______ in order for a company to move their products effectively.

Which intermediary obtains goods in order to sell them directly to consumers?

Which intermediary brings buyers and sellers together but does not take ownership of the actual product?

Which intermediary obtains goods to sell to industrial users?

Economics is the study of how a nation uses its resources. The resources, or factors of production, in an economy include

Supply is the quantity of goods and services that:

Demand is the quantity of goods and services that:

In an economy, individuals, businesses and the government have a variety of choices on which to spend their money. Once the choice is made, the alternative choices given up are considered:

William decides to purchase a baseball bat for $50. The opportunity cost of the decision to purchase the bat is which of the following?

In an economic system, the decision to hire more employees in order to make more products is answering which economic choice?

In an economic system, the decision to sell products to middle class teenagers whose hobbies include sports answers which economic choice?

Hu Jintao, the dictator of China, makes the decisions which affect the jobs and living conditions of people living in China. The economic system in China is closer to which economic system?

New Zealand promotes private ownership of businesses where competition among business owners drives prices. They are considered to be closer to which type of economic system?

Haiti’s economy is based mainly on agricultural products such as coffee. This is considered which type of economic system?

Which type of economic system occurs when both the government and individuals own factors of production?

Who makes the decisions for the 3 economic questions for each economic system below?

Honda recently opened a plant in a town in hopes of building their vehicles cheaper. When Honda began interviewing potential employees, they found there were few educated and trained employees in the area. The limited number of potential employees compared to Honda’s need for trained and educated employees is considered to be the economic problem of _________.

Which of the following economic utilities refers to the value added by changing the physical characteristics of a product to make it more desirable?

Which economic utility increased when Jerry’s 24-Hour Diner recently began accepting credit cards?

The owners of the trendy teen shop, Totally Outrageous Shoe Store, decided to rent store space next to a smoothie shop where teenagers frequently hang out. What did the owners’ decision add to their product?

The employees of a home decorating store are expert decorators who enjoy giving customers advice about updating spaces in the home. The employees’ advice given to customers increases the _______________ utility of their goods.

During the last three months of the year, a grocery store stocks its shelves with plenty of frozen turkeys in order to increases the turkey’s ______________ utility.

Changing old wood into a tree house for little kids in an example of ____________ utility.

The struggle for customers between two or more companies is considered _____.

Which of the following is considered an indirect competitor of Outback Steakhouse?

Which of the following is considered a direct competitor of Kroger Supermarkets?

Competition usually leads to which of the following?

This type of competition focuses on the sale price of a product.

This type of competition focuses on the quality or brand loyalty of a product.

What is a free enterprise economy?

Which of the following is NOT one of the 4 elements of the free enterprise system?

In a free enterprise system, which of the following freedoms allows individuals to own assets and resources?

Write the profit calculation below:

Why is profit important in a free enterprise economy?

Based on the following scenarios, would profit for a company increase or decrease if everything else remained the same? Scenario: Labor Costs Increased, Costs of Raw Materials Decreased, Units Sold Increased, Utilities Decreased.

People in this category are looking for the highest prices because their motive is to make the most profit.

People in this category are looking for the lowest prices because they want the best value for their money.

As prices for a product increase,

As prices for a product decrease:

The price at which both buyers and sellers agree is known as _______.

Which of the following is a factor that can affect supply and demand?

When a company has a chance of losing money, this is an example of which of the following:

Training employees on safety procedures is an example of which of the following ways to manage risk?

Buying insurance for a business in case of theft or fire is which of the following ways to manage risk?

Putting out “Wet Floor” signs is one way to handle risk and is known as which of the following?

Why is price important to the success or failure of business?

When a company sets a price for a product, which of the following are considered?

What is the measure of the output of a worker, machine, or an entire national economy in relation to the creation of goods and services to produce wealth?

As a small business owner, your productivity goal would be for productivity to:

Why does a company measure productivity?

What type of promotion is used by Nike to convince potential customers to buy their shoes & sports wear from them as opposed to its competitors?

What type of promotion is used by Publix when they update and maintain a website with their weekly sales, recipes and ideas in order to maintain a positive image with customers?

Which type of promotion is used by companies to stimulate sales by offering coupons, giveaways and rebates?

Which type of promotion would a company choose in order to raise the image of the company and/or its products?

Which type of promotion would a company choose in order to reach a mass audience to inform customers about a new product?

What type of promotion would a company use in order to provide one-on-one contact with the customer to inform them about potential products?

What type of promotion would a company use to stimulate interest in a company or its product by physically displaying products that draws potential customers?

Which type of display is used to promote the sale of one product by displaying that product by itself?

Which type of display would be used to promote the sale of a variety of items such as the Buy-one-Get-One free table of products at Publix Supermarkets each week?

What type of display is used when a store shows bathing suits, flip flops, and sunglasses together?

What type of display is used when Wal-Mart displays all of its digital clocks that are made by a variety of manufacturers?

What makes distribution an important function in marketing?

Theft, human error, technological errors, and damages are all a cause of ______.

The most common form of business ownership in the United States is _________.

Which of the following is an example of a franchise business in our society?

What type of segmentation occurs when Bath & Body Works sells a new lotion that will leave skin feeling smooth and younger looking?

What is the term used to describe the coordination of all marketing strategies in a company known as product, price, place and promotion?

Processes or actions a business owner will implement in order to prevent or reduce risk is called ___________.

Marketing information management connects _______, _______, and the _____ to a firm through information.