WorksheetsMM51 - Objective 2.04 Review (Safe and Sound)
Total questions: 20
Worksheet time: 10mins
Which of the following individuals is a product manager:
Joseph is an accountant who helps determine marketing budgets.
Alyssa is in charge of her company’s line of waterproof rain boots.
Marty is an advertising executive who helps design product ad campaigns.
Patricia is a public relations expert who helps craft marketing strategies.
When products and services are managed ethically, customers
are at risk of harm and dissatisfied with their purchases.
remain completely unaware of the company and its products.
are generally free from harm and satisfied with their purchases.
become more likely to file lawsuits against the company.
Helping sell products, protecting and safeguarding products, creating a good impression of products, and communicating product benefits are all reasons why companies
create advertising campaigns.
hold focus groups with consumers.
engage in public relations efforts.
package and label their products.
Graphics and design, safety, size, and environmental impact are all ethical considerations associated with product
advertising.
packaging.
marketing.
labeling.
Providing instructions to customers for proper use and/or care of a product is a primary purpose of a product’s
package.
label.
price tag.
photo.
Phrases on packaging such as “light,” “lean,” “all-natural,” and “organic” are all examples of
unverified claims.
advertising methods.
marketing gimmicks.
descriptive words.
Which of the following is an example of an issue related to environmental impact in product management?
Airing product ads in foreign countries
Purchasing shipping materials from overseas
Using biodegradable packaging materials
Selling products in all-organic grocery stores
The Fair Packaging and Labeling Act of 1966 requires all product labels to
offer adequate information concerning the package’s contents.
state whether the item was made with genetically modified ingredients.
disclose where each ingredient or component of the product was sourced.
be made from completely recyclable or biodegradable materials.
Which of the following warnings is considered necessary on product labels:
“Made with fresh fruit”
“High in natural sugars”
“Not vegan friendly”
“Contains tree nuts”
A product manager at TrueLife Iced Tea is debating whether to claim on the product’s bottle that consumers prefer the taste of TrueLife to NaturalDay Iced Tea. The company did a simple poll of people from one grocery store to determine its findings. This is an example of an ethical dilemma in product management related to
product comparisons.
hazard warnings.
environmental impact.
descriptive words.
Some people argue that planned obsolescence directly benefits customers by
improving the economy through an increased number of purchases.
providing them with improved products that make their lives easier.
eliminating the need to make their own product purchasing decisions.
reducing the amount of stress involved with choosing a product to buy.
Strident Technologies recently released a new model of its popular desktop computer that functions using a brand new software system. Customers interested in purchasing the new computer will have to buy the new software, too. This is an example of
poor marketing.
destructive advertising.
product exposure.
planned obsolescence.
Product managers are tasked with sustaining successful products for as long as possible while eliminating products that have become liabilities. However, it isn’t always that simple, because products often need to be
repositioned.
marketed.
damaged.
given away.
If a product is successful but has become too expensive to produce, product managers must make the difficult decision to either
raise the product’s price or lower its quality.
stop producing the product or go bankrupt.
stop advertising or start creating cheaper ads.
lower the product’s price or raise its quality.
Which of the following is a potential negative result of increasing a product’s quality:
Gaining customers due to decreased prices
Loss of customers due to increased prices
Increased customer awareness of product
Decreased customer awareness of product
When dealing with product quality, product managers may feel pressured to create
low-quality products and position them as high-quality.
high-quality products and position them as low-quality.
products of average quality and avoid positioning them.
products that are of lower quality than the competition.
One of the most important ethical responsibilities of a product manager is
making a profit for the company at all costs.
balancing the company’s budget every year.
creating effective product advertising campaigns.
ensuring the safety of the company’s customers.
Product managers have an ethical obligation to design products that clearly
state who the intended target market is.
inform customers about potential risks.
explain how the product was manufactured.
reveal the company’s political leanings.
The best way for a company to avoid lawsuits and customer harm is by
insisting that a product has no potential risks for customers.
allowing customers to educate themselves on potential product risks.
maintaining transparency by informing the public about product risks.
avoiding hazard and risk labels on product packaging altogether.
When a company becomes aware of a potential product risk after the product is already on the market, companies should announce a
product discount.
voluntary recall.
shutdown of all stores.
company investigation.
