The rivalry between companies selling similar products and services.

When companies offer essentially the same product or service

When products or services are not the same, but they could satisfy the same need

Competing to attract customers based on features and attributes other than pricing.

A market where one company controls the supply of a good or service, where other options for consumers aren't readily available, and where the barriers to entry for other companies are highly restrictive.

A market where a small number of companies control the supply of a good or service, and where the barriers to entry for other companies are highly restrictive.

Information that you collect directly from first-hand experience.

A market where a large number of companies provide essentially the same product and sell it at a similar price or the same price, and barriers to entry for new entrants are low.

Uses pricing to attract customers.

Allowed under strict supervision, when the government believes a large entity, like a utility company, can provide services more efficiently and more cost effectively than multiple smaller ones.

A market where there are many suppliers, and barriers to entry are low, but suppliers try to differentiate their products and gain some price advantage.

Information that has already been collected from other sources.