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Consumer Behavior Quiz

Total questions: 8

Worksheet time: 4mins

Name
Class
Date
1.

What is one of the personal factors influencing consumer behavior?

a)

Cultural norms

b)

Budget

c)

Competitor options

d)

Social impact

2.

Which type of consumer behavior involves high involvement and significant brand differences?

a)

Habitual buying behavior

b)

Complex purchasing behavior

c)

Dissonance-reducing purchasing behavior

d)

Impulse buying behavior

3.

What is the first step in the buyer's decision-making process for purchasing a Birkin bag?

a)

Product choice

b)

Identify the problem

c)

Evaluating Alternatives

d)

Information Research

4.

Which factor is NOT a psychological factor influencing consumer behavior?

a)

Cultural norms

b)

Motivation

c)

Emotions

d)

Brand recognition

5.

What type of buying behavior occurs when consumers buy out of habit?

a)

Impulse buying behavior

b)

Habitual buying behavior

c)

Variety-seeking buying behavior

d)

Dissonance-reducing purchasing behavior

6.

Which of the following is a social factor influencing consumer behavior?

a)

Budget

b)

Emotions

c)

Recommendations and reviews

d)

Lifestyle

7.

What is the main focus of consumer behavior studies?

a)

Identifying product availability

b)

Analyzing economic conditions

c)

Understanding purchasing decisions

d)

Evaluating competitor options

8.

What type of consumer behavior is characterized by unplanned purchases driven by immediate desire?

a)

Variety-seeking buying behavior

b)

Derived demand behavior

c)

Impulse buying behavior

d)

Complex purchasing behavior