WorksheetsJournalism 2nd Quarter Exam
Total questions: 35
Worksheet time: 18mins
What is an advertorial?
An advertisement with a hard sales pitch
An advertisement in the form of editorial content
A traditional TV commercial
A social media post with no paid promotion
Where is an advertorial most likely to be confused with a real news story?
Social media
Television
Print publications
Online video platforms
Why do advertorials capture more attention than regular ads?
They provide detailed product information
They mimic the editorial content of a publication
They are placed on popular websites
They only focus on product features
What is an important tip when creating an advertorial?
Use a hard sales pitch
Copy the publication’s style to blend in
Focus only on product features
Avoid using storytelling
What is the main goal of an advocacy campaign?
To promote a product
To support a cause or policy change
To create a personal brand
To entertain an audience
What does the 'theory of change' in an advocacy campaign describe?
A set of steps to reach a goal
A model for how change will happen
A marketing plan
A target audience analysis
In advocacy campaigns, what does defining the 'superpower' refer to?
The amount of funding available
The unique strength or value the campaign brings
The social media strategy
The team of volunteers
What should be considered when defining the objectives of an advocacy campaign?
The number of people to reach
The media coverage expected
Specific actions that move the campaign forward
The campaign’s end date
Which is an example of a core strategy in an advocacy campaign?
Designing a campaign logo
Writing a press release
Identifying tactics to mobilize supporters
Offering monetary rewards
How is the effectiveness of an advocacy campaign measured?
By the number of press releases
By how long the campaign runs
By whether the campaign achieved its goals
By the amount of money raised
What is the main purpose of a Public Service Announcement (PSA)?
To sell a product
To raise awareness for a social cause
To promote a TV show
To feature a celebrity endorsing a product
When writing a PSA, why is it important to focus on only one or two points?
To avoid confusing the viewer
To make the message longer and more engaging
To keep the message secret until the end
To make the script more complex
What is the role of a 'hook' in a PSA?
To make the PSA funny
To grab the viewer's attention and keep them watching
To provide as many facts as possible
To make the call to action clear
What is one tip for creating a TV PSA?
Use many special effects
Make a storyboard to guide production
Keep the message vague to create curiosity
Include multiple messages to have a stronger impact
What is the key difference between a PSA and a TV advertisement?
PSAs are free, while ads are paid
PSAs have larger budgets than ads
PSAs always use celebrities, while ads do not
PSAs are meant to entertain, while ads provide information
What should be emphasized in a TV commercial to create an emotional connection with the audience?
The product price
The technical specs of the product
A relatable story or theme
A list of features
What is a recommended technique for creating an effective TV commercial?
Show the product only at the end
Use humor, music, or emotions to engage viewers
Focus on long product descriptions
Avoid using brand names
What does special lighting in a TV ad usually do?
Makes the product seem fun
Makes the product look more attractive
Adds humor to the ad
Makes the ad feel formal
How can a celebrity endorsement in a TV ad influence the audience?
It makes the product more affordable
It associates the product with popularity
It distracts from the product message
It makes the product less attractive
Why is quality important in a TV commercial?
To make the product clear and appealing
To create an emotional connection
To make the ad look professional
To lower production costs
What is the purpose of the OBB (Opening Billboard) in a news broadcast?
To introduce the title and logo of the program
To summarize the main stories
To give a detailed report
To show the closing credits
What is a key feature of the Headlines segment in a TV news broadcast?
It should be long and detailed
It should be eye-catching, brief, and easy to read
It should use complex language
It should include background information
Which segment of a news broadcast presents detailed and factual news content, often with video and voice-over?
OBB
Headlines
Body
Teaser
What is a key feature of the Teaser segment?
It explains the main stories in detail
It summarizes the news broadcast
It grabs attention and teases upcoming stories
It presents the closing credits
What is the primary function of the CBB (Closing Billboard) in a news broadcast?
To summarize the top stories
To introduce a new segment
To provide the final video and closing credits
To promote upcoming stories
What is an important characteristic of the OBB (Opening Billboard) in a news broadcast?
It should only feature the anchor’s face
It should be long and detailed
It should be visually striking and give a preview of the upcoming broadcast
It should not include the show’s title or logo
Which of the following best describes the Headlines segment in a TV news broadcast?
It should be a detailed discussion of every story
It should focus on creating suspense and drama
It should be brief, clear, accurate, and visually appealing
It should have a large amount of background information
How should the Body of a news broadcast be structured?
It should focus on a single long report
It should be scattered and unorganized
It should be detailed, well-organized, and logically sequenced
It should only present opinion-based news
What role does the Teaser serve in a news broadcast?
It provides the opening teaser and logo
It introduces the news anchor and studio
It serves as a brief advertisement for upcoming segments, creating intrigue and keeping the audience engaged
It presents the main news stories in full detail
Which of the following describes a good Closing Billboard (CBB)?
It should leave a strong impression and engage viewers to return for future broadcasts
It should summarize every story presented in the broadcast
It should be vague and provide no clear ending to the broadcast
It should only feature the program's logo and the ending credits
What is the main purpose of the OBB (Opening Billboard) in a news broadcast?
To provide the detailed news content
To introduce the title and logo of the program
To advertise products during the broadcast
To summarize the key stories of the day
Which segment follows the OBB and provides a brief preview of the top stories?
Body
Teaser
Gap
Headlines
The Body of a news broadcast includes which of the following?
Only the introduction of the show
Commercial advertisements
The main content with detailed reporting, often featuring VTRs or AV packages
The closing credits
What are Gaps in a news broadcast primarily used for?
To provide detailed news coverage
To introduce the closing credits
To display commercial advertisements
To give a preview of the upcoming stories
What is the purpose of the CBB (Closing Billboard) in a news broadcast?
To summarize the top stories of the day
To introduce a new segment
To provide the final video and closing credits, signaling the end of the show
To promote upcoming news stories
