Which of the following is a good example of an “out-of-the-box” sales promotion for a baseball game:

“Out-of-the-box” sales promotions not only increase interest in an event, they also typically generate

What type of sales promotion is being used when a sport/event marketer offers a traditional gift such as free souvenir cups to fans attending a game?

Which of the following is a premium that a team is likely to give to fans attending a basketball game:

A company is planning to give away a free gift as a sales promotion for an event. What should the company do to make sure the gift generates excitement about the event?

Why is it important for a marketer to make sure a sales promotion fits with his/her company’s overall marketing plan?

During a brainstorming session to identify new sales promotions, it is best to

A marketer for a football team is planning a costume contest for sports fans. Fans who wear a costume can attend that day’s football game for free. Free admission to the game is the __________, and the costume contest is the __________ method.

A soccer team has ordered 3,000 beach towels to give to the first 3,000 fans arriving to a pregame beach party. What is the next step the team needs to take to create interest in its sales promotion?

Newspapers and magazines are categorized as __________ media.

A way by which newspapers can be classified as advertising media is by

Which of the following is an example of a newspaper that focuses primarily on the business world:

A primary benefit that magazine advertising offers is the ability to

Because their advertisements last only as long as they are on the air, broadcast media are considered __________ media.

One reason why TV is popular with advertisers is because it is the

To effectively advertise his local pet day care business on the radio, Maurice should select a radio station with

With their permission, Cassandra sends out a monthly electronic newsletter to past customers to advertise her bed-and-breakfast’s special events and discounted rates. This is known as

Which advertising medium is the wisest choice for advertisers who want to track user response?

During the tax season each year, Miranda gets paid to dress as the Statue of Liberty, stand on a street corner, and hold a sign advertising Liberty Tax Service. Miranda works as a

To qualify as a specialty medium, an item must be

Some companies purchase 800 numbers to

Text message advertising is most likely to be successful when the ads are

Nick recently received a text message that appeared to be from his bank. The message stated that there had been a security breach at the bank, and he was asked to text back with his ATM PIN to confirm his account. Because the message seemed a bit odd, Nick called his bank and found out that the message was a hoax. Nick was a victim of

If marketers want to reach potential customers who are weary of traditional ads, they might try

Ad-blocking software and spam filters help individuals avoid

Which of the following statements about TV advertising is true:

Which of the following is an example of social media advertising:

Some companies purchase 800-numbers to

Which advertising medium is the wisest choice for advertisers who want to track user response?

Because their advertisements last only as long as they are on the air, broadcast media are considered ____________ media.

Which of the following is an example of a general business magazine:

Pop-up blockers and spam filters help individuals to avoid

A way by which newspapers can be classified as advertising media is by

A primary benefit that magazine advertising offers is the ability to

When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to 

What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?

Newspapers and magazines are categorized as _____________ media

One reason why television is popular with advertisers is because it is the

Text-message advertising is most likely to be successful when the ads are

Advertising media are channels of

Which of the following statements about television advertising is true:

To advertise its batteries globally, Energizer created a graphical representation of its trade character, the Energizer Bunny, to use in the virtual world Second Life. In that web environment, the Energizer Bunny is a(n)

Why do traditional sales promotions often fail to increase attendance at sporting events?

Which of the following is an example of a sales promotion:

Which of the following is a sales promotion that would meet a customer’s unique desire:

Sales promotion is a major part of sport/event marketing because

Which of the following is a benefit of “out-of-the-box” sales promotions:

What is the first thing you should understand when setting out to develop “out-of-the-box” sales promotion ideas for your game/event?

Brian needs to generate some “out-of-the-box” sales promotion ideas for an upcoming tennis tournament. He’s not sure how to start, but he does know that the tournament’s marketers want to reach the 18- to 35-year-old crowd. How is Brian prepared for inspiration?

Shannon needs to generate some “out-of-the-box” sales promotion ideas for the concert tour she works on. She’s not sure how to start, but she knows that a similar concert tour had great success last year with ticket contests on local radio stations. How is Shannon prepared for inspiration?

Marcus needs to generate some “out-of-the-box” sales promotion ideas for the WNBA team he works for. Last year, they placed coupons in the local paper, but Marcus is afraid that promotion might be ineffective if they try it again. Instead, he’s thinking of creating a “coupon scavenger hunt” that sends fans all over town searching for free and discounted tickets. How is Marcus prepared for inspiration?

Chelsea needs to generate some “out-of-the-box” sales promotion ideas for a charity walk/run event, but she’s stuck. So she gathers all her colleagues together for a 30-minute meeting and asks them to share as many ideas as they can during that time frame. How is Chelsea prepared for inspiration?

Josh works in marketing for a senior citizens’ golf league. He suggests an “out-of-the-box” sales promotion in which league participants receive discount coupons to the local water park, but his boss doesn’t think that’s such a good idea. What question did Josh fail to ask himself about his idea?

The football team that Kandace works for is in desperate need of some positive publicity. Kandace comes up with an “out-of-the-box” sales promotion idea that involves offering discount tickets through local grocery stores. Her boss tells her that while the promotion may work, it doesn’t generate the excitement they need for better public relations. What question did Kandace fail to ask herself about her idea?

When you ask, “What does this sales promotion offer to customers?” which step in the process of generating “out-of-the-box” sales promotion ideas are you completing?

When you ask, “How will my customers receive this sales promotion?” which step in the process of generating “out-of-the-box” sales promotion ideas are you completing?

When you ask, “How will my customers know about this sales promotion?” which step in the process of generating “out-of-the-box” sales promotion ideas are you completing?

Brian needs to generate some "out-of-the-box" sales promotion ideas for an upcoming tennis tournament.  He's not sure how to start, but he does know that the tournament's marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration?

Which of the following is a consideration when implementing a ticket sales campaign:

Conventional thinking, tried-and-true ways of doing things can be described as

Something that will fulfill a customer’s specific desire or need is a(n)

Which of the following statements regarding direct-mail marketing campaigns is true:

Sport/event industries often use the electronic media to

Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site:

Which of the following is a characteristic of most online banner advertisements:

Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results:

To generate excitement about its newly remodeled facilities, Wilmer's Hotel plans to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers. Which type of mobile messaging service should Wilmer's use?

Which of the following is most likely to be visible to search engine spiders:

Which of the following is an example of online advertising:

A tire producer is most likely to advertise its products on a website that interests

Currently, which of the following mobile advertising strategies has been most successful:

A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital “coupons” in their smartphones, which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of

Newspapers and magazines are categorized as _____________ media.

Nick recently received a text message that appeared to be from his bank. The message stated that there had been a security breach at the bank, and he was asked to text back with his ATM pin number to confirm his account. Because the message seemed a bit odd, Nick called his bank and found out that the message was a hoax. Nick was a victim of

During the tax season each year, Miranda gets paid to dress as the Statue of Liberty, stand on a street corner, and hold a sign advertising Liberty Tax Service. Miranda works as a(n)