The quantity of a good that consumers are willing and able to purchase at various prices during a given time

Desires for specific items that are not necessary 

The consumer’s desire to get functional utility out of a product or service 

A marketing strategy that focuses on intangible transactions 

The process of coming up with new and creative ways to engage your audience and drive growth 

A marketing strategy that’s used to promote a particular place

Strategic and effective techniques used by businesses to promote their products or services 

An emotion that drives consumer behavior 

An object, system, or service made for consumer use 

The action of helping or doing work for someone

The quantity of a good that consumers are willing and able to purchase at various prices during a given time 

A person who makes a purchase 

Products, Buyers, Consumers, Managers, Communicating, Listening, Prices 

Selling, Pricing, Management, Promotion, Financing, PSM, MIM 

Pricing, Promotion, Distribution, Selling, Financing, MIM, PSM 

Marketing Information Management 

Majoring in Marketing

Managers In Marketing 

Who will buy this product? 

Where will the products be distributed? 

How will the product look? 

How much inventory to keep in stock?

What’s the budget for this product? 

What goods, services, or ideas to market? 

Determining how best to get products and services to consumers 

Communicating information about products and services to consumers

Assigning a value to products and services

Religion, Life Stage, Socioeconomic Status, Gender 

Micro, Segment, Mass, Target 

Demographic, Geographical, Psychological, Behavioral 

Cannot meet specific needs of everyone 

Only a small % of audience is likely to purchase 

Is less costly to produce 

Cities 

Socioeconomic Status

Origin 

The particular group of customers a business seeks to attract 

A business developing and sharing personalized product recommendations using previous purchases 

Designing products that appeal to most buyers 

Identifying what customers want and need and why they buy it 

Identifying customer’s lifestyles and personalities 

Identifying physical and social characteristics 

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Marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to a marketing opportunity 

The activity of promoting and selling products/services 

1. A tangible object that can be manufactured and produced for resale 

2. A good or service 

Intangible activity performed by other people in exchange for payment 

2. Intangible activity performed by other people in exchange for payment 

A good or service 

A tangible object that can be manufactured and produced for resale

3. Competition 

2. Customer’s needs and wants

New customers

3. Improved market share and competitiveness 

1. Less exposure to financial risk 

2. Government regulations 

1. Introduction, Growth, Maturity, Decline 

2. Beginning, Middle, End 

3. Create, Test, Produce, Sell 

Stages a product starts to decline

Stages a product moves through from market entry to market exit 

Stages a product starts to develop

2. High level of failure

1. Market entry 

Arrival of competitors

Market saturation

Sales growth

Superior products 

3. Alter the product 

2. Find new users 

1. Decrease media advertising

Being able to move products more efficiently 

Being able to purchase in certain quantities 

Being able to purchase certain products 

3. Setting channel objectives 

2. Selecting channel members 

Customer satisfaction

3. Executive 

1. Intensive 

2. Selective 

1. Types (retailers, wholesalers, etc.) 

3. Channel length 

2. If you like the company logo 

3. Financing 

2. Promoting products

1. Lowering costs 

3. Stages a product moves through from market entry to market exit

2. Marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to a marketing opportunity 

1. A marketing function that involves the determination of an exchange price at which the buyer and seller perceive optimum value for a good or service 

Tuition

Costs

Economic conditions

2. Sellers want low prices and buyers want high prices 

Buyers want low prices and sellers want high prices 

3. They both want high prices 

Competition

1. Continued success of a business 

2. Customer satisfaction 

Rent

Payday

Interest

Increased customer loyalty

Job satisfaction

Poor timing

Engagement

Factual

Creativity

Distribution channels

Pricing strategies

Services

Customer Service 

Product development

Sending a marketing message to a target audience 

Competitors  

Businesses 

Consumers

3

5

4

2. Dear, 

3. Sincerely, 

1. Respectfully yours, 

2. Elementary school you attended in your hometown 

3. College/Highschool you are currently attending/ have attended

1. College where you got expelled 

3. Gaming 

1. Cooking 

2. Playing an instrument 

1. Salutation, Employer’s info, Your contact info, Date 

3. Date, Employer’s info, Salutation, Your contact info 

2. Your contact info, Date, Employer’s info, Salutation 

By providing irrelevant information 

By talking about key achievements

By reciting your resume 

By talking about your strengths

By being vague  

By overemphasizing your personal qualities 

By basing your response on personal growth and success 

By making your answer overcomplicated  

By focusing on money and job benefits 

By answering the question with unrealistic expectations 

By answering the question with realistic expectations 

By answering the question with goals that don’t align with the company 

By speaking overly negative about yourself 

By picking a weakness and speaking about how to improve it 

By saying there’s nothing you want to improve about yourself 

3. A statement that is accepted as true by most people 

1. The process of exchanging messages between a sender and a receiver 

2. A receiver's response to a message 

2. A listing of items in order 

3. An obstacle that interferes with the understanding of a message 

1. A receiver's response to a message 

3. Never interrupt 

1. Speak very quietly

2. Speak directly into the mouthpiece 

1. The avenues through which messages are delivered 

3. A bias against a sender’s opinions that prevent a listener from understanding 

2. An obstacle that interferes with the understanding of a message 

1. Feedback, Barriers, Setting, Sleeping 

2. Eating, Media, Reading, Listening 

3. Listening, Reading, Speaking, Writing