WorksheetsDIGITAL MARKETING SET A
Total questions: 63
Worksheet time: 36mins
Name
Class
Date
1.
ENTER YOUR NAME
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2.
ENTER YOUR PHONE NUMBER
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3.
ENTER YOUR EMAIL ID
4 lines
4.
Which model helps visualize the stages a customer passes before purchase? (M1Q1)
a)
AIDA Model
b)
4Ps Model
c)
SWOT Analysis
d)
SMART Goals
5.
Which are considered the 4Ps of Marketing? (M1Q2)
a)
Product, Price, Place, Promotion
b)
People, Process, Price, Product
c)
Position, Price, Place, Promotion
d)
Product, People, Process, Profit
6.
In AIDA model, "I" stands for? (M1Q3)
a)
Initiation
b)
Interest
c)
Insight
d)
Integration
7.
What type of content encourages "Action"?
a)
Interactive videos
b)
Call-to-action buttons
c)
Case studies
d)
Infographics
8.
AIDA model relates closely to which part of strategy? (M1Q5)
a)
Marketing Funnel
b)
Corporate Finance
c)
Product Manufacturing
d)
HR Policies
9.
Importance of Marketing primarily means? (M1Q6)
a)
Maximize production output
b)
Understand & satisfy customer needs
c)
Reduce employee turnover
d)
Manage office supplies
10.
"Action" in AIDA implies? (M1Q7)
a)
Customer ignores brand
b)
Customer takes desired step (buy/sign up)
c)
Brand cuts costs
d)
Competitor wins share
11.
Marketing careers often include? (M1Q8)
a)
Software Developer
b)
Marketing Analyst, Brand Manager, SEO Specialist
c)
Civil Engineer
d)
Quality Control Officer
12.
A Sales Funnel aligned with AIDA provides? (M1Q9)
a)
Confusion in customer journey
b)
No customer insight
c)
Clear path from awareness to action
d)
Legal obligation only
13.
Mindomo’s main advantage is:
a)
Keyword research
b)
Organizing complex ideas visually
c)
Generating ads
d)
Project scheduling
14.
Brand Understanding Questionnaire helps in? (M2Q1)
a)
Identifying brand goals & audience
b)
Improving office interiors
c)
Reducing marketing budgets
d)
Eliminating competitors
15.
Tools like Google Forms, Survey Monkey are for? (M2Q2)
a)
Analyze legal cases only
b)
Create questionnaires and surveys
c)
Manufacture products
d)
Run paid ads directly
16.
A well-designed brand questionnaire reveals? (M2Q3)
a)
Financial loan options only
b)
Customer preferences & perceptions
c)
Employee attendance data
d)
Weather patterns
17.
"How to Make Quiz in Google Forms" helps students? (M2Q4)
a)
Conduct complex financial audits
b)
Create simple online questionnaires
c)
Learn programming languages
d)
Paint abstract art
18.
Brand Goals found through surveys might be? (M2Q5)
a)
Increasing brand awareness, expanding audience
b)
Building airplanes
c)
Finding raw materials
d)
Hiring gov. employees
19.
Competitor Analysis aims to? (M3Q1)
a)
Identify & understand competitors
b)
Improve office lighting
c)
Hire more HR personnel
d)
Ignore market trends
20.
NotJustAnalytics used for? (M3Q2)
a)
Logo creation only
b)
Social media competitor analysis
c)
Physical store layout planning
d)
Accounting audits
21.
"How To Conduct a Competitive Analysis (FREE Template)" teaches? (M3Q3)
a)
Steps to build cars
b)
Analyze market competitors w/template
c)
Singing techniques
d)
Interior design tips
22.
Google Trends helps by? (M3Q4)
a)
Showing keyword popularity
b)
Editing videos
c)
Designing logos
d)
Counting inventory
23.
An important metric in competitor analysis is? (M3Q5)
a)
Engagement rates
b)
Employee height
c)
Office temperature
d)
Garden aesthetics
24.
A Brand Book serves to? (M4Q1)
a)
Provide branding guidelines
b)
Replace social media tools
c)
Set employee salaries
d)
Determine packaging costs
25.
Which tool helps create logos/brand assets? (M4Q2)
a)
Canva
b)
Survey Monkey
c)
Google Forms
d)
Notion
26.
A consistent color palette ensures? (M4Q3)
a)
Recognizable brand identity
b)
Lower production costs
c)
Legal compliance
d)
Unlimited fonts usage
27.
Fonts in a Brand Book define? (M4Q4)
a)
Brand’s visual tone
b)
Brand’s legal structure
c)
Warehouse layout
d)
Tax rates
28.
Using Coolors for? (M4Q5)
a)
Generating color palettes
b)
Editing audio files
c)
Writing blog content
d)
Tracking inventory
29.
Content Pillars are? (M5Q1)
a)
Core themes for content creation
b)
Random post ideas
c)
Legal documents
d)
Pricing strategies
30.
A Social Media Calendar helps? (M5Q2)
a)
Plan posts & consistency
b)
Increase confusion
c)
Avoid scheduling
d)
Hack competitor accounts
31.
"How to Create Content Pillars" video teaches? (M5Q3)
a)
Frameworks for brand content
b)
Fixing computers
c)
Cooking recipes
d)
Construction techniques
32.
A 1-Month Social Media Calendar ensures? (M5Q4)
a)
Consistent posting schedule
b)
Infrequent updates
c)
No audience growth
d)
Unpredictability
33.
Using Notion board linked to calendar helps? (M5Q5)
a)
Visualize/manage content timelines
b)
Forces printing forms
c)
Increases coding errors
d)
Restricts creativity
34.
Canva is primarily for? (M6Q1)
a)
Graphic design & visual content creation
b)
Accounting audits
c)
Legal document editing
d)
Medical data analysis
35.
InShots is known for? (M6Q2)
a)
Editing short-form videos (reels)
b)
Designing static logos
c)
Advanced 3D modeling
d)
Running email campaigns
36.
Types of content: static, reels, carousels? (M6Q3)
a)
Static, reels, carousels, stories
b)
Only printed newspapers
c)
Pure audio podcasts
d)
Chemical formulas
37.
Which feature makes Canva user-friendly?
a)
Drag-and-drop interface
b)
High cost
c)
Complex tools
d)
Limited templates
38.
Canva’s templates help creators by? (M6Q5)
a)
Quick design without starting from scratch
b)
Increase code speed
c)
Replace HR manuals
d)
Increase shipping times
39.
Writing captions for engagement involves? (M7Q1)
a)
Relevant keywords & compelling message
b)
Ignoring SEO
c)
Random text only
d)
Secret code writing
40.
SEO stands for? (M7Q2)
a)
Search Engine Optimization
b)
Social Engagement Operation
c)
Software Engineering Output
d)
Safe Entry Option
41.
How does AIDA benefit digital marketers?
a)
Aligns campaigns with customer psychology
b)
Helps them lower costs
c)
Improves website design
d)
Reduces product delivery time
42.
Which social media strategy fits into the "Attention" phase?
a)
Viral memes and trending hashtags
b)
Educational long-form content
c)
User testimonials
d)
Retargeting ads
43.
Which platform is ideal for "Interest" stage content?
a)
YouTube
b)Pinterest
c)
TikTok
d)LinkedIn
44.
Notion is used for? (M8Q1)
a)
Organizing/creating structured captions
b)
Designing cars
c)
Filing taxes
d)
Predicting weather
45.
Creating captions in Notion allows? (M8Q2)
a)
Centralized content management
b)
Zero collaboration
c)
No formatting options
d)
No templates
46.
What are the 4 Ps of marketing?
a)
Product, Price, Place, Promotion
b)
Planning, Process, People, Price
c)
Product, Price, Positioning, Promotion
d)
Packaging, Promotion, Process, Profit
47.
Templates & hashtags in Notion? (M8Q4)
a)
Maintain consistency & improve discovery
b)
Limit growth
c)
Confuse creators
d)
Break all links
48.
Hashtags planned in Notion? (M8Q5)
a)
Planned in advance
b)
Always banned
c)
Cannot be edited
d)
Always spam only
49.
Optimizing IG profile involves? (M9Q1)
a)
Clear bio, branding, relevant links
b)
Hiding all brand info
c)
No profile picture
d)
Posting once a year
50.
"Design a Beautiful Instagram Feed with Canva" helps? (M9Q2)
a)
Create cohesive visual layouts
b)
Teach accounting
c)
Explain legal terms
d)
Farming techniques
51.
Creating 50 IG posts in 5 mins using AI? (M9Q3)
a)
Rapid content generation
b)
More manual labor
c)
Posts vanish
d)
Blocks brand visibility
52.
Mastering IG Algorithm in 2024 involves? (M9Q4)
a)
Understand platform signals for reach
b)
Ignoring engagement
c)
Irrelevant content
d)
Breaking rules
53.
Which "P" focuses on how a product will be delivered to customers?
a)
Place
b)
Promotion
c)
Product
d)
Price
54.
Meta Business Suite is for? (M10Q1)
a)
Scheduling & automating social posts
b)
Writing legal contracts
c)
Designing furniture
d)
Chemical experiments
55.
The "Price" component in the 4 Ps is important because:
a)
It sets customer expectations
b)
It determines product quality
c)
It drives promotional strategies
d)
It affects sales and profitability
56.
"How to schedule posts with Meta Business Suite" teaches? (M10Q3)
a)
Step-by-step post scheduling methods
b)
Creating financial reports
c)
Cooking recipes
d)
Medical procedures
57.
Scheduling month’s posts results in? (M10Q4)
a)
Saves time & maintains posting rhythm
b)
Creates chaos
c)
Reduces clarity
d)
Increases guesswork
58.
Meta Business Suite integrates with? (M10Q5)
a)
Facebook & Instagram
b)
Offline billboards
c)
Printed magazines
d)
Telepathy
59.
Social Media Analytics measure? (M11Q1)
a)
Engagement, Reach, Follower Growth, Clicks
b)
Color palettes only
c)
Employee hobbies
d)
Chemical compositions
60.
Website Analytics track? (M11Q2)
a)
Pageviews, session duration, bounce rate
b)
Shoe size of visitors
c)
Random guesses
d)
Moon phases
61.
"Manager’s Guide to Instagram Analytics" covers? (M11Q3)
a)
Understanding metrics & creating reports
b)
Cooking instructions
c)
Machinery operation
d)
Legal frameworks
62.
Engagement measured by? (M11Q4)
a)
Likes, comments, shares & interactions
b)
Length of URL
c)
Code complexity
d)
Warehouse size
63.
Reach indicates? (M11Q5)
a)
Unique accounts seeing content
b)
Sound volume of a video
c)
Cost of ads
d)
Legal compliance
100 %
