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DIGITAL MARKETING SET D

Total questions: 63

Worksheet time: 36mins

Name
Class
Date
1.

ENTER YOUR NAME

4 lines
2.

ENTER YOUR PHONE NUMBER

4 lines
3.

ENTER YOUR EMAIL ID

4 lines
4.

What does AIDA stand for in marketing?

a)

Awareness, Interest, Decision, Action

b)

Attention, Interest, Desire, Action

c)

Attention, Interest, Decision, Attraction

d)

Awareness, Interest, Demand, Action

5.
A brand using AIDA model to?
a)
Decrease brand recognition
b)
Increase confusion
c)
Guide prospects in structured journey
d)
Prevent advertising
6.
Developing Sales Funnel w/ AIDA helps in?
a)
Reducing campaign clarity
b)
Enhancing targeted communication
c)
Limiting data collection
d)
Avoiding engagement
7.
“Importance of Marketing” includes?
a)
Ignoring consumer needs
b)
Enhancing product-market fit
c)
Cutting R&D budgets
d)
Reducing brand reach
8.
After Module 1, students can?
a)
Write complex code in C++
b)
Develop Sales Funnel w/ AIDA
c)
Perform surgery
d)
Draft legal docs
9.
Identifying brand goals helps marketers?
a)
Shoot random ads at customers
b)
Tailor campaigns to meet objectives
c)
Stop all online marketing
d)
Block consumer interactions
10.

Which phase in AIDA focuses on capturing the audience's curiosity?

a)

Action

b)

Design

c)

Interest

d)

Attention

11.
Industry analysis involves looking at?
a)
Competitors, trends, consumer behavior
b)
Just office décor
c)
Employee birthdays
d)
Random guessing
12.

Mindomo is a tool for:

a)

Data analysis

b)

Mind mapping and brainstorming

c)

Graphic design

d)

Social media automation

13.

Mindomo’s main advantage is:

a)

Keyword research

b)

Organizing complex ideas visually

c)

Generating ads

d)

Project scheduling

14.

Which feature makes Canva user-friendly?

a)

High cost

b)

Drag-and-drop interface

c)

Complex tools

d)

Limited templates

15.
A competitor analysis template?
a)
Provides structured approach
b)
Always illegal
c)
Reduces creativity
d)
Never useful
16.
Outcome of competitor analysis?
a)
Identify market gaps
b)
Stop data analysis
c)
No improvements
d)
Ensure no improvements
17.
Use Google Trends in analysis?
a)
Understand keyword popularity vs competitors
b)
Sign legal contracts
c)
Build prototypes
d)
Hire staff
18.
After competitor analysis, you can?
a)
Present a report
b)
Perform surgery
c)
Design complex software
d)
Grow farms
19.
Maintaining consistent social media “feel”?
a)
Helps audience recognize brand content
b)
Lowers engagement
c)
Increases confusion
d)
Ensures zero recall
20.
“Developing Consistent Branding” involves?
a)
Apply same design principles everywhere
b)
Change logo daily
c)
Keep fonts random
d)
Use unrelated colors
21.
A Brand Book is a reference for?
a)
Anyone creating brand-related content
b)
Only the CEO
c)
Only software devs
d)
No one
22.
Good branding leads to?
a)
Increased brand equity
b)
Immediate product failures
c)
Lower audience trust
d)
Random messaging
23.

Canva is primarily used for:

a)

Social media monitoring

b)

Photo storage

c)

Graphic design and content creation

d)

Data analysis

24.
Why use Notion for content planning?
a)
Centralize/organize ideas, track progress
b)
Make posting impossible
c)
Increase confusion
d)
Delete calendars
25.
Social Media Strategy often includes which tool?
a)
Notion/project mgmt tools
b)
Heavy machinery
c)
Chemical solutions
d)
Old archives
26.

AnswerThePublic helps marketers by:

a)

Creating visual assets

b)

Generating customer queries and keywords

c)

Managing inventory

d)

Designing logos

27.
Content pillars help in?
a)
Thematic consistency
b)
Hiding brand identity
c)
Avoiding structure
d)
Random posting
28.
After Module 5, students can?
a)
Deliver 1-month social media calendar
b)
Manage payroll
c)
Code in Python
d)
Perform surgery
29.
Faceless IG Reels mentioned mean?
a)
Focus on content, not person’s face
b)
Always show creator’s face
c)
Are banned by IG
d)
Need high-end cameras
30.
Using AI tools for reels creation can?
a)
Increase efficiency/innovation
b)
Reduce all engagements
c)
Ban the account
d)
Only work on desktop
31.
Combining Canva & InShots:
a)
Versatile approach to visuals/videos
b)
Limits user to text posts
c)
Reduces creativity
d)
Not allowed by platforms
32.
Dynamic content (reels) often leads to?
a)
Higher engagement & reach
b)
Fewer viewers
c)
Less brand awareness
d)
Disconnected messaging
33.
After Module 6, students can?
a)
Create posts, reels, carousels
b)
Write legal code
c)
Build engines
d)
Calculate interest rates
34.
Good caption aims to?
a)
Engage audience, encourage action
b)
Bore readers
c)
Confuse followers
d)
Avoid interest
35.

What is a key goal of the "Place" strategy?

a)

Ensure the product is available where customers are

b)

Set pricing to match competitors

c)

Create eye-catching promotional content

d)

Improve the product’s quality

36.

20. Which of the following is NOT part of the 4 Ps?

a)

Packaging

b)

Price

c)

Process

d)

Product

37.
Meta Hashtags + keywords results in?
a)
Improved discoverability & SEO ranking
b)
Decreased engagement
c)
No benefit
d)
Content removal
38.

What are the 4 Ps of marketing?

a)

Product, Price, Place, Promotion

b)

Planning, Process, People, Price

c)

Product, Price, Positioning, Promotion

d)

Packaging, Promotion, Process, Profit

39.

Which platform is ideal for "Interest" stage content?

a)

Pinterest

b)

YouTube

c)

TikTok

d)

LinkedIn

40.

What type of content encourages "Action"?

a)

Interactive videos

b)

Call-to-action buttons

c)

Case studies

d)

Infographics

41.
A Marketing Dashboard in Notion might show?
a)
Key metrics, deadlines, tasks
b)
Celebrity gossip
c)
Blank page
d)
Irrelevant events
42.
Organizing captions in Notion helps in?
a)
Maintaining consistent brand voice
b)
Confusing brand image
c)
Reducing clarity
d)
Wasting time
43.

Which social media strategy fits into the "Attention" phase?

a)

Viral memes and trending hashtags

b)

Educational long-form content

c)

User testimonials

d)

Retargeting ads

44.

How does AIDA benefit digital marketers?

a)

Helps them lower costs

b)

Aligns campaigns with customer psychology

c)

Improves website design

d)

Reduces product delivery time

45.

What is an example of a marketing activity during the "Desire" phase?

a)

A 30-second ad showcasing benefits

b)

Free product trials

c)

A catchy headline

d)

Signing up for newsletters

46.

"Action" in the AIDA model refers to what?

a)

Product development

b)

Customer feedback

c)

Buying or subscribing

d)

Testing the product

47.

AIDA is primarily used in what area?

a)

a) Financial management

b)

b) Employee training

c)

c) Marketing and sales

d)

d) Legal compliance

48.
A well-optimized IG profile leads to?
a)
Stronger brand presence & audience growth
b)
Lower brand awareness
c)
No engagement
d)
Random posting
49.
Automation benefits include?
a)
Time-saving & posting consistency
b)
Lower brand recognition
c)
Endless manual labor
d)
No analytics
50.
Reporting metrics like “Click Ratios” indicate?
a)
User interest in content
b)
# of employees
c)
Printer speed
d)
Taste of food
51.
Analyzing reports lets marketers?
a)
Adjust strategies based on performance
b)
Ignore all data
c)
Make random decisions
d)
Avoid improvements
52.

Which advertisement is likely to focus on the "Attention" stage?

a)

a) A billboard with bold visuals

b)

b) A tutorial video

c)

c) A discount coupon

d)

d) A call-to-action form

53.

In the AIDA model, "Desire" refers to which of the following?

a)

a) Convincing the customer to buy

b)

b) Creating a strong emotional connection

c)

c) Informing customers about the product

d)

d) Encouraging immediate action

54.

AIDA helps marketers focus on what?

a)

a) Customer satisfaction

b)

b) Stages of the buyer's journey

c)

c) Pricing strategies

d)

d) Social media metrics

55.

Which of the following would best build "Desire" in a potential customer?

a)

a) Social proof like testimonials

b)

b) Bright colors in ads

c)

c) A detailed blog post

d)

d) An infographic about the product

56.
Social Media Analytics accessed through?
a)
Platform insights or third-party tools
b)
Random guess generators
c)
Old newspapers
d)
Secret vaults
57.

The "Price" component in the 4 Ps is important because:

a)

a) It sets customer expectations

b)

b) It determines product quality

c)

c) It drives promotional strategies

d)

d) It affects sales and profitability

58.

22. The "Product" aspect of the 4 Ps focuses on:

a)

a) Customer needs and product features

b)

b) Increasing profits

c)

c) Selecting the best advertising channels

d)

d) Deciding distribution channels

59.
A Brand Book primarily serves to?
a)
Provide branding guidelines/standards
b)
Replace social media tools
c)
Set employee salaries
d)
Determine packaging costs
60.
Which tool helps create logos & brand assets?
a)
Canva
b)
Survey Monkey
c)
Google Forms
d)
Notion
61.
A consistent color palette ensures?
a)
Recognizable brand identity
b)
Lower production costs
c)
Legal compliance
d)
Unlimited fonts usage
62.
Fonts in a Brand Book define?
a)
The brand’s visual tone
b)
The brand’s legal structure
c)
Warehouse layout
d)
Tax rates
63.

Which step in AIDA is associated with closing the deal?

a)

Attention

b)

Interest

c)

Desire

d)

Action