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TDA6313-Quiz

Total questions: 23

Worksheet time: 16mins

Name
Class
Date
1.

What is not one of the three main characteristics of Big Data?

a)
Velocity
b)
Volume
c)
Variety
d)

Validity

2.

Which type of platform can you start measurement with in GA4?

a)

Web

b)

iOS

c)

Android

d)

All of the above

3.

What does the “Real-time” report in GA4 show?

a)

The 'Real-time' report shows historical data trends.

b)

The 'Real-time' report displays user demographics.

c)

The 'Real-time' report in GA4 shows live user interactions on your website or app.

d)

The 'Real-time' report provides insights on website loading speed.

4.

True or False:
Business Intelligence (BI) focuses on explaining what has happened in the past, so it is considered explanatory.

a)
False
b)
True
5.

What is the purpose of the "Engagement" report in GA4?

a)

A) To see how many users abandoned your website

b)

B) To analyze how users interact with your website or app

c)

C) To view e-commerce transactions

d)

D) To manage your GA4 account settings

6.

In Google Analytics 4 (GA4), a (a)   refers to a user action that is considered valuable, such as making a purchase, submitting a form, or clicking a button.

7.

What is the name of blank phase in CRISP-DM ?

a)
Data Visualization
b)
Data Analysis
c)
Data Preparation
d)
Data Collection
8.

What information does the Demographics Report in GA4 provide?

a)
The Demographics Report provides insights into user device types.
b)
The Demographics Report includes data on page views and sessions.
c)
The Demographics Report shows website traffic sources.
d)
The Demographics Report provides information on user age, gender, and interests.
9.

Select the type of data for "contact list on your phone"

a)

Structured Data

b)

Semi-Structured Data

c)

Unstructured Data

d)

Quasi-Structured Data

10.

Fill in the blank:
In Google Analytics 4 (GA4), a (a)   is defined as a group of user interactions with your website or app within a given time frame, typically lasting up to 30 minutes by default.

11.

For a food industry business with two types of users (customers and food delivery drivers), how many accounts are needed in GA4 to track both the website and iOS app?

a)
3 accounts
b)
1 account
c)
2 accounts
d)
1 account per user type
12.

In the same scenario (For a food industry business with two types of users :customers and food delivery drivers ) , how many properties should be created in GA4 to track both the website and iOS app?

a)
1
b)
3
c)
4
d)
2
13.

This type of process is useful, when data is collected over a period and then processed

all at once in specific time. Think of it like doing laundry once a week. It’s suitable for situations like payroll processing.

a)
Batch processing
b)
Real-time processing
c)
Stream processing
d)
Incremental processing
14.

In Google Analytics 4 (GA4), an (a)   is any user interaction with your website or app that you want to track, such as clicks, form submissions, or purchases

15.

True or False : Behavioral modeling in GA4 allowing to gain useful insights

Analytics reports without respecting user privacy

a)
True
b)
False
16.

Which of the following is a key role in a successful analytics project?

a)

BI Analyst

b)

Data Scientist

c)

all the choices

d)
Project Manager
17.

True or False: In Google Analytics 4 (GA4), a dimension is a descriptive attribute of data, such as a user’s location, device type, or event category.

a)
True
b)
False
18.

This phase requires the presence of an analytic sandbox, in which the team can work with data

and perform analytics for the duration of the project. The team needs to implement extract, load, and transform (ELT) or extract, transform and load (ETL) to get data into the sandbox.

a)

Phase 1—Discovery

b)

Phase 2—Data preparation

c)

Phase 3—Model planning

d)

Phase 4—Model building

19.

In Google Analytics 4 (GA4), a (a)   is a quantitative measurement of user behavior, such as the number of sessions, pageviews, or conversions.

20.

In Google Analytics 4 (GA4), which of the following is necessary to start tracking and measuring user interactions on a website?

a)

A) Implementing an ad tag on the website

b)

B) Setting up a property in Google Ads

c)

C) Linking a third-party data stream

d)

D) Writing custom JavaScript code for tracking

21.

A receipt from a hypermarket shows the following details:

  • Items purchased: Bread, Milk, Eggs

  • Quantity: 1 loaf, 2 liters, 12 pieces

  • Total Price: $15.50

Based on this scenario, which of the following best describes the data?

a)

A) A list of items purchased along with their quantities and price

b)

B) A total amount spent during shopping

c)

C) Insights on shopping trends of customers over a week

d)

D) A summary showing that most customers buy bread and eggs

22.

Any comments or suggestions for the class so far? Both positive and negative feedback are most welcome and appreciated!

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23.

Your student ID:

4 lines