WorksheetsChương 3
Total questions: 26
Worksheet time: 13mins
What does "unbundling" a business model involve?
a) Merging multiple business models into one
b) Breaking down a business model into its individual
components to create separate models
c) Repackaging a business model with new features
d) Increasing the complexity of the business model
Which of the following is NOT a typical component
of a business model that you would unbundle?
a) Revenue Streams
b) Value Propositions
c) Organizational Culture
d) Customer Segments
In the context of Netflix, which of the following
could be considered a component of its unbundled
business model?
a) Subscription-based revenue
b) Movie production
c) Content licensing
d) All of the above
How can unbundling Amazon's business model
provide new opportunities?
a) By integrating its cloud services with its retail operations
b) By separating its retail operations from its cloud services
to focus on different markets
c) By adding more product categories to its retail segment
d) By consolidating all services under one brand
The "Long Tail" concept suggests that businesses
can generate significant revenue from:
a) A small number of best-selling products
b) A large number of niche products with low individual
sales
c) High-volume physical stores
d) Limited product offerings
Which of the following companies is a classic
example of leveraging the Long Tail strategy?
a) Walmart
b) McDonald's
c) Amazon
d) Tesla
How does Spotify utilize the Long Tail concept in its
business model?
a) By focusing only on top-chart hits
b) By providing a wide range of niche and independent
music tracks alongside popular hits
c) By selling physical music albums
d) By partnering only with major record labels
What impact does the Long Tail have on inventory
management for online retailers like Amazon?
a) It requires maintaining only high-volume products in
stock
b) It reduces the need to manage inventory as niche
products have no impact
c) It allows for the inclusion of a wide variety of products,
including those with low sales volumes
d) It increases the cost of managing inventory due to the
high volume of products
Which statement best describes the relationship
between the "hits" and the "long tail" in a
company's product offerings?
a) The long tail is less important compared to the hits and
does not contribute significantly to revenue.
b) The hits generate the majority of revenue, but the long
tail provides additional revenue opportunities by catering to
niche markets.
c) The hits and long tail are equally important and
contribute to revenue equally.
d) The long tail overshadows the hits, generating more
revenue due to higher sales volumes.
What is a key characteristic of a multi-sided
platform?
a) It serves only one type of customer segment.
b) It connects two or more distinct user groups that create
value for each other.
c) It relies solely on direct product sales.
d) It focuses only on physical product distribution.
Which of the following is an example of a multisided platform?
a) A local grocery store
b) Facebook
c) A manufacturing company
d) A car dealership
How do multi-sided platforms typically generate
revenue?
a) By selling physical goods directly to consumers
b) By charging fees to one or more sides of the platform,
such as service providers or advertisers
c) By offering products at a fixed price without any
additional services
d) By focusing on subscription models only
What is a network effect in the context of multisided platforms?
a) The phenomenon where the value of the platform
decreases as more users join
b) The increase in platform value as more users or
stakeholders join and interact
c) The direct cost incurred by each additional user joining
the platform
d) The reduction in competition as the platform grows
Which of the following would NOT typically be a
revenue stream for a multi-sided platform?
a) Subscription fees from users
b) Commission fees from transactions
c) Advertising revenue
d) Purchase of physical products
What is a primary characteristic of the "freemium"
business model?
a) Offering all features of the product or service for free
b) Providing basic features for free while charging for
advanced or premium features
c) Selling the product at a high price with no free options
d) Offering free trials with no further purchase options
What is a primary characteristic of the "freemium"
business model?
a) Offering all features of the product or service for free
b) Providing basic features for free while charging for
advanced or premium features
c) Selling the product at a high price with no free options
d) Offering free trials with no further purchase options
Which company is an example of a successful
implementation of the "freemium" model?
a) Amazon
b) Dropbox
c) Walmart
d) Apple
What challenge is commonly faced by businesses
using the "FREE" model?
a) Difficulty in attracting users to the free product
b) Difficulty in converting free users to paying customers
c) Excessive cost of providing the free product
d) Inability to offer any additional premium features
What is a defining characteristic of an open business
model?
a) All products and services are offered for free
b) Collaboration with external partners, communities, or
customers is integral to the business model
c) The business model is closed off to outside participation
d) The company focuses only on physical product sales
Which of the following companies is well-known for
using an open business model?
a) Apple
b) Red Hat
c) Amazon
d) McDonald's
How do companies using open business models
typically generate revenue?
a) By selling open-source products at a high price
b) By offering free products and charging for
complementary services, support, or premium features
c) By restricting access to their innovations
d) By relying solely on advertising
What is a potential benefit of adopting an open
business model?
a) Complete control over product development
b) Accelerated innovation through collaboration with
external developers and communities
c) Reduced competition due to closed innovation
d) Increased cost of maintaining open products
Which of the following is a challenge commonly
faced by companies using open business models?
a) Difficulty in generating interest from external participants
b) Managing intellectual property and maintaining control
over core technologies
c) High costs of product development
d) Limited opportunities for collaboration
In the context of open business models, what is
"open innovation"?
a) Innovation that occurs solely within a company’s R&D
department
b) The process of sourcing ideas, technologies, and
innovations from external sources
c) The practice of keeping all innovations confidential
d) A method of marketing that relies on open
communication
How does IBM utilize open business models in its
strategy?
a) By exclusively selling proprietary hardware
b) By contributing to and utilizing open-source software,
while offering complementary services and solutions
c) By focusing solely on internal innovation
d) By avoiding collaboration with external developers
Which strategy is NOT commonly associated with
open business models?
a) Crowdsourcing product development
b) Offering products as open-source
c) Selling proprietary software with closed-source code
d) Building a community around a product or service
