Font size
WorksheetsMKTG
Total questions: 100
Worksheet time: 50mins
Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix Beauty Salon commit?
Appropriation
Wrongful interference
Defamation
Conversion
The ZRB Company promises to ship LST Inc. 200 units of product by a certain date, and LST Inc. promises to pay ZRB $25,000 for the product within 14 days of receipt. This is an example of a(n)
executed agreement.
exempt contract.
bilateral contract.
defensible agreement.
Which of the following is the most common channel of distribution for consumer goods:
Producer to consumer
Producer to retailer to consumer
Producer to wholesaler to retailer to consumer
Producer to agents to wholesaler to retailer to consumer
What type of law is violated when a supplier requires intermediaries to enter into tying agreements?
Infringement
Probate
Zoning
Antitrust
Although implementing slotting fees can help a business offset risks and cover stocking costs, it can become an ethical issue if it
eliminates tax incentives.
encourages economic growth.
reduces competition.
supports competing agreements.
Alpha's Pizza and Bravo's Pizza are two restaurants that are in a horizontal conflict known as a price war. This conflict will most likely have a _________ impact on consumers by _________ prices.
(a)
One way for an audience to show that it supports a speaker's opinion is by _________ the speaker.
ignoring
heckling
applauding
tolerating
What do environmental distractions to active listening include?
Personal matters that cause us to worry
The speaker's appearance and manner
Poor lighting and noise
Strong opinions about the topic
One of the disadvantages of using nonverbal communication is that it
is not considered courteous.
is not a common form of communication.
may not be interpreted accurately.
may not be associated with leadership.
Pablo takes a telephone call for a coworker. So that Pablo's coworker can follow up with the telephone caller, he should ask the caller for his/her
name, organization, and telephone number.
name, current address, and extension number.
telephone number, last name, and zip code.
telephone number, last name, and address.
A professional wedding photographer is developing a price list of the different photo packages that she offers. She is listing the packages from the least expensive to the most expensive. She is organizing the package information
by value.
by location.
inductively.
deductively.
Jana is in charge of raising money to build a new homeless shelter in her community. She has decided to write a letter to local businesses asking for donations. Because these letters arrive uninvited, she knows that her letter must begin well, or it will likely end up in the trash can. Which choice is the best for beginning her letter?
A brief summary of Jana's qualifications for her job
A quote stating the number of children who are homeless
A series of boxes to check to make a $10, $50, or $100 contribution
Details about the number of rooms the new shelter will have
The Bubbly Soda Company is creating written correspondence to send to customers in the Midwest. The company decides to refer to its product as “pop” instead of “soda” so the language appeals to people living there. This is an example of adapting communication for a target audience based on
income.
ethnicity.
education.
location.
Kayla replies to Mrs. Patterson by saying, “The ProSpin GX2 blender is currently on backorder, but we expect to have another shipment in our warehouse by the end of this week.” What is Kayla doing?
Responding to a customer's inquiry
Describing a product's features
Determining the customer's buying motive
Using a merchandising approach
When Mr. Schwarz's order did not arrive at the expected time, he called Karl, the salesperson with whom he had placed his order. Karl apologized for the delay and told Mr. Schwarz that he would check into the issue. After Karl talked with the transportation company, he immediately called Mr. Schwarz to let him know where the order was and when to expect delivery. Mr. Schwarz thanked Karl for getting back with him so quickly. In this situation, Karl reinforced the company's image by
delegating work tasks.
giving vague answers.
providing efficient follow-up.
complimenting the customer.
A local dry cleaner that also launders and presses shirts is selling
specialty goods.
consumer services.
tangible items.
industrial supplies.
An unbranded shirt costs $15.00, while a branded shirt costs $30.00. What is the price ratio between the two products?
2
15 to 30
1 to 2
1/2
Taylor works for a company that needs to order 500 boxes of paper. The kind of business she should contact is a
service provider.
retailer.
wholesaler.
raw-goods producer.
The Valley View Corporation specializes in manufacturing bicycles. Inside the company's factory, you'll find some employees making bike chains while others assemble bicycle wheels or weld metal. This allows the company to manufacture bikes as efficiently as possible. The Valley View Corporation is practicing
outsourcing of labor.
insider trading.
project management.
division of labor.
A business buys 100 scooters for $35 each and sells them for $55 each. What is the business's net profit if it has operating expenses of $1,425?
$555
$535
$575
$525
Why does the Gross Domestic Product include only finished goods?
To avoid double counting
To account for public goods
To omit welfare payments
To correct for inflation
When a country's economy grows and develops, global trade is increased because the country is able to
impose trade restrictions on other countries.
export its products to other countries.
disregard international transportation laws.
avoid external business risks of world trade.
Once you have acknowledged your existing biases, you should
explain to others that everyone has biases.
try not to dwell on them so they will not affect you.
monitor and challenge your biased thoughts.
interact with people who share your biases.
Whenever Jamie runs out of change, she helps herself to a little money from the business’s petty cash fund. What Jamie is doing is
dishonest.
reasonable.
justified.
impartial.
What occurs when prejudiced beliefs lead to biased actions?
Impartiality
Stereotypes
Discrimination
Justice
Which of the following is an example of a social media activity that could result in reputational risk:
Ryan likes a friend's post about competing in and winning a fishing tournament.
Tara posts several negative comments about a girl she doesn't like on Facebook.
Sage updates her profile photo, but her mother disapproves and makes her remove it.
Akim sends a funny Snapchat video to a friend who enjoys it and sends one back.
Dillon wants to advance quickly in his career with the Orton Company. To impress his boss, Dillon volunteered to take on several extra assignments. Unfortunately, Dillon did not realize how much time was involved to complete all of the work that he had taken on. He rushed to get the Simpson assignment done so he could start work on a complex report. On Tuesday, Dillon's boss called him into his office and told him that the Simpson assignment lacked detail and that more research needed to be done. Now, Dillon is worried that he will not meet the deadlines for the report and other upcoming assignments. What lesson can Dillon learn from this experience?
It is important to volunteer for projects to obtain a promotion.
Dillon should have delegated some of the work to his coworkers.
Over-commitment can lead to a lower quality of work.
Dillon should have started on the report before he finished the Simpson assignment.
Which of the following demonstrates a salesperson's empathy for customers:
Giving customers reasons to purchase a good or service
Creating a favorable impression with customers
Showing an understanding of customers' feelings
Selling customers an item to go with what they already bought
Meaghan pressures her coworkers to go along with her ideas at work, even if they have their own ideas. She even threatens or insults coworkers if they don't agree with her. Meaghan is showing _________ behavior.
motivated.
aggressive.
assertive.
passive.
When a group reaches consensus, it means that all of the members agree but they usually
follow the leader.
do not vote.
do not have equal power.
accept majority rule.
Which of the following is a true statement regarding individuals with low motivation:
Unmotivated people display authentic effort at work.
Unmotivated people often have excellent work ethic.
Unmotivated people often display high absenteeism.
Unmotivated people are very engaged with their work.
When a business conducts an environmental scan, which of the following issues is a political factor that it should consider:
Shifts in consumer lifestyles
Fluctuation of unemployment rates
Changes in regulation
Widespread use of wireless devices
One of the reasons that having a positive attitude is essential to improving and maintaining good human relations skills is that positive people
have a subjective point of view.
know how to disagree tactfully.
are upbeat and generally undependable.
come in contact with many other people.
An entrepreneurial business owner must
dislike business planning.
be independently wealthy.
desire regular 40-hour work weeks.
have an adventurous spirit.
Every pay period, Amanda places $100 from her paycheck into a savings account that earns 4.5% interest. In this situation, money functions as a
medium of exchange.
store of value.
form of barter.
measure of income.
You inspect your credit history and find a mistake. Which credit legislation gives you the right to have the mistake corrected?
Truth-in-Lending Act
Equal Credit Opportunity Act
Fair Credit Reporting Act
Fair Credit Billing Act
A critical aspect of financial planning involves
obtaining several credit cards.
saving money for unexpected situations.
investing money in high-risk securities.
setting broad financial goals.
Your last pay stub had a year-to-date gross pay amount of $2,438.23. Your next pay stub shows a gross pay of $542.13, taxes paid of $106.32, and a net pay of $379.42. What new year-to-date gross pay amount will be reflected on your new pay stub?
$3,359.78
$2,817.65
$2,980.36
$3,086.68
What type of deposit-taking institution is owned by its members or customers?
Credit union
Investment bank
Full-service broker
Discount broker
What type of retirement plan gives employees little control but guarantees a specific amount for employees?
Defined contributions
Defined benefits
401(k)
Social Security
Which of the following is a benefit of whole-life insurance:
The policyholder can borrow the policy's cash value.
It combines death benefits with a savings plan.
The policyholder earns interest at current rates.
It has lower premiums than term insurance.
One of the purposes of providing orientation for new employees is to
fulfill government requirements.
get the employees off to a good start.
assess the employees' job progress.
assign the employees to appropriate jobs.
The Norton Company conducts a survey to obtain feedback about the quality of its goods and services from the people who use them. The reason for conducting the survey is to
predict the feasibility of a product idea.
obtain demographic data.
determine customer-satisfaction levels.
learn about trends in the marketplace.
The search capabilities of the Internet allow businesses to locate large amounts of specific information in a matter of seconds and
bookmark the data for future use.
create targeted questionnaires.
analyze the value of the data.
protect the privacy of the website.
"Which advertising campaign will be more effective?" is an example of a
strategy-oriented decision problem.
discovery-oriented decision problem.
unit of analysis.
relevant variable.
Which of the following is true about a survey-sampling plan:
Represents a larger group
Eliminates respondent bias
Is more reliable than observation
Tends to have extremely low error rates
Businesses often review salespeople's call records and lost-business reports in order to make effective ______ decisions.
financing
marketing
hiring
warehousing
Which of the following survey response methods is the most difficult for researchers to code for evaluation?
Force-choice
Closed-end
Open-ended
Scale-response
The Fragrantly Yours Flower Shop determined that it sells between 35 and 50 dozen red roses each week. What measure is the flower shop using to analyze product sales?
Mode
Average
Median
Range
What type of question should be avoided when designing a questionnaire?
Structured
Leading
Unstructured
Qualitative
Which of the following is a primary advantage of conducting a focus group to obtain marketing information?
Limited preparation
Cost effectiveness
Discussion relevance
Moderator objectivity
Donald owns a small photography business. He wants to project a warm, friendly image to the public, so he makes sure his website, marketing efforts, and employees are all welcoming and approachable. Donald is concerned with
supporting a cause.
branding.
expanding.
networking.
Shortly after the local automotive plant laid off 25% of its employees, Main Street Hardware noticed a significant decrease in sales. The hardware store then discontinued its delivery service to reduce costs. Main Street Hardware's change in its marketing strategy was a result of
a change in monetary policy.
fluctuations in the product life cycle.
the actions of competitors.
a change in economic conditions.
Marketers should check on their markets periodically because markets can
lead.
fail.
advance.
change.
What might a business decide to do if the information in its sales forecast predicts a drop in demand for the business's product?
Reduce prices by 4%
Decrease advertising budget
Increase production
Recruit 50 new employees
You have been asked to provide information to management about the impact a highway bypass will have on your business and to identify a recommended course of action. What would be the best way to organize the information?
By cause/effect
In chronological order
By emphatic order
In alternating organization
To draw conclusions about data that has been analyzed, you have to
ask a research question.
summarize what you've learned.
look for patterns in the data.
gather background research.
Which of the following is an example of unethical business behavior in relation to information management:
Sharing customers' personal information with others with customers' permission
Telling employees that the business may monitor their telephone calls at work
Keeping employees' payroll records in unsecured computer databases
Using opt-in email to communicate product information with customers
What type of software program allows businesspeople to combine graphics, transparencies, slides, and text for an on-screen display of information?
Publishing
Application
Operating
Presentation
The purpose of data mining is to
monitor the activity of competitors.
locate potential customers.
turn raw data into useful information.
keep employees engaged.
A new law was passed that affects the personnel records Germaine must keep at his financial services company. This is an example of which influence on the selection of records that businesses keep?
Leaders
Regulations
Industry
Size
Inspiration can improve the morale of a group because inspired people are
sometimes disinterested in their tasks
usually not engaged in their work.
generally pessimistic and doubtful.
typically more optimistic and engaged.
Warehousing and shipping methods are operations considerations related to
logistics.
scheduling.
maintenance needs.
expense control.
An incident report form used by a business would include information about the
location of the incident.
frequency of this type of incident.
medical costs incurred.
accident history of the employee.
What is likely to occur if a business's employees do not follow the business's security procedures?
Increased risk of theft
Increased accident rates
Decreased financial losses
Decreased counterfeiting activity
Marissa works for a clothes retailer and leads a new product development team. She is a "big-picture" person who likes to make split-second decisions. Because of this, her team has to work hard to make sure that plans are made in advance. This is an example of how planning
is impacted by the project's leadership.
is affected by the economic environment.
increases the likelihood of project risks.
improves communication with stakeholders.
Which of the following is an example of a project:
Developing your design skills
Becoming a better communicator
Getting healthier
Organizing your desk
When reordering merchandise, retailers must compare the financial impact of storing the inventory against the
ordering costs.
selling price.
fixed expenses.
interest rates.
Which of the following is often a factor that a business considers when evaluating a vendor's performance:
Business plan
Order accuracy
Invoice number
Accounting methods
The business owner carried insurance on the building, office equipment, and inventory. This is an example of what type of operating cost?
Fixed expense
Variable expense
Legal expense
Interest expense
Because Ying Li would like to be an engineer someday, she has set several goals for herself. Which of the following would be a long-term goal:
Get educational information from a counselor.
Complete a degree at a four-year university.
Find a good-paying job while in college.
Visit several university programs in engineering.
Nicole is employed at the Ghost Fleet Gallery, where she displays artists' work, develops promotional materials, and instructs children in making pottery. Nicole is exhibiting the personality trait of
tolerance.
creativity.
self-discipline.
initiative.
Katharine has just been hired as a brand manager at a retail chain. Her career is in the area of
banking services.
marketing management.
professional selling.
operations management.
Which of the following often presents an opportunity for current employees to be considered for a promotion:
Career is being revised.
Entry-level job is available.
Occupation is high-paying.
New position is created.
Fostering a positive work environment, reinforcing company values, keeping employees and customers safe, and ensuring compliance with laws and regulations are all benefits that companies enjoy when they
engage in public relations efforts.
refuse to hire teenagers.
implement policies and procedures.
release annual financial reports.
Which of the following is true of people who work in sales:
Strong math skills are their most important trait.
They can find jobs in a limited number of industries.
They typically sell products door-to-door.
To be successful, they need people skills.
Predatory pricing is an unethical business practice because it can create economic conditions in which
consumers pay higher property taxes.
consumers have fewer choices.
small businesses gain significant profits.
small businesses control market conditions.
Business competitors who discuss their costs and the amount of markup on their products may be involved in
flexible pricing.
variable pricing.
price lining.
price fixing.
Because salespeople listen to their customers' likes, dislikes, and suggestions on a regular basis, salespeople are often able to
establish new trends.
identify product opportunities.
reorganize personal priorities.
order additional inventory.
Kelsey's work team decides that the best way to approach a situation is to have each member focus on different aspects of the issue, such as fact finding, positives, negatives, and emotions. What creative-thinking technique is the work team using?
Mind mapping
Brainstorming
Six Thinking Hats
Unconscious problem-solving
In its catalogs, a clothing manufacturer states: "If you are not completely satisfied with any item you buy from us at any time during your use of it, return it and we will refund your full purchase price." This is an example of a
guarantee on goods.
guarantee on goods and service.
warranty on goods.
warranty on service.
A small health-food store carries a few lines of organic products, while a large grocery store carries a far greater number of product lines. The health-food store has a __________ product mix, while the grocery store has a __________ product mix.
(a)
A characteristic of product bundling is that the products that are bundled are sold
at heavily discounted rates.
only at certain times of the year.
for one all-inclusive price.
as loss leaders to loyal customers.
The Keebler Elves, Ronald McDonald, and Mr. Peanut are examples of
trade characters.
product brands.
trade names.
private brands.
Alcon Technology conducts research on its target market to discover what customers do and don't like about the company. Alcon then uses this feedback to improve the company's branding efforts. Alcon is using __________ in branding.
company history
internal feedback
employee insights
customer voice
Why must all businesses incorporate their values into every aspect of their operations?
It gives businesses something interesting to advertise.
It is less expensive to operate if everyone buys into the same thing.
This will reinforce their promises to customers and build the brands.
There will be less employee resistance if there is a standard philosophy.
A company's strategy, culture, and communication combine to form brand
touchpoints.
identity.
cues.
promise.
Randy's Supermarket wants to promote a new line of "low fat" cookies. The market's promotional message should emphasize how
much time goes into preparing the cookies.
good the cookies taste with milk.
well the cookies are packaged.
healthy the cookies are for consumers.
What do advertising regulations usually require businesses to disclose about the products they advertise?
Hidden features
Personal benefits
Endorsements
Limitations
Text-message advertising is most likely to be successful when the ads are
randomly sent to a mass audience of smartphone users.
sent anonymously.
delivered to the smartphones of people interested in the product.
lengthy in nature.
What is the primary goal of viral marketing?
Staging
Sharing
Managing
Manipulating
What is one of the advantages to businesses of using direct-response marketing?
Reaches a large, untargeted audience
Often generates an immediate sale
May add to customer convenience
Is inexpensive to produce
In public relations activities, communication channels are used to
market products.
provide information.
advertise an image.
target customers.
An important aspect of maintaining positive public relations is communicating with external audiences such as
local businesses, charitable organizations, and customers.
stockholders, employees, and government agencies.
charitable organizations, executive managers, and local businesses.
customers, employees, and the board of directors.
School supplies sold by a wholesaler to a retail store is an example of goods sold for
ultimate consumption.
resale.
industrial use.
production.
Providing quality customer service on a consistent basis often helps salespeople increase sales to
new prospects.
first-time buyers.
current customers.
major corporations.
To avoid legal problems, a salesperson must be careful when telling customers about products so that customers don't confuse the salesperson's opinion statements with
skills.
facts.
incompetence.
indifference.
In selling to businesses, the salesperson should gather information about the business and its representatives beforehand, which is part of
closing.
bargaining.
questioning.
prospecting.
When customers base their buying behavior on facts and logic, they are being influenced by
rational motives.
personal preferences.
economic factors.
individual needs.
An important part of the planning function of management is to determine the business's
sales.
profits.
wants.
goals.
