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planning multiple

Total questions: 29

Worksheet time: 15mins

Name
Class
Date
1.

two main motives of diversification strategy are:

a)

Growth and risk reduction

b)

Economies of scale and economies of scope

c)

Economies of scale and risk reduction

d)

Growth and profits

2.

The competitive advantage depends on:

a)

Cost advantage or differentiation advantage

b)

Similar products with price premium vs the products of competitors

c)

Different products at lower costs as cost advantage

d)

New products

3.

The central element of Starbucks' strategy is…

a)

The interior design of Starbucks' shops

b)

The "Starbucks Experience"

c)

The coffee aroma

d)

None of the answers are correct

4.

When represented in a graph, the typical life cycle of an industry tends to have an ‘S’ shaped curve in

terms of technology because:

a)

represents the result of changes in growth rates of market demand.

b)

reflects the changing pace at which technology is diffused.

c)

t is modeled on the Product Life Cycle, which is also ‘S’ shaped

d)

None of the answers are correct

5.

According to "industry analysis" theories, why does competition increase when

geographical barriers lower?

a)

Differentiation needs, which push firms to globalisation.

b)

Economies of scale requirements, which push firms to globalisation

c)

Economies of scope requirements, which push firms to globalisation

d)

All answer are corrects

6.

87. The profits earned by firms in a particular industry are determined by:

a)

Product value for customers, intensity of competition, relative buyers and the bargaining

power of suppliers

b)

The overall state of the economy and the intensity of the competition within the industry

c)

The extent to which the industry is protected by barriers to entry.

d)

How much do the customers value the products supplied by the industry.

7.

Which of these is not one of Porter's Five Forces

a)

Buyer bargaining power

b)

Supplier bargaining power

c)

Complement goods

d)

Competition within the marke

8.

According to industry analysis, which are the requirements of the effective positioning?

a)

Effective positioning means anticipating changes in the competitive forces that are likely

to affect the industry.

b)

Nessuna corretta

c)

Effective positioning relates to a positive geographical positioning of a firm

d)

Effective positioning means predicting the future trends of the markets

9.

According to industry and competitive analysis, what is the purpose of segmentation analysis?

a)

To determine how many segments can serve in an industry

b)

All are corrects

c)

select strategies for different segments

d)

identify attractive segments

10.

Which of these business areas does not represent an area related to Value Chain scheme:

a)

Adverstining

b)

Outbound

c)

Inbound

d)

Film instructure

11.

Sheltered Industries are industries with:

a)

Low level of both International Trade and Foreign Investment

b)

High level of both International Trade and Foreign investment

c)

High level of Trade but low level of foreign investment

d)

Low level of Trade but high level of Foreign Investment

12.

The key difference between economies of scale and economies of scope is:

a)

One refers to costs and the other to revenues

b)

gives you a cost advantage while the other does not

c)

One refers to production of a single product the other to production of multiple products.

d)

There is no difference between the two concepts.

13.

According to the BCG growth share matrix, a star is a product?

a)

Whose growth potential and market share are both high

b)

B. Whose growth potential is high and market share is low

C.

c)

Whose growth potential is low and market share is hight

d)

Whose growth potential and market share are both low

14.

Which of the following statements is true?

a)

Differentiation always implies segmentation

b)

While Differentiation concerns how the firms competes, segmentation concerns where the firm

competes

c)

Differentiation does not necessarily imply segmentation

d)

There is more than one correct answers

15.

Motorcycles and television are examples of industries which:

a)

A. Do not need innovative to survive.

b)

Experienced lifecycle regeneration

c)

Have expercienced a continuously growing demand over time

d)

Have particularly high barriers to entry.

16.

Internalization occurs through trade and foreign direct investment. Which industry would you

expect to be the least internationalized among the following?

a)

Hotels

b)

Taxi services

c)

Automobilez

17.

Internalization occurs through trade and foreign direct investment. Which industry would you

expect to be the least internationalized among the following?

a)

Hotels

b)

Taxi services

c)

Automobilis

d)

Shipbuilding

18.

According to the Ghemawat’s Cage, different sources of distance between countries affect the

internalization of different industries. Following his reasoning, which of the following industries is

more likely to be affected by Political Hostility between two countries

a)

Energy

b)

Cement

c)

Cloathing

d)

Tv proadcasting

19.

Which one is not a disadvantage of Portfolio Planning Models?

a)

Ambigudy

b)

Versatilys analysis

c)

Ignorance

d)

Semplicity

20.

We define specialized enterprise those which engage in the operation of a single kind of product

or services. Among the benefits of specialization on we find:

a)

Economies of scale

b)

Spread risk

c)

Difficulty to form business features

d)

There Is more than One correct

21.

Which one is not one of the Porter's three essential tests// which one is not an incentive for

diversification

a)

Growth

b)

Risk spreading

c)

Specialization

d)

Value creation

22.

strategy where the pressure to adapt to local conditions and the pressure to cut costs are both hight

a)

Transnational strategy

b)

global strategy

c)

multi-domestic strategy

d)

International strategy

23.

What are the differences between Strategy and Tactics?

a)

Strategy defines the capital expenditure, Tactics refers to organizational structure.

b)

Strategy refers to the external environment analysis; Tactics refers to the internal resources analysis.

c)

Strategy defines the overall plan to develop a sustainable competitive advantage, using

resources and capabilities; Tactic is the way to manage a specific maneuver.

d)

Strategy defines the scope of the firm, the Tactics defines how the company competes.

24.

Durability, Transferability, Replicability of a company's resources and capabilities represent the

characteristics to:

a)

Sostain

b)

Establish a competitive advantage

c)

Redefine the competitive advantage.

d)

Define a competitive advantage

25.

he Net Present Value is:

a)

Wacc

b)

Weighted Average Cost of Capital

c)

Market capitalization of equity + Market value of debt

d)

Net Operating Profit After Tax

26.

difference between invention and innovation is:

a)

Product or process

b)

'Innovation" is the same term of "'invention."

c)

Innovation refers to a new process, invention refers to a new product.

d)

Innovation refers to the enterprises' digitization, invention refers to applied knowledge.

27.

The dimensions evaluated throught the “Risk Assessment Matrix” are:

a)

The cost and effectiveness of insurance solutions

b)

characteristics of the sector and the characteristics of the company

c)

The severity and the probability of the risks

d)

Crosses the risk of new competitors entering the market and the company's ability to defend its

competitive advantage

28.

The focus of SCF (Supply Chain Finance) is:

a)

increase in market capitalization

b)

The optimization of the Net Operating Working Capital

c)

The optimization of goods transfer times along the supply chain

d)

The optimization of fixed investments

29.

The Process Management model refers to:

a)

management model focalized on operating processes, placed at the center of the

organization and managed as centers of responsibility and control.

b)

A. A model of human resource managemen

c)

method for organizing the production processes of a company.

d)

corporate decision-making process