WorksheetsFashion Marketing Midterm Review
Total questions: 25
Worksheet time: 13mins
Name
Class
Date
1.
What are the four basic p's of the marketing mix?
a)
Price, Position, Place, Promotion
b)
Price, Product, Place, Promotion
c)
Population, Price, Product, Promotion
d)
People, Production, Place, Promotion
2.
Using factors such as age, gender, and race is using what type of market segmentation?
a)
Psychographics
b)
Geographics
c)
Demographics
d)
Behavioral
3.
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
a)
Goods
b)
Marketing
c)
Services
d)
Tangible
4.
Tangible products that we use to satisfy our wants and needs
a)
Goods
b)
Marketing
c)
Services
d)
Tangible
5.
Intangible items that have monetary value and satisfy needs and wants.
a)
Goods
b)
Marketing
c)
Services
d)
Tangible
6.
How/where a product will be distributed
a)
Price
b)
Promotion
c)
Product
d)
Place
7.
Another name for the 4 P's - product, place, promotion, price
a)
Price
b)
Target Market
c)
Selling
d)
Marketing Mix
8.
What company is this?
a)
Home Goods
b)
Best Buy
c)
Target
d)
Marshalls
9.
What company is this?
a)
Android
b)
Apple
c)
Amazon
d)
AT & T
10.
What company is this?
a)
Gatorade
b)
Gucci
c)
Gap
d)
GMC
11.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Price
c)
Person
d)
Promotion
12.
Which is an example of a product?
a)
Hair Cut
b)
Spa Day
c)
Handbag
d)
50% Off Sale
13.
What is the main focus of Walmart's business strategy?
a)
High Quality, Low Volume
b)
High Price, High Volume
c)
Low Price, High Volume
d)
Video Games
14.
The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.
a)
Marketing
b)
Sales
c)
Manufacturing
d)
Advertising
15.
__________________ is a tangible item you sell for your business.
a)
Service
b)
Branding
c)
Product
d)
Market
16.
A ________________ is something you do for someone else as your business.
a)
Advertisement
b)
Branding
c)
Service
d)
Marketing
17.
Your target market is defined as.....
a)
people who live in your neighborhood
b)
people who want what you have to offer and are willing to pay the price you charge.
c)
people you know including your friends, family, and social media contacts
d)
Your Family
18.
In order to attract customers, you need to offer a product or service that solves a problem for someone.
a)
True
b)
False
19.
Your primary group of customers to whom you direct your marketing efforts is called the target market.
a)
True
b)
False
20.
Activities that increase awareness and sales of a product or service
a)
Product
b)
Place
c)
Price
d)
Promotion
21.
Marketplace need refers to determining if there is an actual need for the product or service you are selling.
a)
True
b)
False
22.
What is the look, tone, and feel of a business?
a)
Market Share
b)
Advertisements
c)
Employees
d)
Branding
23.
Price is determined as what the consumer is willing to pay for the product. Often based on the costs of competing products and cost to make the product.
a)
True
b)
False
24.
Target, Walmart, Gap, Forever 21 are all examples of what part of the marketing mix?
a)
Product
b)
Place
c)
Price
d)
Promotion
25.
What historical event led to the mass production of fashion products?
a)
Social Media
b)
Industrial Revolution
c)
The Internet
d)
TikTok
100 %
