______________ is a paid form of communication sent out by a business about its product or service.

In advertising, innocent exaggeration or __________ is perfectly legal.

___________ is factually wrong advertising and is illegal

___________ is designed to influence you to buy a product by educating you about the product's benefits.

___________ is the situation in which consumers' wants are greater than the resources available to satisfy those wants.

The quantity of a product that producers are willing and able to make available for sale at various prices over a given time period is known as ____________.

The quantity of a good or service that consumers are willing and able to buy at various prices during a given time period is known as ____________.

The value of your next best alternative whenever you make a choice is ______________.

It is important to remember that the most important reason to run a business in a market economy is to earn a __________.