Name the theorist/s: "euphemism treadmill" - offensive terms are replaced then the replacements pick up negative connotations as well

Name the theorist/s: Wrote 'The Media In Britain'. Found that men outnumber women on screen by 2 to 1.

Name the theorist/s: categories of verb processes and ideational metafunction.

Name the theorist/s: Looks at how 'social actors' are activated or passivated

Self-care Deficit Theory

Environment Theory

Which theorist identified a list of reading stages that can be used when analysing the reading ability of a child?

Name the theorist/s: Developed the concept of 'interpellation' in cultural theory.

Name the theorist/s: Known for the theory of 'cultural hegemony'.

Name the theorist/s: Introduced the concept of 'the gaze' in film theory.

Name the theorist/s: Proposed the 'death of the author' theory in literary criticism.

Name the theorist/s: Known for the 'mirror stage' theory in psychoanalysis.

Name the theorist/s: Developed the 'speech act theory'.

Name the theorist/s: Introduced the concept of 'imagined communities'.