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Worksheets4.01_PM79 H. SEM I Review
Total questions: 20
Worksheet time: 10mins
Which of the following products is a sporting event?
Yankee Stadium
Premier of a Broadway play
ESPN Magazine
Ocean kayaking in Alaska
Which of the following is an example of a venue?
Statesville Sporting Goods store
Statesville Recreation Complex
Statesville Annual Marathon
Statesville Jazz Festival
Which of the following is a non-sport event?
The Annual Concession Workers’ Convention
Monday Night Football broadcast
University of Nebraska Volleyball Camp
The Little League World Series
Which of the following is a sporting good?
NASCAR hat
ESPN.com
Running shorts
Yoga class
Which of the following products is licensed merchandise?
Key chain
Nike sweatband
Concert T-shirt
Hockey helmet
A baseball game broadcast on the radio is an example of
a. a sporting good.
b. sports media.
c. owned-goods service.
d. a non-sport event.
Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use skates owned by the rink. Which of the following sport/event products are Dan and Kelly consuming?
Rented-goods service
Owned-goods service
Venue
Licensed merchandise
Tatiana takes her lucky tennis racket to be restrung. Which of the following products is she consuming:
Rented-goods service
Owned-goods service
Venue
Licensed merchandise
The most basic distinction between goods and services states that goods are _________ products.
intangible
inconsistent
branded
tangible
A high school basketball team won the state championship last year but didn’t even make the playoffs this year. This is an example of a(n) __________ sport product.
tangible
perishable
inconsistent
consistent
Your band is having a concert to raise money for charity. You have 15 tickets left to sell before the performance on Thursday night. This is an example of a(n) __________ product.
perishable
imperishable
consistent
tangible
Simon was determined to get the new golfing video game. The game costs $50 at the mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind buying the game from somewhere other than the mall. This is an example of
separability
consistency
perishability
tangibility
Which of the following is a sporting good made available through a sports service:
Workout session with a personal trainer
Tennis racket repair at a country club
Water bottle sold at a health club pro shop
Aerobics classes at a health club
The overall impression consumers get from a product’s unique name, design, or symbol is the product’s
brand
quality
performance
reliability
Which of the following is a reason that sports/event marketers use branding:
To give their products positive, memorable names
To use logos and trademarks
To help consumers distinguish between goods and services
To make their products stand out from the competition
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
loyalty.
quality.
awareness.
image.
Mario loves Reebok running shoes and won’t buy any other kind. This is called brand
quality.
loyalty.
awareness.
image.
Since a team’s performances are inconsistent from game to game, sports marketers might try to attract consumers by
discontinuing group discounts.
changing venues.
lowering ticket prices.
raising ticket prices.
The close link between the fair and all the product elements involved with the fair is known as
smoothing.
consistency.
perishability.
separability.
Since attendance is usually low after school starts, a water park offers a 25% discount on admissions during the first two weeks of September. This is an example of
separability.
smoothing.
consistency.
branding.
