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WorksheetsFashion Merchandising 1.01
Total questions: 116
Worksheet time: 1hrs 3mins
Which of the following is NOT one of the five stages in the fashion cycle?
Obsolescence
Recovery
Decline
Introduction
During the __________ stage of the fashion cycle, the primary goal of promotion is to motivate and increase desire.
decline
peak
rise
introduction
During the __________ stage of the fashion cycle, market saturation makes the trend dull and boring to consumers.
growth
decline
rise
introduction
During which stage of the fashion cycle are prices for new trends most expensive?
Decline
Peak
Rise
Introduction
Which of the following is a characteristic of the obsolescence stage of the fashion cycle?
Styles are considered dull and boring
Styles are most expensive
Popularity of styles begin to increase
Styles are completely undesirable
During the _________ stage, the goal of promotion is to create interest in new merchandise.
introduction
rise
peak
decline
Which of the following is used to describe styles that are popular for a brief period of time? Generally referred to as a fad.
Long-run fashion
Short-run fashion
Classics
Flops
Which of the following is a term used to describe short-lived fashions?
Classics
Designs
Trends
Fads
Slow introductions, long peaks, and slow declines are characteristics of:
fads.
flops.
short-run fashions.
long-run fashions.
A particular or unique version of a style is a:
classic.
fad.
design.
trend.
Fashion acceptance or rejection is determined by which group?
Merchandisers
Consumers
Retailers
Buyers
Which fashion theory suggests that fashion trends start among the upper class and then are gradually accepted by the masses?
Trickle-down
Trickle-across
Trickle-up
Inward flow
Marianne is a well-known and popular high school senior. Soon after she began wearing flared miniskirts, many of her classmates also adopted the style. This illustrates which theory of fashion movement?
Trickle-down
Trickle-across
Trickle-Up
Upward movement
An aptitude including imagination, creativity, and artistic ability is necessary for a career in which area?
Design
Management
Sales
Promotion
Dexter, a high school junior, plans to pursue a career in the fashion industry. He works at Belk selling men’s clothes directly to customers. He is performing in which role?
Fashion designer
Retail buyer
Retail sales associate
Merchandise manager
Kayla’s responsibility is to select and purchase merchandise for Dillard’s department store. Her job involves travel, research, and detailed record keeping. Kayla is performing the responsibilities of which role?
Buyer
Manager
Sales associate
Director
Jeffrey is responsible for creating and setting up walls, racks, and displays to show merchandise. He is performing the responsibilities of which role?
Visual merchandising
Photography
Modelling
Avertising
Which represents a classic?
Doc Martens
Leather Leggings
Chunky Sneakers
White Button Up shirt
Those who accept and wear a fashion only after it has been accepted:
Fashion Leader
Consumer
Fashion Follower
Trendsetter
What is the primary goal of promotion during the peak stage of the fashion cycle?
Create interest in new merchandise
Motivate and increase desire
Build brand awareness
Generate sales
is a specialized, highly competitive area of commercial art and graphic design
merchandising
fashion advertising
wholesaling
retailing
a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.
entrepreneur
merchandiser
wholsaler
retail buyer
the action or business of promoting and selling products or services, including market research and advertising.
merchandising
research & development
visual merchandising
marketing
a person or company that makes goods for sale.
wholesaler
designer
retailer
manufacturer
someone that establishes positive images of a brand in the mind of their consumers, and then maintain it through a variety of creative promotional techniques
manager
advertiser
fashion publicist
retail buyer
work directed toward the innovation, introduction, and improvement of products and processes
marketing
research & development
advertising
promoting
How long does it commonly take for fashion trends to repeat/reoccur?
1-10 years
10-20 years
20-30 years
30-40 years
Which fibers are from animal or insects?
Which are man-made fibers that are durable for dresses and slacks?
Which represents a classic?
Doc Martens
Leather Leggings
Chunky Sneakers
White Button Up shirt
Which natural fiber is stiff and produces linen?
Cotton
Flax
Silk
Wool
Which fiber acts as an insulator & is perfect for cold weather?
Cotton
Flax
Silk
Wool
Which fiber cleans easy & weighs less than most?
Spandex
Polyester
Nylon
Leather
Which fiber absorbs moisture & becomes VERY hot to wear in warm weather?
Cotton
Silk
Polyester
Spandex
Which fiber allows for freedom of movement , commonly used for exercise?
Leather
Polyester
Spandex
Wool
Kayla’s responsibility is to select and purchase merchandise for Dillard’s department store. Her job involves travel, research, and detailed record keeping. Kayla is performing the responsibilities of which role?
Buyer
Manager
Sales associate
Director
Which manufactured fiber is silky and luxurious and is often used in neckties and lingerie?
Acetate
Cotton
Flax
Spandex
Which manufactured fiber is the 1st to be totally from chemicals?
ACETATE
NYLON
POLYESTER
RAYON1STHHHHH
If a company wants to produce socks made of soft downy fiber that is strong and durable, which fiber should be considered?
COTTON
FLAX
SILK
SPANDEX
Which manufactured fiber is made from coal or petroleum, often blended with other fibers, and has great washing ability?
ACRYLIC
NYLON
POLYESTER
SPANDEX
Which source is a group of fibers twisted together to form a continuous strand?
CELLULOSIC FIBERS
COTTON
PROTEIN FIBERS
YARN
How will Debbie determine the fabric texture of a new coat?
HUE
LOOK AND FEEL
SILHOUETTE
SIZE AND SHAPE
What is the primary difference between natural and synthetic fibers?
a) Natural fibers are man-made, while synthetic fibers come from plants
b) Synthetic fibers are derived from chemicals, while natural fibers come from plants and animals
c) Synthetic fibers are stronger than all-natural fibers
d) Natural fibers never wrinkle
Natural fibers are man-made, while synthetic fibers come from plants
Synthetic fibers are derived from chemicals, while natural fibers come from plants and animals
Synthetic fibers are stronger than all-natural fibers
Natural fibers never wrinkle
Silk is produced by:
Sheep
Silkworms
Cotton plants
Spandex fibers
A major advantage of polyester over cotton is:
It absorbs moisture better
It wrinkles easily
It is stronger and more durable
It is biodegradable
The two primary methods of fabric construction are:
Weaving and Knitting
Spinning and Twisting
Blending and Dyeing
Heat Pressing and Coating
Which weave is strongest and most durable?
Plain
Twill
Satin
Pile
A fabric made by interlocking loops of yarn is called a:
Woven fabric
Knit fabric
Twill fabric
Blended fabric
Which fabric weave has a diagonal pattern and is commonly used in denim?
a) Satin weave
b) Twill weave
c) Plain weave
d) Pile weave
Satin weave
Twill weave
Plain weave
Pile weave
Satin weaves are known for their:
High durability
Shiny, smooth surface
Stretchability
Wrinkle resistance
A fabric with an extra set of yarns that create loops or cut fibers for softness, such as velvet, is called a:
Pile weave
Knit weave
Twill weave
Bonded fabric
What is the purpose of a fabric finish?
To prevent color fading
To make all fabrics waterproof
To remove wrinkles permanently
To change the look, feel, or performance of a fabric
A water-resistant finish is useful for:
Making fabric softer
Protecting fabric from shrinking
Keeping fabric from absorbing water
Making fabric wrinkle-free
What is the name of the chemical treatment that helps cotton resist creases?
Mercerization
Flame Retardant
Wrinkle-Resistant Finish
Anti-Pill Finish
Which finish is applied to wool fabrics to prevent shrinkage?
Mercerization
Sanforized
Water Repellent
Fulling
A flame-retardant finish is applied to fabrics used in:
Athletic wear
Sleepwear and upholstery
Denim jeans
Swimsuits
Mercerization is a process that improves the strength and luster of:
Wool
Polyester
Cotton
Acrylic
Why are fibers often blended?
To make them more expensive
To combine the best properties of each fiber
To reduce fabric durability
To make the fabric heavier
A common blend used in T-shirts to add softness and durability is:
a) Polyester and Wool
b) Cotton and Spandex
c) Wool and Silk
d) Nylon and Rayon
Polyester and Wool
Cotton and Spandex
Wool and Silk
Nylon and Rayon
Which aspect of global trade relates to purchasing power, standard of living, and cost of doing business?
Balance of trade
Comparative advantage
Economic climate
Which is an example of a retail store manager using internal data for planning?
Reviews past sales records to see what sold best
Calls vendors for product information
Uses trade association information for planning
Hires a buyer for planning assistance
What is the route products take from producer to end user?
apparel marts
channel of distribution
textile process
trade associations chain
What examines the relationship between a country's exports and imports, expressed as a surplus or deficit?
balance of trade
comparative advantage
economic climate
The United States levies a tariff on imported goods, which is called a/an
export
sale
standard
tax
What taxes are charged on goods entering the United States?
delivery fees
exemptions
quotas
tariffs
Elizabeth notes a new brand of jeans that customers want but are unavailable. What type of internal data source is this?
company merchandising bureaus
salespeople
sales records
want books
To address weak trade in the fashion industry due to cheaper foreign apparel, some countries use:
market disruption
protectionism
trade balance
free trade
The use of foreign workers in other countries to manufacture goods with a producer's label is called?
counterfeiting
fashion industrialization
offshore production
protectionism
The United States imports more than it exports, resulting in:
a large trade deficit
a surplus of goods
no trade deficit
What is the trade agreement between the US, Canada, and Mexico?
multinational corporation
north american free trade agreement
import commission house
world trade organization
The US and Switzerland jointly produce a new line of chocolates. This is an example of:
full package production
joint venture
economy of scale
Iris is responsible for planning and purchasing goods for a department store. Her responsibilities include tracking economic trends and consumer behavior. Iris's job is best described as:
sales associate
visual merchandiser
buyer
manager
Only 300 out of 500 dresses were delivered. To get the remaining 200, which purchase order should be used?
advance order
backorder
regular order
reorder
Makes a finished good from raw materials; also known as producer:
Retailer
Wholesaler
Manufacturer
Who resells goods to retailers?
Retailer
Wholesaler
Manufacturer
What are market centers?
Areas where goods are produced, sold, and bought at wholesale prices
A place where buyers and sellers exchange money for products and services
Both A and B
What makes national boundaries less important due to the growth of international commerce and communications?
NAFTA
World Trade Organization
Globalization
When the U.S. dollar is weak, how does it affect the price of importing/exporting?
It raises the price of U.S goods for other countries.
It lowers the price of U.S. goods for other countries.
It lowers the price of other countries’ goods imported to the U.S.
What is a government policy allowing goods to flow freely in and out of its economy?
Free trade
Limited trade
Protectionism
Many apparel goods sold in the U.S. are imported. What can result from this?
It could threaten domestic apparel production.
Domestic manufacturers could go out of business.
Customers might pay lower prices for imported clothing.
China sells pink crop tops for $10 locally but exports them to the U.S. for $5. What is this concept called?
Dumpster Diving
Importing Deficit
Dumping
Who investigates imported goods infringing U.S. intellectual property rights?
The Internal Trade Commission
The Federal Bureau of Investigation
Mr. Bosco
Colombia is better at producing apparel goods than many countries. This is called:
Trade Surplus
Comparative Advantage
Sweatshops
Represents another company to negotiate sales or purchases without taking ownership of goods
Retailer
Wholesaler
Agent
The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?
marketing research
comparison shopping
acceptance
The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?
color services
sales records
comparison shopping
In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:
forecasting
consumer research
fashion shopping
The overall form or outline of an outfit or clothing style is the:
style
silhouette
texture
If DSW show store exchanges information and interacts with its customers, which form of technology for communication is being used?
Magazine Advertisement
Social Media
Click Stream data
Universal Product Code
Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?
Clienteling
Cloud Computing
Geotracking
Social Media
The North Face apparel retailer posts information about an upcoming sustainability program on Twitter, Youtube, Facebook, and Pineterest. North Face is using:
Loyalty Program
Click Stream Data
Social Media
Clienteling
Maria receives a 10% discount every time she shops at Finish Line athletic apparel store. She receives the discounts because she is enrolled in which type of service?
Loyalty Program
Customer Service
Information System
Employee Discount
When Hugo shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:
Point-of-sale system
Universal Product Code
Mobile Apps
Click Stream Data
The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?
Computer Aided Design (CAD)
Universal Product Code (UPC)
Stock Keeping Unit (SKU)
Small Business Association (SBA)
A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?
Clienteling
Cloud Computing
Geotracking
Social Media
Makayla wants information about Belk's new merchandise, career opportunities, and current trends. The tool she should use is a:
Loyalty Program
Personal Shopper
Website
Magazine Advertisement
Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?
Webiste
Loyalty Card
Social Media
Online Shopping
Amy's Boutique connects with her loyal customers using which free advertising tool?
Newspaper Advertising
Social media
Personal shopper
Internet
