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Fashion Merchandising 1.01

Total questions: 116

Worksheet time: 1hrs 3mins

Name
Class
Date
1.

Which of the following is NOT one of the five stages in the fashion cycle?

a)

Obsolescence

b)

Recovery

c)

Decline

d)

Introduction

2.

During the __________ stage of the fashion cycle, the primary goal of promotion is to motivate and increase desire.

a)

decline

b)

peak

c)

rise

d)

introduction

3.

During the __________ stage of the fashion cycle, market saturation makes the trend dull and boring to consumers.

a)

growth

b)

decline

c)

rise

d)

introduction

4.

During which stage of the fashion cycle are prices for new trends most expensive?

a)

Decline

b)

Peak

c)

Rise

d)

Introduction

5.

Which of the following is a characteristic of the obsolescence stage of the fashion cycle?

a)

Styles are considered dull and boring

b)

Styles are most expensive

c)

Popularity of styles begin to increase

d)

Styles are completely undesirable

6.

During the _________ stage, the goal of promotion is to create interest in new merchandise.

a)

introduction

b)

rise

c)

peak

d)

decline

7.

Which of the following is used to describe styles that are popular for a brief period of time? Generally referred to as a fad.

a)

Long-run fashion

b)

Short-run fashion

c)

Classics

d)

Flops

8.

Which of the following is a term used to describe short-lived fashions?

a)

Classics

b)

Designs

c)

Trends

d)

Fads

9.

Slow introductions, long peaks, and slow declines are characteristics of:

a)

fads.

b)

flops.

c)

short-run fashions.

d)

long-run fashions.

10.

A particular or unique version of a style is a:

a)

classic.

b)

fad.

c)

design.

d)

trend.

11.

Fashion acceptance or rejection is determined by which group?

a)

Merchandisers

b)

Consumers

c)

Retailers

d)

Buyers

12.

Which fashion theory suggests that fashion trends start among the upper class and then are gradually accepted by the masses?

a)

Trickle-down

b)

Trickle-across

c)

Trickle-up

d)

Inward flow

13.

Marianne is a well-known and popular high school senior. Soon after she began wearing flared miniskirts, many of her classmates also adopted the style. This illustrates which theory of fashion movement?

a)

Trickle-down

b)

Trickle-across

c)

Trickle-Up

d)

Upward movement

14.

An aptitude including imagination, creativity, and artistic ability is necessary for a career in which area?

a)

Design

b)

Management

c)

Sales

d)

Promotion

15.

Dexter, a high school junior, plans to pursue a career in the fashion industry. He works at Belk selling men’s clothes directly to customers. He is performing in which role?

a)

Fashion designer

b)

Retail buyer

c)

Retail sales associate

d)

Merchandise manager

16.

Kayla’s responsibility is to select and purchase merchandise for Dillard’s department store. Her job involves travel, research, and detailed record keeping. Kayla is performing the responsibilities of which role?

a)

Buyer

b)

Manager

c)

Sales associate

d)

Director

17.

Jeffrey is responsible for creating and setting up walls, racks, and displays to show merchandise. He is performing the responsibilities of which role?

a)

Visual merchandising

b)

Photography

c)

Modelling

d)

Avertising

18.

Which represents a classic?

a)

Doc Martens

b)

Leather Leggings

c)

Chunky Sneakers

d)

White Button Up shirt

19.

Those who accept and wear a fashion only after it has been accepted:

a)

Fashion Leader

b)

Consumer

c)

Fashion Follower

d)

Trendsetter

20.
What are accessories for
a)
to add, complete and enhance your outfit
b)
to make you look pretty
c)
to make you outfit pop and look even better
d)
just something to put on
21.
Which department would you visit if you were interested in finding jewelry, belts, and handbags?
a)
accessories
b)
footwear
c)
furnishings
d)
home furnishings
22.

What is the primary goal of promotion during the peak stage of the fashion cycle?

a)

Create interest in new merchandise

b)

Motivate and increase desire

c)

Build brand awareness

d)

Generate sales

23.

is a specialized, highly competitive area of commercial art and graphic design

a)

merchandising

b)

fashion advertising

c)

wholesaling

d)

retailing

24.

a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.

a)

entrepreneur

b)

merchandiser

c)

wholsaler

d)

retail buyer

25.

the action or business of promoting and selling products or services, including market research and advertising.

a)

merchandising

b)

research & development

c)

visual merchandising

d)

marketing

26.

a person or company that makes goods for sale.

a)

wholesaler

b)

designer

c)

retailer

d)

manufacturer

27.

someone that establishes positive images of a brand in the mind of their consumers, and then maintain it through a variety of creative promotional techniques

a)

manager

b)

advertiser

c)

fashion publicist

d)

retail buyer

28.

work directed toward the innovation, introduction, and improvement of products and processes

a)

marketing

b)

research & development

c)

advertising

d)

promoting

29.

How long does it commonly take for fashion trends to repeat/reoccur?

a)

1-10 years

b)

10-20 years

c)

20-30 years

d)

30-40 years

30.

Which fibers are from animal or insects?

a)
Cotton and Silk
b)
Cotton and wool
c)
Wool and Silk
d)
Flax and Silk
31.

Which are man-made fibers that are durable for dresses and slacks?

a)
Cotton and wool
b)
Nylon and polyester
c)
Rayon and Wool
d)
Silk and spandex
32.
The soft, hairy coat of an animal used primarily for coats, outerwear and trimmings is:
a)
Down
b)
Fur
c)
Leather
d)
Modacrylic
33.
The fine, lustrous fiber that comes from the cocoon of a worm is:
a)
Cotton
b)
Flax
c)
Silk
d)
Wool
34.
A tough, flexible material made by preserving animal hides through a process called tanning:
a)
Acetate
b)
Fur
c)
Leather
d)
Spandex
35.
The most widely used of all natural fibers is:
a)
Wool 
b)
Cotton
c)
Silk
d)
Flax
36.

Which represents a classic?

a)

Doc Martens

b)

Leather Leggings

c)

Chunky Sneakers

d)

White Button Up shirt

37.

Which natural fiber is stiff and produces linen?

a)

Cotton

b)

Flax

c)

Silk

d)

Wool

38.

Which fiber acts as an insulator & is perfect for cold weather?

a)

Cotton

b)

Flax

c)

Silk

d)

Wool

39.

Which fiber cleans easy & weighs less than most?

a)

Spandex

b)

Polyester

c)

Nylon

d)

Leather

40.

Which fiber absorbs moisture & becomes VERY hot to wear in warm weather?

a)

Cotton

b)

Silk

c)

Polyester

d)

Spandex

41.

Which fiber allows for freedom of movement , commonly used for exercise?

a)

Leather

b)

Polyester

c)

Spandex

d)

Wool

42.

Kayla’s responsibility is to select and purchase merchandise for Dillard’s department store. Her job involves travel, research, and detailed record keeping. Kayla is performing the responsibilities of which role?

a)

Buyer

b)

Manager

c)

Sales associate

d)

Director

43.

Which manufactured fiber is silky and luxurious and is often used in neckties and lingerie?

a)

Acetate

b)

Cotton

c)

Flax

d)

Spandex

44.

Which manufactured fiber is the 1st to be totally from chemicals?

a)

ACETATE

b)

NYLON

c)

POLYESTER

d)

RAYON1STHHHHH

45.

If a company wants to produce socks made of soft downy fiber that is strong and durable, which fiber should be considered?

a)

COTTON

b)

FLAX

c)

SILK

d)

SPANDEX

46.

Which manufactured fiber is made from coal or petroleum, often blended with other fibers, and has great washing ability?

a)

ACRYLIC

b)

NYLON

c)

POLYESTER

d)

SPANDEX

47.

Which source is a group of fibers twisted together to form a continuous strand?

a)

CELLULOSIC FIBERS

b)

COTTON

c)

PROTEIN FIBERS

d)

YARN

48.

How will Debbie determine the fabric texture of a new coat?

a)

HUE

b)

LOOK AND FEEL

c)

SILHOUETTE

d)

SIZE AND SHAPE

49.
  • What is the primary difference between natural and synthetic fibers?
    a) Natural fibers are man-made, while synthetic fibers come from plants
    b) Synthetic fibers are derived from chemicals, while natural fibers come from plants and animals
    c) Synthetic fibers are stronger than all-natural fibers
    d) Natural fibers never wrinkle

a)
  • Natural fibers are man-made, while synthetic fibers come from plants

b)
  • Synthetic fibers are derived from chemicals, while natural fibers come from plants and animals

c)
  • Synthetic fibers are stronger than all-natural fibers

d)
  • Natural fibers never wrinkle

50.

Silk is produced by:

a)

Sheep

b)

Silkworms

c)

Cotton plants

d)

Spandex fibers

51.

A major advantage of polyester over cotton is:

a)

It absorbs moisture better

b)

It wrinkles easily

c)

It is stronger and more durable

d)

It is biodegradable

52.

The two primary methods of fabric construction are:

a)

Weaving and Knitting

b)

Spinning and Twisting

c)

Blending and Dyeing

d)

Heat Pressing and Coating

53.

Which weave is strongest and most durable?

a)

Plain

b)

Twill

c)

Satin

d)

Pile

54.

A fabric made by interlocking loops of yarn is called a:

a)

Woven fabric

b)

Knit fabric

c)

Twill fabric

d)

Blended fabric

55.

Which fabric weave has a diagonal pattern and is commonly used in denim?
a) Satin weave
b) Twill weave
c) Plain weave
d) Pile weave

a)

Satin weave

b)

Twill weave

c)

Plain weave

d)

Pile weave

56.
  • Satin weaves are known for their:

a)
  • High durability

b)
  • Shiny, smooth surface

c)
  • Stretchability

d)
  • Wrinkle resistance

57.

A fabric with an extra set of yarns that create loops or cut fibers for softness, such as velvet, is called a:

a)

Pile weave

b)

Knit weave

c)

Twill weave

d)

Bonded fabric

58.

What is the purpose of a fabric finish?

a)

To prevent color fading

b)

To make all fabrics waterproof

c)

To remove wrinkles permanently

d)

To change the look, feel, or performance of a fabric

59.
  • A water-resistant finish is useful for:

a)
  • Making fabric softer

b)
  • Protecting fabric from shrinking

c)
  • Keeping fabric from absorbing water

d)
  • Making fabric wrinkle-free

60.

What is the name of the chemical treatment that helps cotton resist creases?

a)

Mercerization

b)

Flame Retardant

c)

Wrinkle-Resistant Finish

d)

Anti-Pill Finish

61.

Which finish is applied to wool fabrics to prevent shrinkage?

a)

Mercerization

b)

Sanforized

c)

Water Repellent

d)

Fulling

62.

A flame-retardant finish is applied to fabrics used in:

a)

Athletic wear

b)

Sleepwear and upholstery

c)

Denim jeans

d)

Swimsuits

63.

Mercerization is a process that improves the strength and luster of:

a)

Wool

b)

Polyester

c)

Cotton

d)

Acrylic

64.

Why are fibers often blended?

a)

To make them more expensive

b)

To combine the best properties of each fiber

c)

To reduce fabric durability

d)

To make the fabric heavier

65.

A common blend used in T-shirts to add softness and durability is:
a) Polyester and Wool
b) Cotton and Spandex
c) Wool and Silk
d) Nylon and Rayon

a)

Polyester and Wool

b)

Cotton and Spandex

c)

Wool and Silk

d)

Nylon and Rayon

66.

Which aspect of global trade relates to purchasing power, standard of living, and cost of doing business?

a)

Balance of trade

b)

Comparative advantage

c)

Economic climate

67.

Which is an example of a retail store manager using internal data for planning?

a)

Reviews past sales records to see what sold best

b)

Calls vendors for product information

c)

Uses trade association information for planning

d)

Hires a buyer for planning assistance

68.

What is the route products take from producer to end user?

a)

apparel marts

b)

channel of distribution

c)

textile process

d)

trade associations chain

69.

What examines the relationship between a country's exports and imports, expressed as a surplus or deficit?

a)

balance of trade

b)

comparative advantage

c)

economic climate

70.

The United States levies a tariff on imported goods, which is called a/an

a)

export

b)

sale

c)

standard

d)

tax

71.

What taxes are charged on goods entering the United States?

a)

delivery fees

b)

exemptions

c)

quotas

d)

tariffs

72.

Elizabeth notes a new brand of jeans that customers want but are unavailable. What type of internal data source is this?

a)

company merchandising bureaus

b)

salespeople

c)

sales records

d)

want books

73.

To address weak trade in the fashion industry due to cheaper foreign apparel, some countries use:

a)

market disruption

b)

protectionism

c)

trade balance

d)

free trade

74.

The use of foreign workers in other countries to manufacture goods with a producer's label is called?

a)

counterfeiting

b)

fashion industrialization

c)

offshore production

d)

protectionism

75.

The United States imports more than it exports, resulting in:

a)

a large trade deficit

b)

a surplus of goods

c)

no trade deficit

76.

What is the trade agreement between the US, Canada, and Mexico?

a)

multinational corporation

b)

north american free trade agreement

c)

import commission house

d)

world trade organization

77.

The US and Switzerland jointly produce a new line of chocolates. This is an example of:

a)

full package production

b)

joint venture

c)

economy of scale

78.

Iris is responsible for planning and purchasing goods for a department store. Her responsibilities include tracking economic trends and consumer behavior. Iris's job is best described as:

a)

sales associate

b)

visual merchandiser

c)

buyer

d)

manager

79.

Only 300 out of 500 dresses were delivered. To get the remaining 200, which purchase order should be used?

a)

advance order

b)

backorder

c)

regular order

d)

reorder

80.

Makes a finished good from raw materials; also known as producer:

a)

Retailer

b)

Wholesaler

c)

Manufacturer

81.

Who resells goods to retailers?

a)

Retailer

b)

Wholesaler

c)

Manufacturer

82.

What are market centers?

a)

Areas where goods are produced, sold, and bought at wholesale prices

b)

A place where buyers and sellers exchange money for products and services

c)

Both A and B

83.

What makes national boundaries less important due to the growth of international commerce and communications?

a)

NAFTA

b)

World Trade Organization

c)

Globalization

84.

When the U.S. dollar is weak, how does it affect the price of importing/exporting?

a)

It raises the price of U.S goods for other countries.

b)

It lowers the price of U.S. goods for other countries.

c)

It lowers the price of other countries’ goods imported to the U.S.

85.

What is a government policy allowing goods to flow freely in and out of its economy?

a)

Free trade

b)

Limited trade

c)

Protectionism

86.

Many apparel goods sold in the U.S. are imported. What can result from this?

a)

It could threaten domestic apparel production.

b)

Domestic manufacturers could go out of business.

c)

Customers might pay lower prices for imported clothing.

87.

China sells pink crop tops for $10 locally but exports them to the U.S. for $5. What is this concept called?

a)

Dumpster Diving

b)

Importing Deficit

c)

Dumping

88.

Who investigates imported goods infringing U.S. intellectual property rights?

a)

The Internal Trade Commission

b)

The Federal Bureau of Investigation

c)

Mr. Bosco

89.

Colombia is better at producing apparel goods than many countries. This is called:

a)

Trade Surplus

b)

Comparative Advantage

c)

Sweatshops

90.

Represents another company to negotiate sales or purchases without taking ownership of goods

a)

Retailer

b)

Wholesaler

c)

Agent

91.

The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?

a)

marketing research

b)

comparison shopping

c)

acceptance

92.

The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?

a)

color services

b)

sales records

c)

comparison shopping

93.

In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:

a)

forecasting

b)

consumer research

c)

fashion shopping

94.

The overall form or outline of an outfit or clothing style is the:

a)

style

b)

silhouette

c)

texture

95.
A fashion forecasting company provides which service?
a)
Trains sales associates
b)
Provides merchandise
c)
Creates advertisements
d)
Predicts upcoming trends
96.
A new trend in men’s casual pants is a wrinkle resistant fabric. Whichtype of trend is this?
a)
Textile
b)
Color
c)
Design
d)
Print
97.
Alex’s Boutique uses information gathered from a customer survey todetermine how they can improve their customer service. Which type ofdata source does this represent?
a)
Color services
b)
Comparison shopping
c)
Marketing research
d)
Sales records
98.
Which role uses fashion forecasting in the retail environment?
a)
Customers
b)
Manufacturers
c)
Editors
d)
Merchandisers
99.
Colors, textiles, silhouettes, and design are elements used to forecastwhich fashion movements?
a)
Fibers
b)
Economic conditions
c)
Trends
d)
Designers
100.
The visual merchandiser prepares the new spring merchandise plan forFoot Locker shoe and apparel retailer. Which tool should be used tocreate the plan?
a)
Computer Aided Design (CAD)
b)
Universal Product Code (UPC)
c)
Stock Keeping Unit (SKU)
d)
Small Business Association (SBA)
101.
Target alerts customers of special sale prices when they are physicallynear a Target location. Which type of technology are they using?
a)
Clienteling
b)
Cloud computing
c)
Geotracking
d)
Social media
102.
Amy’s Boutique connects with her loyal customers using which freeadvertising tool?
a)
Newspaper advertising
b)
Social media
c)
Personal shopper
d)
Internet
103.
Makayla wants information about Belk’s new merchandise, careeropportunities, and current trends. The tool she should use is a:
a)
loyalty program.
b)
personal shopper.
c)
website.
d)
magazine advertisement.
104.
IF DSW shoe store exchanges information and interacts with itscustomers, which form of technology for communication is being used?
a)
Magazine advertisement
b)
Social media
c)
Click stream data
d)
Universal Product Code
105.
Before leaving the store, Jada completed and submitted an applicationfor a card that will give her discounts in the store. Which service will thiscard provide Jada access to her discounts?
a)
Website
b)
Loyalty program
c)
Social media
d)
Online shopping
106.
What is the definition of color servives
a)
the color wheel 
b)
Fashion and textile industry professionals who meet twice a year to pool their knowledge of color cycles and preferences and to project color trends for the future.
c)
designers and merchandisers to plan their color stories and purchase fabrics.
d)
colors that help and make cloths pop 
107.

If DSW show store exchanges information and interacts with its customers, which form of technology for communication is being used?

a)

Magazine Advertisement

b)

Social Media

c)

Click Stream data

d)

Universal Product Code

108.

Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?

a)

Clienteling

b)

Cloud Computing

c)

Geotracking

d)

Social Media

109.

The North Face apparel retailer posts information about an upcoming sustainability program on Twitter, Youtube, Facebook, and Pineterest. North Face is using:

a)

Loyalty Program

b)

Click Stream Data

c)

Social Media

d)

Clienteling

110.

Maria receives a 10% discount every time she shops at Finish Line athletic apparel store. She receives the discounts because she is enrolled in which type of service?

a)

Loyalty Program

b)

Customer Service

c)

Information System

d)

Employee Discount

111.

When Hugo shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:

a)

Point-of-sale system

b)

Universal Product Code

c)

Mobile Apps

d)

Click Stream Data

112.

The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?

a)

Computer Aided Design (CAD)

b)

Universal Product Code (UPC)

c)

Stock Keeping Unit (SKU)

d)

Small Business Association (SBA)

113.

A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?

a)

Clienteling

b)

Cloud Computing

c)

Geotracking

d)

Social Media

114.

Makayla wants information about Belk's new merchandise, career opportunities, and current trends. The tool she should use is a:

a)

Loyalty Program

b)

Personal Shopper

c)

Website

d)

Magazine Advertisement

115.

Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?

a)

Webiste

b)

Loyalty Card

c)

Social Media

d)

Online Shopping

116.

Amy's Boutique connects with her loyal customers using which free advertising tool?

a)

Newspaper Advertising

b)

Social media

c)

Personal shopper

d)

Internet