It asks the consumer to take action

It is catchy and memorable

It asks a question to make the reader think

It gives evidence and facts to the consumer

Rhetorical question

Humour

Emotional appeal

Bandwagon

To provide statistical evidence

To repeat consonants at the start of words to add humour, create a dramatic effect, or help an idea stay in the audience's mind

To ask questions that do not require an answer

To divert attention away from the main issue

To make the audience feel some emotion

To present information in a sequence

To compare two unlike things directly

To repeat words for emphasis

To require an answer from the audience

To make the audience laugh

To plant ideas in the audience's mind and suggest a point of view subtly

To present information in a particular sequence

To confuse the reader with complex terminology.

To weaken the argument by introducing doubt.

To impress the audience and suggest that experts agree with the speaker.

To provide a distraction from the main argument.

They provide statistical evidence to support the argument.

They make the argument less personal and more formal.

They provoke the reader to feel sympathy and give the writer more authority.

They distract the reader from the main points of the argument.

The language being used when convincing others about something.

Employed when you want others to believe your viewpoints and conclusions, accept your facts, and get someone to take a certain action.

To convince readers/listeners of a point of view, and to sway them to their point of view.

To entertain the audience

Pathos, Logos and Ethos

Pagos, Lotos and Ethics.

Mykonos, Santorini and Asbestos

Emotions, Logic and Credibility.

emotive language

metaphor

statistical evidence

appeal to hip pocket

any words that makes the reader feel included (ie: we or us)

when a writer repeats a key word

when a writer uses statistics

any words that leaves out or alienates people (ie: them or they)

Jargon

Emotive Language

Evidence

Tone

The general attitude of a piece of writing

How persuasive a piece appears to be

The number of persuasive techniques

The audience of the piece

Appeal to the hip pocket nerve

Appeal to loyalty and patriotism

Appeal to tradition and customs

Appeal to fear and insecurity

an exaggeration of a true situation for dramatic effect

overused phrase quickly understood

uses 'we', 'our', 'us' etc to include readers in the argument

language that has a strong emotional impact

general idea a politician is trying to persuade the electorate to accept

central idea an editor is trying to persuade the writer to accept

central argument an author is trying to persuade an audience to disagree with

central idea an author is trying to persuade an audience to accept

attacks and inclusive language

Expert opinion, Research, facts

Slang and rhetorical questions

Appeals to common sense and rationality

the focus of the introduction

the target audience is who owns the publication the article appeared in

the audience the article is attempting to persuade

the audience the article is attempting to ridicule