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WorksheetsDIRECT, ONLINE, SOCIAL MEDIA AND MOBILE MARKETING - CHAPTER 5
Total questions: 13
Worksheet time: 6mins
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
_________ is a form of Internet marketing utilizing social networking websites as marketing tool.
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Content Marketing
To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods
Digital Advertising
Search Engine Marketing
Search Engine Optimisation
Display Advertising
Which of the list is NOT a digital marketing advantage?
Cost effectiveness
Higher engagement compared to traditional marketing
ROI is easily tracked
All audience is suitable for digital marketing
What is a a factor to ensure consistently good ranking on a search engine?
Good passwords
Good details
Good users
Good keywords
Digital marketing is often referred to as___________.
online marketing
internet marketing
web marketing
. All of the above
Google, and yahoo are examples of _____________ platform.
social media
marketing channel
search engine
marketing communication
All of the following are the applications of digital marketing, EXCEPT:
An advertising medium
A direct response medium
A relationship-building medium
All of the above
Which of the following is NOT a digital device use to access a web browser?
Laptop
Calculator
Smart TV
Tablet
All of the following are the social media platform, EXCEPT:
TikTok
Blog
Website
What are the advantages of online advertising?
Audience reach and ad targeting
Cost versus benefit and measuring results
Limited interactivity and low targeting opportunities
Limited audience reach and high cost
Which of the following is the correct depiction of Digital Marketing?
E-mail Marketing
Social Media
Marketing
All of the above
