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WorksheetsHorizon Scanning Quiz
Total questions: 25
Worksheet time: 25mins
How do we know something is a trend in fashion, like when Hussain notices that more people are wearing oversized jackets this season?
What impact(s) could Alia's chosen trend have on her topic area – now or in the future?
In a small town, Amy and Jackson often discuss the values that change in society. What are the values that change in the society about environment and sustainability?
What are the impacts (i.e. effects) of AI trends now and in the future on Sally's education and career choices?
What is Horizon Scanning primarily used for?
Identifying new markets for products
Predicting short-term financial gains
Detecting emerging trends and potential future changes
Evaluating past economic decisions
During a class discussion, Ali mentioned that there are several key factors to consider when analyzing market trends. Which of the following is NOT a key factor in determining a trend?
Duration
Scope
Speed
Resistance of change
During a class discussion on business strategies, Saeed asked, which of the following is an example of a STEEP category?
Sustainability
Politics
Ethics
Engagement
Sophia wants to understand what people are currently interested in and what discussions are trending online. What tool can she use to explore these current trends?
Google trends
Wikipedia
Excel
What is a key characteristic of a trend?
It must be brand new
It must have supporting evidence
It must be controversial
It must remain static
During a class project, Yousef was tasked with examining a wide range of sources to identify emerging trends in technology. What type of scanning is he using?
Deep scanning
Focused scanning
Broad scanning
Experimental scanning
What is the purpose of the Scanning Record Template?
To organize notes from a lecture
To document and analyze identified trends
To create financial reports
To develop business plans
What is a possible problem with trends?
They always lead to positive change
They remain constant and never evolve
They may be short-lived or misleading
They always provide accurate predictions
During a class project, Fatima and her group members are tasked with exploring future trends in technology. Which of the following is a method they can use in Horizon Scanning?
Guessing future events
Analyzing patterns of change and their impact
Evaluating historical records only
Ignoring societal values and shifts
When scanning for trends in the fashion industry, why is it necessary for designers like Serena to consider "resistance to change"?
To eliminate trends that face any opposition
To understand potential barriers and challenges to adoption
To ensure only widely accepted trends are considered
To focus only on trends with no controversy
During a project meeting, Afra asked, "Which stage is horizon scanning tool done?"
Planning
Exploring
Describing
Developing
Kim is analyzing the latest fashion trends to decide what to wear for the upcoming party. What is one problem with trends?
They tell us what has happened in the past.
They tell us what is happening now.
They tell us what will happen in the future
Nothing!
During a strategic planning session, Linda suggested that broad scanning is done...
inside in: micro to macro
no sequence required
following steep, values, and impacts
outside in: macro to micro
Deep scanning is done when Jackson is analyzing the environmental impacts of a new construction project...
inside in: micro to macro
no sequence required
following steep, values, and impacts
outside in: macro to micro
Nasser is conducting research for his thesis on environmental changes. He decides to use broad scanning to gather information by
Looking for specific trends for his research project
Looking for articles he needs for his topic
Looking for trends in many areas
Looking for narrow areas that he needs for his topic
During a marketing meeting, Ethan suggested that deep scanning is...
analyzing trends for future development
analyzing what the trend is right now
analyzing the number of people following the trend
analyzing the STEEP areas
During a market research project, Aisha is tasked with understanding the broader trends in consumer behavior. He learns that the macro layer in broad scanning is...
a general overview of the trend
scanning from inside in
scanning from value perspective of a trend
scanning from outside in
During a strategic planning session, Saeed, Ali and Yousef are discussing the three areas of the deep scanning process that they need to focus on for their project. (choose three answers)
Macro
STEEP
Values
Impacts
During a class discussion, Benjamin mentioned that the values analysis of a deep scan refers to...
importance of a list of values passed from one generation to another
a list of values we need to be future ready
a general list of values that people have in common in a society
changes in human values regarding the trend
During a class discussion, Saeed asked, "Which STEEP Category does the trend 'Dubai Chocolate' belong to?"
A simple definition of a trend is...
what you need to follow
what everyone is doing
the general direction towards something is developing
the way of the future
