WorksheetsTopic 2 Quiz
Total questions: 18
Worksheet time: 9mins
Name
Class
Date
1.
True or False: A Marketing plan is a group of consumers a company aims its products at
a)
False
b)
True
2.
True or False: Push Marketing is a company's market position and successful strategies
a)
False
b)
True
3.
True or False: a USP is a factor that differentiates a product from competitors
a)
False
b)
True
4.
True or False: Pricing and Position Strategy is pricing products based on competitors and positioning
a)
False
b)
True
5.
True or False: An example of retention strategy is perception among customers.
a)
False
b)
True
6.
True or False: Promotion Strategy includes advertising, personal selling, sales promotions, direct marketing, internet marketing, and public relations
a)
False
b)
True
7.
Path a product takes from manufacturer to consumer
a)
Place
b)
Promotion
c)
Channels of Distribution
d)
Channel Management
8.
Taking products to customers (e.g. negotiating with retailers)
a)
Target Market
b)
Push Strategy
c)
Push Marketing
d)
Promotion
9.
Attracting customers through mass media promotions and sales promotions
a)
Pull Marketing
b)
Place
c)
Pull Strategy
d)
Push Marketing
10.
Comprehensive plan to advertise a target market
a)
Business plan
b)
Target market
c)
Marketing strategy
d)
Marketing plan
11.
Transforming a person into a paying customer
a)
Marketing Plan
b)
Checkout Process
c)
Product Experience
d)
Conversion Strategy
12.
Select 3 of the following that ARE promotional strategies companies use. (if you select more than 3 the entire question will be marked wrong)
a)
Advertising
b)
Global Productions
c)
Sales Promotions
d)
Public Relations
e)
Mass Media
13.
Which type of marketing is the following picture?
a)
Push Marketing
b)
Pull Marketing
14.
Which type of marketing is the following picture?
a)
Push Marketing
b)
Pull Marketing
15.
The following statement is an example of which part of the SWOT? "McDonalds brand image is very strong"
a)
Strength
b)
Weakness
c)
Opportunities
d)
Threats
16.
The following statement is an example of which part of the SWOT? "McDonalds has the opportunity to grow and expand in developing countries."
a)
Strength
b)
Weakness
c)
Opportunities
d)
Threats
17.
The following statement is an example of which part of the SWOT? "McDonalds standardization ensures consistency but also reduces the companies flexibility"
a)
Strength
b)
Weakness
c)
Opportunities
d)
Threats
18.
The following statement is an example of which part of the SWOT? "The restaurant industry is highly competitive"
a)
Strength
b)
Weakness
c)
Opportunities
d)
Threats
100 %
