WorksheetsConsumers and Advertisements
Total questions: 14
Worksheet time: 17mins
Advertisements are to attract and persuade consumers to buy the products or services
True
False
This is a form of print media
True
False
Pop up advertisements , banner advertisements, floating advertisements are types of _______________.
Print media
Electronic media
Broadcast media
What technique and strategy is used in this advertisement?
Emotional appeal
Slogans and jingles
Gifts
Sponsorships
What type of technique and strategy is used in this advertisement?
Gifts
Celebrity endorsements
Emotional appeal
Award labels
What type of technique or strategy is used for this advertisement?
Sponsorships
Celebrity endorsements
Emotional appeal
Gifts
What type of technique or strategy is used for this advertisement?
Slogans and jingles
Award labels
Sales and discounts
Gifts
What type of technique or strategy is used for this advertisement?
Gifts
Award labels
Sales and discounts
Sponsorships
What is cold-calling?
telephoning somebody that you do not know, in order to sell them something
calling someone in cold weather to sell something
calling someone to sell cold drinks
a pause for advertisements during a television or radio programme is a ......
commercial break
commercial channel
prime time
A phrase used to advertise a product, or to identify a company or organisation is a ....
logo
slogan
14-23.
Answer the questions below after watching the video
What is the primary goal of advertising?
To entertain the audience
To inform about new products
To get you to buy a product
To provide educational content
How many advertisements does an average person see in a day?
1,000
2,500
3,500
5,000
Who did the video turn to for insights on advertising techniques?
A consumer behavior analyst
An advertising executive
A social media influencer
A marketing professor
What is the main message of the Dove Real Beauty Sketches ad?
Women are more beautiful than they think
Beauty products are essential
Sketching is an art form
Advertising is manipulative
What technique does the Dove ad use to convey its message?
Celebrity endorsements
Humor
A police artist sketching women
Animated characters
What is a key strategy in advertising according to the video?
Using loud music
Offering discounts
Using bright colors
Speaking to people on a level of identity and emotion
Why do advertisements often feature celebrities?
To make the ad longer
To provide detailed product information
To show that celebrities use the product
To confuse the audience
What feeling do advertisers often create to make people buy products?
Boredom
Anger
Happiness
Fear of missing out
How do advertisers make us feel according to the video?
Needy, ugly, and uncool
Confident and happy
Relaxed and calm
Informed and educated
What is a common tactic used by advertisers to make us feel like we need their product?
Providing scientific data
Showing the product's manufacturing process
Creating a sense of deficiency
Offering free samples
