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Consumers and Advertisements

Total questions: 13

Worksheet time: 7mins

Name
Class
Date
1.

What type of technique or strategy is used for this advertisement?

a)

Sponsorships

b)

Celebrity endorsements

c)

Emotional appeal

d)

Gifts

2.

What technique and strategy is used in this advertisement?

a)

Emotional appeal

b)

Slogans and jingles

c)

Gifts

d)

Sponsorships

3.

A phrase used to advertise a product, or to identify a company or organisation is a ....

a)

logo

b)

slogan

4.

What is cold-calling?

a)

telephoning somebody that you do not know, in order to sell them something

b)

calling someone in cold weather to sell something

c)

calling someone to sell cold drinks

5.

a pause for advertisements during a television or radio programme is a ......

a)

commercial break

b)

commercial channel

c)

prime time

6.

Pop up advertisements , banner advertisements, floating advertisements are types of _______________.

a)

Print media

b)

Electronic media

c)

Broadcast media

7.

This is a form of print media

a)

True

b)

False

8.
Advertising is the art of spreading marketing information through
a)
Various media
b)
letters
c)
Door to door service
d)
Vendors
9.

Advertisements are to attract and persuade consumers to buy the products or services

a)

True

b)

False

10.

What type of technique or strategy is used for this advertisement?

a)

Slogans and jingles

b)

Award labels

c)

Sales and discounts

d)

Gifts

11.
The oldest form of advertising.
a)
News Paper
b)
Radio
c)
TV
d)
Words of mouth
12.

What type of technique or strategy is used for this advertisement?

a)

Gifts

b)

Award labels

c)

Sales and discounts

d)

Sponsorships

13.

What type of technique and strategy is used in this advertisement?

a)

Gifts

b)

Celebrity endorsements

c)

Emotional appeal

d)

Award labels