WorksheetsL2 BHPR2054
Total questions: 6
Worksheet time: 9mins
Which IMC tool do you think has the strongest influence on your purchase decisions?
Which form of advertising is most effective in Malaysia today?
Social Media Ads
(e.g. Ig Story Ads, FB Sponsored Post)
Influencer Marketing
(KOL)
Content Marketing (e.g. memes, videos, interactive)
Traditional Media (TV, Print, Radio, Outdoor Billboards)
Others
Should companies stop using traditional advertising (TV, print) and focus only on digital marketing?
🟢 Yes – Digital marketing is more cost-effective and targeted
🔵 No – Traditional media still holds value for certain audiences
🟠 Not Sure – Different industries and demographics need different approaches
Are constant promotions (e.g., Buy 1 Free 1, discounts,vouchers,rebates) good or bad for a brand’s image in the long run?
A) Good – It attracts customers and drives sales
B) Bad – It devalues the brand and makes people expect discounts
Would you trust a salesperson more than online ad or information when buying an expensive product (e.g., car, smartphone, property)?
A) Yes, personal interaction builds more trust
B) No, self online research is more reliable
What are the biggest ethical concerns in influencer marketing? (Select the most critical issue.)
🔹 Lack of Transparency – Influencers not disclosing paid promotions
🔹 Misinformation – Promoting products without proper knowledge or use
🔹 Manipulation – Creating unrealistic expectations for consumers
🔹 Privacy Concerns – Brands and influencers collecting user data without consent
🔹 None of the above – I don’t think influencer marketing has ethical concerns
