NEW
Font size
S
M
L
XL
WorksheetsHooks, Features, Benefits, and CTAs
Total questions: 13
Worksheet time: 7mins
Name
Class
Date
1.
Which of the following is an example of a hook?
a)
Our ergonomic chair is made from high-quality memory foam.
b)
Tired of back pain from sitting all day?
c)
Order now and get free shipping!
d)
Provides all-day comfort and improves posture.
2.
What is the difference between a feature and a benefit?
a)
A feature is what the product does; a benefit is how it helps the user.
b)
A benefit is a product’s specification; a feature is how it helps the user.
c)
Features are only for technical products, while benefits are for services.
d)
They mean the same thing.
3.
Which statement is a feature of a smartwatch?
a)
Never miss an important notification again!
b)
Tracks your heart rate and daily steps.
c)
Feel healthier and stay active effortlessly.
d)
Buy now and get 20% off!
4.
A call to action (CTA) should always…
a)
Create urgency and tell the customer what to do next.
b)
Describe the product’s best features.
c)
Be long and highly detailed.
d)
Focus only on technical specifications.
5.
Which of these best represents a benefit?
a)
This laptop has a 12-hour battery life.
b)
Stay productive all day without worrying about charging!
c)
Includes a fast-charging adapter.
d)
Click here to order yours now!
6.
Which of these is a hook?
a)
Struggling to wake up in the morning? This alarm clock is for you!
b)
Features a sunrise simulation to help you wake up naturally.
c)
Feel more refreshed every morning!
d)
Order yours today and get free shipping!
7.
Which of these is a call to action?
a)
Our shoes are made with breathable, lightweight materials.
b)
Step into all-day comfort!
c)
Click here to get yours today!
d)
Designed for athletes who need durability and flexibility.
8.
Identify the benefit in this sentence:
a)
This blender has five speed settings
b)
Create smooth, delicious drinks effortlessly
c)
Made from high-quality stainless steel
d)
Click here to get one today!
9.
Which of these is a feature of a smartphone?
a)
Capture every moment with a 48MP camera.
b)
Never miss a memory with high-quality photos.
c)
Feel confident knowing you have the best camera in your pocket.
d)
Buy now and get a free phone case!
10.
What is the best way to end a marketing message?
a)
With a fun fact about the company.
b)
With a strong call to action that tells the customer what to do next.
c)
With more details about the product’s features.
d)
By repeating the hook.
11.
Which of the following is an example of a benefit in a marketing message?
a)
Comes with a fast processor.
b)
Order now and receive a free screen protector!
c)
Enjoy movies and games on a stunning, immersive screen.
d)
This phone has a 6.5-inch display.
12.
Which option is a call to action?
a)
Our headphones deliver crystal-clear sound.
b)
Experience music like never before.
c)
Shop now and upgrade your listening experience!
d)
Built for comfort and durability.
13.
What is the main purpose of a hook in a marketing message?
a)
To describe the warranty policy.
b)
To grab the audience's attention and spark interest.
c)
To list all available product colors.
d)
To provide technical details about the product.
Reset
