WorksheetsMKT S-T-P
Total questions: 15
Worksheet time: 11mins
Segmentation of a market according to the customers’ thoughts and values as well as how they live their lives describes ________.
demographic segmentation
geographic segmentation
behavioral segmentation
psychographic segmentation
economic segmentation
Which two of the following statements are true in relation to market segmentation?
Some businesses attempt to reach all market segments
Market segmentation will guarantee a business is always successful
Once market segments have been identified, they are easy to reach
It is easy to predict, measure and segment the market
It allows businesses to more easily target consumers with similar characteristics
What is one of the strategies for choosing a target market?
Market specialization
Not defining customer segments clearly
Random product distribution
Maximizing discounts to attract all customers
What is a benefit of segmenting and targeting markets?
It encourages head-on competition with other firms.
It allows you to focus on unprofitable customers and market more aggressively to them.
It allows you to identify customers who are late in adopting the products.
It allows you to develop new offerings and expand profitable brands and product lines.
All of the above are benefits.
What does brand positioning help banks achieve?
Create a clear impression in the customer's mind
Reduce product prices
Limit number of customers
Eliminate competitors immediately
Many companies have used the Internet to expand their selection of target markets into new geographic markets. What characteristic of an attractive market is best reflected by companies pursuing this strategy?
size of market
growth of market
lack of competition
accessibility to market
fit with objectives and strategy
Tailoring your product or its marketing so that it stands out from the competition and people want to buy it defines ________.
customization
segmentation
positioning
targeting
perceptual mapping
Which strategy is NOT a common positioning strategy?
Positioning by product
Positioning by personnel
Positioning by time
Positioning by convenience
Which factor MOST influences Agribank’s success in rural Vietnam compared to other banks?
Its ability to offer financial services tailored to the agricultural economy
Its focus on high-interest savings accounts
Its expansion into major cities
Its exclusive digital banking partnerships with fintech startups
Competitive analysis addresses all of the following factors EXCEPT _________.
examines competitors’ strengths
identifies competitors’ future positioning
examines competitors’ current positioning
examines competitors’ weaknesses
suggests opportunities for differentiation
Which of the following is a disadvantages of using a differentiated marketing strategy?
Generates far lower sales compared to an undifferentiated marketing strategy
Customer loyalty is negatively impacted and difficult to obtain
The costs of doing business increase
Quality control problems increase
Which of the following is an example of concentrated targeting?
A bank offering SME loans, credit cards, and corporate accounts
A digital bank catering exclusively to freelancers and digital platform workers
A state-owned bank offering general financial services nationwide
A bank providing microloans to individuals and businesses
VPBank's FE Credit business unit primarily targets which customer segment?
Affluent individuals
Rural farmers
Unbanked and underbanked consumers
Multinational corporations
Which brand position now is Sacombank best known for?
An elite, high-net-worth-focused bank
A digital-only challenger bank
A strong SME and business banking provider
A rural-focused microfinance institution
How do loyalty programs support a bank’s positioning strategy?
They create long-term customer retention and differentiation
They replace traditional marketing efforts
They reduce the need for targeted advertising
They are required by banking regulations
