WorksheetsCO4 EVALUATION
Total questions: 5
Worksheet time: 2mins
What is the primary purpose of Facebook Page Insights for a social advocacy page?
To automatically increase the number of page followers
To track audience engagement and improve advocacy reach
To send automated messages to all page visitors
To create new advocacy campaigns without user input
Which metric in Facebook Page Insights refers to the total views of your Facebook Page, including by people not logged into Facebook?
Page Views
Post Reach
Actions on Page
Page Followers
Why is tracking website/page analytics important for an advocacy campaign?
It helps advocacy groups understand audience behavior and improve engagement
It ensures that all posts go viral without effort
It eliminates the need to create compelling content
It allows organizations to delete negative feedback
Which of the following describes "Post Reach" in Facebook Page Insights for an advocacy page?
The number of people who saw the advocacy posts at least once
The number of new page likes from supporters
The total number of clicks on a specific post
The number of times a page was previewed by visitors
How can Facebook Page Insights help improve the impact of an advocacy campaign?
By providing data on audience engagement and post effectiveness
By automatically promoting posts to non-followers
By eliminating the need for community engagement
By preventing users from unfollowing the page
