WorksheetsMARKET SELECTION QUIZ
Total questions: 9
Worksheet time: 10mins
WHAT IS THE SHARE OF FOREIGN SALES THAT A COMPANY SHOULD HAVE REACHED IN 2-3 YEARS IN ORDER TO BE CONSIDERED "BORN-GLOBAL"?
60%
10%
25%
40%
WHAT TYPES OF MARKET DOES A BORN GLOBAL SELECT ACCORDING TO OTHER STUDIES OF BORN-GLOBAL BEHAVIOR?
Lead Markets
Big markets
Growth markets
Little Markets
WHEN EXPERIENCE AND KNOWLEDGE ARE MISSING, (a) GUIDES ACTION
WHAT TYPE OF STRATEGY DO BGs ADOPT WHEN IT COMES TO CUSTOMER SELECTION?
Pool Strategy
Market Strategy
Pocket Strategy
Niche Strategy
WHAT ARE THE MAIN DIFFERENCES BETWEEN BORN GLOBALS AND DOMESTIC-BASED FIRMS?
BGs follow a proactive approach
Domestic-based firms use experiencial learning on foreign market
BGs prefere market concentration
Domestic-based firms have rapid expansion process
WHAT IS THE DIFFERENCE BETWEEN THE PROACTIVE AND THE REACTIVE APPROACH?
(WITH FEW WORDS)
WHICH OF THE FOLLOWING ISN'T A PHASE OF THE UPPSALA MODEL?
Searching for the information regarding the country's culture
No regular export activities
establishing a sales subsidiary
PARTNERS GATHER RELEVANT INFORMATION FOR THE BUSINESS, BUT THIS INFORMATION ISN'T A SUBSTITUTE OF THE MARKET DATA
TRUE
FALSE
TELL US, WITH A CUTE DRAWING IF YOU LIKE OR NOT OUR PRESENTATION
