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Kinds and Types of Lead

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

What is the main function of the lead in a news story?

a)

To summarize the entire article

b)

To provide a detailed analysis

c)

To introduce the news story and answer reader's questions

d)

To entertain the reader

2.

Which type of lead is used when the person involved is more prominent than the event?

a)

How Lead

b)

When Lead

c)

Who Lead

d)

What Lead

3.

What type of lead is rarely used as the reader presumes the story to be timely?

a)

Where Lead

b)

How Lead

c)

When Lead

d)

Why Lead

4.

Which lead begins with a clause that may be independent or subordinate?

a)

Clause Lead

b)

Participial Phrase Lead

c)

Infinitive Phrase Lead

d)

Prepositional Phrase Lead

5.

What is an example of a novelty lead?

a)

Winning the development communication trophy

b)

Champion of District 1!

c)

Dressed in white Polo Barong

d)

With brooms and other cleaning equipment

6.

What does 'on the record' mean in journalism?

a)

Information that can be used with attribution

b)

Information that is confidential

c)

Information that cannot be used

d)

Information that is anonymous

7.

Which level of attribution means you cannot use the source's name or information?

a)

Anonymous

b)

Off the record

c)

Non-attributable

d)

On the record

8.

What is the significance of 'prominence' in news?

a)

It relates to the importance of the names involved

b)

It highlights the drama in the news

c)

It refers to the uniqueness of the event

d)

It indicates the level of conflict in the story

9.

What type of lead uses a startling statement to grab attention?

a)

Rhetorical Question

b)

Narrative Opening

c)

Startling Statement

d)

Quotation Lead

10.

Which type of lead describes a person, place, or event to create a mental picture?

a)

Parody Lead

b)

Descriptive Lead

c)

Picture Lead

d)

Background Lead

11.

What is a 'tip-off' in journalism?

a)

A formal interview

b)

A source of information

c)

A type of lead

d)

A news summary

12.

What does 'non-attributable' mean?

a)

You cannot use the information at all

b)

You can use the information and the source's name

c)

You can use the information but not the source's name

d)

You can use the source's name but not the information

13.

Which of the following is an example of a 'Quotation Lead'?

a)

Winning the championship was a dream come true.

b)

"The youth in the New Republic have become partners of the government..."

c)

Dressed in white Polo Barong, graduates marched down the stage.

d)

Today, almost to the hour, Revolutionary Government was proclaimed.

14.

What is the purpose of using assumed names in journalism?

a)

To make the story more entertaining

b)

To provide more detailed information

c)

To enhance the story's credibility

d)

To protect a source's identity

15.

What is the main focus of a 'Background Lead'?

a)

The outcome of the event

b)

The conflict in the story

c)

The setting of the event

d)

The person involved in the story