WorksheetsCHAPTER 4 PUBLIC RELATIONS AND PUBLICITY IMC
Total questions: 10
Worksheet time: 5mins
_______________ is a marketing tool, that is used to maintain goodwill and reputation of the company and its product among people.
Public Relation
Publicity
Personal selling
Advertising
"A public relation function, that uses any communication channel to convey news or information about someone or something, through media". This statement refers to __________________.
Public relation
Personal selling
Publicity
Direct marketing
'Product launch' and 'press conference' are an example of _____________.
Provocacy
Personal selling
Public relation
Publicity
'Media strategies focus on circulating messages through media channels to manage how your business is portrayed by the media'. This statement refers to ____________.
Mass media
Media relation
Social media
Public relation
It is a combination of an advertising and editorial activities.
Advertorials
Social media
Publicity
Press release
Regular ____________ can strengthen your personal connections with customers and reflect your business brand and personality.
Publicity
Advertising
Newsletters
Personal selling
___________ are opportunities for business people to gain exposure for their businesses, promote new products or services and make sure accurate information reaches targeted customers.
Business objectives
Business strategies
Business events
Business roles
_______________ can help consumers identify your brand with good business practice and good ethics.
Sponsorships
Relationships
Memberships
Partnerships
Below are the strategies and activities in public relations and publicity. Which one is INCORRECT:
Sponsorship & partnership
Advertorials
Donations
Speaking engagements
Community relations refer to:
Building good relationships with members of the community where you do business helps build customer loyalty.
Community partnerships may involve an exchange of funds or in-kind benefits to grow a local community organization in return for benefits that promote your business reputation.
Speaking at events where customers are likely to attend helps position you as a leader or innovator in your field.
Many larger businesses conduct employee relations - building their business culture and team relationships by sharing information, promoting involvement and instilling a sense of pride in business achievement
