Worksheets1-800-Flowers.com
Total questions: 15
Worksheet time: 75secs
What was the original name of 1-800-Flowers.com when it began operations in 1976?
Flower Delivery Services
Flora Plenty
BloomNet
Floral Gifts
Who are the key individuals mentioned in the March 2012 meeting at 1-800-Flowers.com?
Jim McCann and Chris McCann
Joe Pititto and Jayashankar Swaminathan
Jim McCann, Chris McCann, and Joe Pititto
All of the above
What suggestion did Chris McCann make for gaining competitive advantage?
Reduce product variety
Expand the BloomNet network
Increase advertising budget
Focus solely on floral products
Jim McCann believed collaborations with florists would be the sole driver of growth.
TRUE
FALSE
What name did 1-800-Flowers.com give to their magazine that fostered design collaboration with florists?
Floral Design Highlights
Floriology
The Florist Review
Blooming Ideas
The a-DOG-able®️ collection was an unsuccessful product line for 1-800-Flowers.com.
TRUE
FALSE
In discussing supply chain improvements, what key idea did Jim McCann propose?
Exclusive contracts with florists
An electronic marketplace for flowers
Direct sales to customers
Reducing supplier relationships
When did 1-800-Flowers.com start offering non-floral products?
1984
Late 1990s
Early 2000s
2012
What percentage of the company’s revenues came from the consumer floral business in 2011?
36%
53%
11%
25%
The company’s mission was to be the “leading provider of thoughtful gifts.”
TRUE
FALSE
What was one of the strategies used by 1-800-Flowers.com to improve market positioning?
Focusing only on floral gifts
Creating an online auction for flowers
Developing a multi-brand website
Reverting to traditional marketing
The company decided to focus on “better” and “best” product categories in its offerings.
TRUE
FALSE
What product did 1-800-Flowers.com develop with the involvement of its BloomNet member florists?
Gift cards
Exclusive flowers
a-DOG-able®️ collection
Subscription boxes
Which acquisition helped bolster 1-800-Flowers.com’s gourmet food segment?
What challenge does 1-800-Flowers.com face regarding the supply chain?
Excess inventory
Delivery tracking
Coordination with floral grower
Focus on digital marketing
