WorksheetsMARKETING AND MARKET RESEARCH
Total questions: 46
Worksheet time: 28mins
Grouping customers according to where they live in the country/world
whats a customer?
An individual that buys the product.
Which the followings are roles of marketing?
(The answer can be more than 1)
Identifying and satisfying customer needs
Building customer relationships
Change the market segmentation
Maintaining customer loyalty
The group of customers a business sells its products or services to is called...
Loyal customer
Customer base
Consumer goods
Customer goods
............ is a focused, target-able portion of a broader market in which specialized products or services can be sold.
Mix market
Niche Market
Monopolistic competition
Mass market
Shoes for vegan women, shoes for plus-sized women, and shoes for nurses. These are examples of ... products.
niche market
mass market
monopolistic
mix market
Weetabix
Bright Food, one of China's largest food groups, has bought a 60% controlling share in the ownership of UK breakfast cereal brand, Weetabix. This acquisition is done in order to develop Weetabix business with Bright Food's strong resources and their expertise.
Why might the market for Weetabix described as a mass market?
Because they are supplying their goods to a very large market with millions of potential consumers.
Because most of the UK people eat cereal as their breakfast menu.
Because Food Bright in a giant multinational company that has many loyal customers.
None of the above is the correct answer.
Which of the followings is NOT the limitation of niche marketing?
less competition
possibility to have higher profit might attract other competitors
economies of scales are unlikely to be achieved
huge impact from small changes in consumer spending patterns
Which of the followings is the benefit of mass marketing?
Less effect from small changes in consumer spending patterns
small firms are able to survive and earn profit
consumer will usually pay more for a high status
Firms do not waste scarce resources responding to competitors actions.
A part of the whole market in which consumers have specific characteristic is called ...
Market segment
Market segmentation
Consumer Base
Consumer loyalty
Which of the followings are factors in the demographic segmentation?
(there are more than 1 answer)
Age
Family size
Income
Ethnic background
Niche Marketign identifies the needs of the small group of the whole market and the develops products to satisfy those needs.
True
False
A ................. market is a very small of the .............. market.
Mass/ niche
niche / mass
Niche/Whole
Whole /Niche
............. marketing is the opposite to .............. marketing
Mas/ Whole
Niche / Mass
Niche / Whole
Whole / Niche
1.
Which of the following statements about marketing might be considered the most important?
Marketing involves coming up with an idea for a product that can be sold at a profit.
Marketing is identifying and then satisfying customer wants at a profit.
Marketing is all about selling as many of a business’s products as possible.
A questionnaire survey is an example of:
Quantitative research
Primary Research
Secondary research
Qualitative research
Discovering new information in your LHS survey is called
Consumer Research
Primary Research
Secondary Research
Marketing Research
People having sent the customer survey back are called
Sample
Customers
Respondents
Survey-senders
___________ is data originated by the researcher for the specific purpose of addressing the research problem
Primary data
Secondary data
Experimental data
Virtual data
Your local library is good place to gather _________________ data
Secondary
Primary
Surveys help us to determine
Facts
Opinions
Answers
Figures
Survey Instruments can be in the form of
Paper Questionnaire
In Person Interview
Online (survey monkey, google form)
All of the above
What is the primary goal of conducting market research?
To expand the product line
To reduce production costs
To understand consumer needs and preferences
To increase product prices
Which of the following is a characteristic of a mass market?
High production costs
Highly specialized products
Broad appeal to a large audience
Limited consumer base
What is the term for dividing a market into distinct groups of buyers with different needs or behaviors?
Market positioning
Market targeting
Market analysis
Market segmentation
What is the main benefit of doing market research before launching a new product?
A) To spend more money on advertising
B) To make sure no one buys the product
C) To understand if people will like and buy the product
D) To sell the product at the highest price possible
