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WorksheetsConditionals
Total questions: 23
Worksheet time: 37mins
choose the correct alternative
PRICE WARS — who's the victim?
If you ___ a shop and you ___ to sell a product, you might put it on
sale,
owned/wanted
own/want
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but if you ___ to lower the price, you'd make less profit.
are
were
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However, if you keep the price the same but call it a‘sale price’, customers ___ feel they're getting a bargain. Some other tricks are:
will
would
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Ninety-nining. If the price ___ £15.99, it seems like 15-something.
is
was
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If the same product were priced at £16.00, it ___ sell
as well.
doesn’t
wouldn’t
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Buy one, get one free. If you ___ two items, the less expensive one is ‘free’.
buy
bought
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In fact, ___ the shop is not losing money, you can be sure that the profit is included in the price of the more expensive item.
provided
supposing
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___ you really need two items, you end up buying more than you planned.
Unless
Provided
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Baiting. This is when an already cheap product is offered even cheaper. ___
you're not very disciplined, once you get into the shop you'll buy other things.
Unless
If
Complete B's answers in two different ways. Use conditional structures.
A: Have you decided whether to get that car?
B: I'm not sure yet. But it ___ save money on fuel.
B: Well, it ___ save money on fuel, so yes.
Complete B's answers in two different ways. Use conditional structures.
A: Shall we go ahead with the ad?
B. I ___ wait a little longer.
But it's up to you.
B: I ___ wait a little longer.
Its my decision.
Complete B's answers in two different ways. Use conditional structures.
A: Im not sure which colour to choose.
B: Let's ask Anne, What do you think she ___ say?
B: A shame Anne's not here. What ___ she say?
Complete B's answers in two different ways. Use conditional structures.
A: Can we have the meeting away from the office?
B: Yes, provided we ___ (be) back by four.
B: No, because we ___ (not be) back by four.
choose the correct alternatives in the article.
Seducing shoppers
___ you wanted to sell a product in a shop; exactly where ___ you place it to promote it best?
Provided; would
Provided; do
Supposing; would
Supposing; do
choose the correct alternatives in the article.
Research shows that if there ___ two similar products, identical in quality but different in price, the shop ___ the more expensive one on the shelf you see first, and put the cheaper one around the corner.
are; will put
are; put
would be; will put
would be; put
choose the correct alternatives in the article.
That way, ___ you want to buy the product, you put the expensive one in your basket; and then, even if you saw the cheaper one later, you probably wouldn't go to the trouble of swapping it.
provided
imagine
choose the correct alternatives in the article.
Similarly, if a product was on the bottom shelf, consumers ___ less likely to buy it (they're often too lazy to bend over ___ they're quite short).
are; unless
would be; if
are; if
would; unless
Complete the gaps using one word
If you wanted a new product to reach the maximum number of
people for the minimum cost, what ___ you do?
Complete the gaps using one word
The answer is launch a viral advert — a video that people can email so that it spreads like a virus and gives your product free publicity. It works like this: your company makes a video and then, ___ this viral advert reaches a ‘susceptible’ user (one who likes the idea), that user ___ send the advert to others, thus ‘infecting them’.
Complete the gaps using one word
___ each ‘infected’ user shares the idea with more than one other user, the number of users ___ .
Complete the gaps using one word
So, ___ an advert is novel or entertaining enough, it ___spread across the Web like a virus at no extra cost to the advertiser.
Complete the gaps using one word
If you ___ to send out a viral advert that didn’t catch on, it would go nowhere
— people would simply delete it.
Complete the gaps using one word
Unless adverts are funny, smart or edgy, they ___ have any effect.
