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WorksheetsBrand architecture and hierarchy
Total questions: 20
Worksheet time: 10mins
1. Which of the following best describes the "House of Brands" architecture?
A) A single brand name used for all products
B) Multiple independent brands under a parent company
C) A brand endorsed by the corporate brand
D) No clear branding strategy
2. Which of these companies follows a "Branded House" strategy?
A) Maruti Suzuki
B) Tata Motors
C) Apple
D) Procter & Gamble
3. In India, which company follows an "Endorsed Brand" strategy?
A) Tata Group
B) ITC
C) Nestlé
D) Mahindra
4. Which of the following is NOT an example of a Sub-brand?
A) iPhone under Apple
B) Xbox under Microsoft
C) Amul Butter under Amul
D) Hyundai Creta under Hyundai
5. Why do companies adopt a "Hybrid Brand Architecture"?
A) To reduce marketing costs
B) To allow flexibility while maintaining corporate identity
C) To increase product prices
D) To eliminate competition
6. Which Indian company has adopted the "House of Brands" model?
A) Reliance Industries
B) HUL
C) Paytm
D) Infosys
7. What is the key advantage of the "Branded House" model?
A) Strong brand recognition across products
B) No risk if one product fails
C) Lower investment in brand building
D) No need for brand management
8. Which of the following is an example of a Brand Extension?
A) BMW launching electric cars under the "BMW i" series
B) Netflix launching mobile games
C) Zomato launching Hyperpure for restaurants
D) All of the above
9. What kind of brand architecture does Tata Sons use?
A) House of Brands
B) Branded House
C) Endorsed Brands
D) Hybrid
10. Which brand successfully implemented a brand restructuring strategy in 2023?
A) Facebook → Meta
B) Twitter → X
C) Flipkart → Myntra
D) Google → Alphabet
11. What is the biggest challenge in managing a House of Brands?
A) High brand investment
B) Risk of brand confusion
C) Difficulty in launching new products
D) Maintaining consistent quality
12. Which Indian startup follows a "House of Brands" model?
A) Zomato
B) Mensa Brands
C) Ola
D) Swiggy
13. What is a key characteristic of an "Umbrella Brand"?
A) A single brand name is used across all product categories
B) Multiple brands operate independently
C) Brands are endorsed by a corporate parent
D) No brand hierarchy exists
14. Which recent brand partnership followed an Endorsed Brand model?
A) JioMart & WhatsApp integration
B) Maruti & Toyota co-branded cars
C) Tata Starbucks
D) Flipkart & PhonePe
15. What is an example of a failed brand extension?
A) Maggi launching Maggi Atta Noodles
B) Google launching Google Glass
C) Colgate launching Colgate Kitchen Entrees
D) Both B & C
16. What is the primary reason companies shift to a Hybrid Model?
A) To simplify decision-making
B) To balance brand control and flexibility
C) To reduce brand portfolio size
D) To increase stock market value
17. Which Indian brand successfully transitioned from a House of Brands to a Branded House?
A) Patanjali
B) Godrej
C) Swiggy
D) Britannia
18. Which of these is an example of a "Category Extension"?
A) BMW launching BMW Bikes
B) Nike launching sports accessories
C) Zomato launching Zomato Gold
D) Swiggy launching Instamart
19. What is an example of an "Ingredient Brand"?
A) Intel Inside
B) Dettol in Harpic
C) Dolby in Sony TVs
D) All of the above
20. Which of the following brands successfully rebranded in 2024?
A) Myntra → Flipkart Fashion
B) Lenskart → Neso
C) Air India → New Maharaja Identity
D) HUL → Unilever India
