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BizE 3.03 Customer Service

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

What is the term for the values and ideals that an organization encourages among its employees?

a)

Customer loyalty

b)

Corporate culture

c)

Customer service

d)

Productivity

2.

Which term describes polite behavior and good manners?

a)

Courtesy

b)

Patronage

c)

Proactive

d)

Touchpoints

3.

What is the term for a customer's preference for a business, usually expressed in regular purchases?

a)

Customer relations

b)

Customer loyalty

c)

Internal customers

d)

Word-of-mouth promotion

4.

What do we call all the activities a business engages in to interact with its customers?

a)

Customer service

b)

Customer relations

c)

Corporate culture

d)

Productivity

5.

Which term refers to activities and benefits provided by a business to its customers to create goodwill and satisfaction?

a)

Customer service

b)

Customer-centric

c)

Patronage

d)

Proactive

6.

What does it mean when a business is described as customer-centric?

a)

Focused on employee needs

b)

Focused on customer needs and wants

c)

Focused on increasing productivity

d)

Focused on internal processes

7.

Who are considered internal customers in a business context?

a)

Regular customers

b)

Employees working cooperatively

c)

Suppliers

d)

Competitors

8.

What is the term for loyalty to a particular business?

a)

Customer loyalty

b)

Patronage

c)

Courtesy

d)

Touchpoints

9.

What does it mean to be proactive in a business environment?

a)

Reacting to problems

b)

Adapting to the environment in advance

c)

Ignoring opportunities

d)

Focusing on internal customers

10.

What is productivity in a business context?

a)

The amount and value of goods and services produced from set resources

b)

The number of employees in a company

c)

The level of customer satisfaction

d)

The amount of sales generated

11.

What are touchpoints in the context of customer relations?

a)

Points of sale

b)

Opportunities to connect with customers and reinforce brand value

c)

Internal meetings

d)

Employee training sessions

12.

What is word-of-mouth promotion?

a)

Advertising through social media

b)

Promotion by customers who tell others of their satisfaction

c)

Paid advertisements

d)

Direct mail marketing

13.

Which of the following is NOT a component of customer service?

a)

Creating goodwill

b)

Providing benefits

c)

Ignoring customer feedback

d)

Ensuring customer satisfaction

14.

What is the primary focus of a customer-centric business?

a)

Increasing employee benefits

b)

Meeting customer needs and wants

c)

Reducing production costs

d)

Expanding market share

15.

Which term describes the act of adapting to the environment in advance of events?

a)

Reactive

b)

Proactive

c)

Passive

d)

Defensive

16.

What is the role of internal customers in a business?

a)

To purchase products

b)

To work cooperatively to achieve business goals

c)

To provide external feedback

d)

To manage customer complaints

17.

Which of the following best describes customer loyalty?

a)

Occasional purchases from a business

b)

Regular preference for a business

c)

One-time purchase

d)

Indifference to business offerings

18.

What is the main goal of customer relations activities?

a)

To increase production

b)

To interact with customers

c)

To reduce costs

d)

To train employees

19.

Which of the following is an example of word-of-mouth promotion?

a)

A customer posting a positive review online

b)

A business running a TV ad

c)

A company sending out newsletters

d)

A store offering discounts

20.

What is the significance of touchpoints in customer service?

a)

They are irrelevant to customer satisfaction

b)

They are opportunities to connect with customers

c)

They are internal business processes

d)

They are points of sale only