WorksheetsCh. 10 - Marketing Exam
Total questions: 9
Worksheet time: 5mins
Name
Class
Date
1.
Marketing can be defined as:
a)
creating, communicating and delivering value to customers
b)
The same as Advertising
c)
Selling things at the market
d)
None of the above
2.
This marketing function involves setting the value of products and services
a)
Distribution
b)
Promotion
c)
Pricing
d)
Financial Analysis
3.
If the cost is 4900 and the selling price is $5,600, what will be the markup cost?
a)
400
b)
700
c)
950
d)
None of the above
4.
A marketing plan that uses Brittany Spears
a)
Person Marketing
b)
Place Marketing
c)
Event marketing
d)
Organization marketing
5.
A marketing plan for the Bud Biliken Day Parade
a)
Person Marketing
b)
Place Marketing
c)
Event marketing
d)
Organization marketing
6.
A marketing plan to promote Wisconsin Dells
a)
Person Marketing
b)
Place Marketing
c)
Event marketing
d)
Organization marketing
7.
A marketing plan for a United Way fundraiser
a)
Person Marketing
b)
Place Marketing
c)
Event marketing
d)
Organization marketing
8.
Which Marketing Campaign is being used for the following commercial?:
a)
Person Marketing
b)
Place Marketing
c)
Event Marketing
d)
Cause Marketing
e)
Organizational Marketing
9.
Which Marketing Campaign is being used for the following commercial?:
a)
Person Marketing
b)
Place Marketing
c)
Event Marketing
d)
Cause Marketing
e)
Organizational Marketing
100 %
