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WOW! - LOGO DESIGN TEST BANK

Total questions: 20

Worksheet time: 14mins

Name
Class
Date
1.

What is the definition of a logo, in your words?

4 lines
2.

Another name for a logo is a ______.

a)

icon

b)

mark

c)

emblem

d)

brand

e)

symbol

3.
Question Image

Match the term with each concept of the golden rules of logo design:

a)

1.

Simplicity

b)

2.

Memorability

c)

3.

Timelessness

d)

4.

Versatility

e)

5.

Appropriateness

4.

It is a good practice to review the logos in color and in black and white versions.

a)

True

b)

False

5.

What type of logo is a typography-based logo that’s comprised of a few letters, usually a company’s initials?


a)

Emblem

b)

Combination mark

c)

Lettermark

d)

Abstract

e)

Wordmark

6.

What type of logo is a type-based logo that focuses on the name of a business?


a)

Mascot

b)

Combination mark

c)

Lettermark

d)

Abstract

e)

Wordmark

7.

What type of logo is best used for companies with strong brand identities?

a)

Emblem

b)

Pictorial

c)

Lettermark

d)

Abstract

e)

Wordmark

8.

What type of logo best conveys its concept symbolically without relying on cultural meaning and the implications of a specific image?



a)

Abstract

b)

Emblem

c)

Wordmark

d)

Mascot

e)

Combination mark

9.

What type of logo works for companies that want to create a wholesome atmosphere by appealing to families and children?

a)

Wordmark

b)

Abstract

c)

Pictorial

d)

Mascot

e)

Combination mark

10.

What type of logo consists of a typeface inside a symbol or an icon, making the name and design rigidly entwined? They are also called badge logos.

a)

Pictorial

b)

Wordmark

c)

Emblem

d)

Abstract

e)

Combination mark

11.

What type of logo combines text and images as a versatile choice to reinforce a brand? 

a)

Pictorial

b)

Wordmark

c)

Emblem

d)

Abstract

e)

Combination mark

12.

Logos should maintain the same effectiveness whether it is the size of a business card or an advertisement poster.

a)

True

b)

False

13.

Another name for a wordmark logo is a monogram logo.

a)

True

b)

False

14.

What kind of logo is the Apple logo?

a)

Combination mark

b)

Emblem

c)

Mascot

d)

Abstract

e)

Pictorial

15.

What kind of logo is the AT&T logo?

a)

Wordmark

b)

Pictorial

c)

Emblem

d)

Abstract

e)

Combination mark

16.

What kind of logo is the CNN logo?

a)

Wordmark

b)

Pictorial

c)

Lettermark

d)

Abstract

e)

Combination mark

17.

What kind of logo is the Oracle logo?

a)

Abstract

b)

Wordmark

c)

Emblem

d)

Pictorial

e)

Lettermark

18.

What kind of logo is the Baltimore Orioles logo?

a)

Combination mark

b)

Pictorial

c)

Emblem

d)

Mascot

e)

Abstract

19.

What kind of logo is the Harley Davidson logo?

a)

Lettermark

b)

Pictorial

c)

Emblem

d)

Abstract

e)

Combination mark

20.

What kind of logo is the Burger King logo?

a)

Wordmark

b)

Pictorial

c)

Emblem

d)

Abstract

e)

Combination mark