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Worksheets(PRACTICE EXAM) WOW! - TYPOGRAPHY AND LOGO DESIGN
Total questions: 25
Worksheet time: 25mins
What is the definition of a logo, in your words?
Match the term with each concept of the golden rules of logo design:
Simplicity
Memorability
Timelessness
Versatility
Appropriateness
What type of logo is a type-based logo that focuses on the name of a business?
Mascot
Combination mark
Lettermark
Abstract
Wordmark
What type of logo best conveys its concept symbolically without relying on cultural meaning and the implications of a specific image?
Abstract
Emblem
Wordmark
Mascot
Combination mark
What type of logo consists of a typeface inside a symbol or an icon, making the name and design rigidly entwined? They are also called badge logos.
Pictorial
Wordmark
Emblem
Abstract
Combination mark
Another name for a wordmark logo is a monogram logo.
True
False
What kind of logo is the AT&T logo?
Wordmark
Pictorial
Emblem
Abstract
Combination mark
What kind of logo is the Baltimore Orioles logo?
Combination mark
Pictorial
Emblem
Mascot
Abstract
What kind of logo is the Burger King logo?
Wordmark
Pictorial
Emblem
Abstract
Combination mark
Another name for a logo is a ______.
icon
mark
emblem
brand
symbol
Which Gestalt principle is seen here?
Closure
Continuity
Figure-Ground
Symmetry
Proximity
Which Gestalt principle is seen here?
Proximity
Similarity
Closure
Figure-Ground
Continuity
What are the hidden three images do you see in this logo?
What is the hidden message in this logo?
What is the hidden message in this logo?
What is the Gestalt principle where you see either an image (positive space) or its surroundings (negative space)?
Continuation
Emergence
Figure-Ground
Simplicity
Symmetry
Converting text into editable shapes in Adobe Illustrator is called _________.
Unite
Expand
Outlines
Merge
The ability to place text along the edge of an open or closed path is called _______.
Shape building
Expand
Outline
Pathfiner
Type on a path
What panel can designers find the type elements (typeface, font, kerning, tracking and leading)?
Character Styles panel
Character panel
Paragraph panel
Type panel
Appearance panel
The image above is demonstrating which copyfitting term?
Kerning
Leading
Tracking
Alignment
Which of the following is a Normal type style?
What is the height of a letter that is 72 points?
1/2 of an inch
3/4 of an inch
1 inch
2 inches
Typography elements made up of images instead of words.
(a)
You should use a script typeface when you are ________
creating formal invitations
publishing a book
creating a caution sign
writing paragraphs in a newsletter
What is a typeface?
Elements used to create the space between pairs of letters.
A specific style of letters and punctuation marks that share a standard design.
A subset created by altering text using different weights, such as Arial bold.
Elements made up of images instead of words.
