WorksheetsWeek 12 - Business Information Systems - CRM
Total questions: 15
Worksheet time: 18mins
What is the main goal of CRM according to the text?
To build new websites for companies, focusing on design rather than customer management
To teach programmers new languages, which falls outside the purpose of CRM
To manage how businesses work with customers
To sell more computers to businesses, which is unrelated to CRM systems
Which company uses Salesforce to manage its sales teams?
Starbucks
Coca-Cola
Amazon
Trello
What does HubSpot help Trello do in the text?
Manage coffee orders for customers, which is unrelated to the software
Sell more soda around the world, which isn’t part of Trello’s services
Store data in the cloud, though not the main function mentioned in the text
Send emails to users and track interest
How does Starbucks use CRM to improve interaction?
Sells more cars to customers, which is unrelated to Starbucks’ business
Tracks employee work hours, a task handled by HR systems, not CRM
Remembers your favorite coffee for offers
Builds new store locations, which is a strategic decision, not a CRM function
Which language is used to customize Salesforce?
Apex
Python
JavaScript
SQL
Match the CRM system to its description from the text
Salesforce
Helps big companies track sales and deal
Node.js
A tool to run JavaScript for connecting
HubSpot
Simple tool for marketing and support
Match the company to its CRM use
Uses CRM ideas for product suggestions
Amazon
Uses Salesforce for sales teams
Coca-Cola
Uses HubSpot to send emails
Trello
Uses CRM for favorite coffee offers
Starbucks
Match the programming language to its CRM role
JavaScript
Makes CRM interfaces interactive
Node.js
Connects CRM to phone systems
SQL
Manages data in a CRM
Apex
Customizes Salesforce features
Match the CRM benefit to its example
Fixes problems quickly
Improves service
Shows customer history fast
Saves time
Guesses what customers want
Helps sell more
Reorder how CRM helps Starbucks from the text
Programmers code with APIs
Stores data in the CRM
Remembers your favorite coffee
Offers it when you visit
Reorder how a car dealer uses CRM to sell more
Looks at data in the CRM
Sees you looked at red cars
Guesses what you want next
Sends you a deal on one
Reorder the steps of building a CRM system
Use SQL to manage data
Make it nice with JavaScript
Add features with Apex
Help businesses grow
A CRM system stores all customer details in one (a)
Coca-Cola uses (a) to manage sales teams across the world
Programmers use (a) to make CRM talk to phone systems
