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EXAM: WOW! - TYPOGRAPHY AND LOGO DESIGN (4TH PERIOD)

Total questions: 33

Worksheet time: 33mins

Name
Class
Date
1.

Gestalt principles are _____.

a)


the process of creating a visual symbol or mark to represent a brand.

b)

digital images created using mathematical equations to define points, lines and shapes.

c)

the concepts that describe how humans perceive objects.

d)

digital images represented as a grid of tiny, colored squares called pixels.

e)

the art of arranging type to make written language legible.

2.

Which Gestalt principle is seen here?

a)

Closure

b)

Continuity

c)

Figure-Ground

d)

Symmetry

e)

Proximity

3.

Which Gestalt principle is seen here?

a)

Figure Ground Perception

b)

Similarity

c)

Closure

d)

Proximity

4.

Which Gestalt principle is seen here?

a)

Proximity

b)

Similarity

c)

Closure

d)

Figure-Ground

e)

Continuity

5.

Which Gestalt principle is seen here?

a)

Closure

b)

Simplicity

c)

Continuation

d)

Common Fate

e)

Proximity

6.

What are the hidden two images do you see in this design?

4 lines
7.

Which Gestalt principle is seen here?

a)

Proximity

b)

Closure

c)

Similarity

d)

Figure-Ground

e)

Common Fate

8.

What Gestalt principle is based on seeing the entirety of objects automatically rather than as individual parts?

a)

Symmetry

b)

Simplicity

c)

Figure-Ground

d)

Continuation

e)

Emergence

9.

What Gestalt principle is based on mirroring elements on either side of a central axis, which creates a sense of equilibrium?

a)

Common Fate

b)

Symmetry

c)

Similarity

d)

Simplicity

e)

Closure

10.

What Gestalt principle is based on objects that are close together are perceived as a group?

a)

Symmetry

b)

Figure-Ground

c)

Continuation

d)

Proximity

e)

Common Fate

11.

What Gestalt principle is based on elements moving in the same direction, who are perceived as more related?

a)

Symmetry

b)

Common Fate

c)

Closure

d)

Proximity

e)

Simplicity

12.

What Gestalt principle is based on perceiving complex images as simplified forms?

a)

Symmetry

b)

Simplicity

c)

Emergence

d)

Continuation

e)

Proximity

13.

What is the hidden message in this logo?

4 lines
14.

The ability to place text along the edge of an open or closed path is called _______.

a)

Shape building

b)

Expand

c)

Outline

d)

Pathfiner

e)

Type on a path

15.

In Adobe Illustrator, designers can increase the bounding box by going into which mode?

a)

Outlines

b)

Area type

c)

Point type

d)

Pathfinder

16.

In Adobe Illustrator, designers can increase the size of the text by going into which mode?

a)

Outlines

b)

Area type

c)

Point type

d)

Pathfinder

17.

The image above is demonstrating which copyfitting term?

a)

Kerning

b)

Leading

c)

Tracking

d)

Alignment

18.

The image above is demonstrating which copyfitting term?

a)

Kerning

b)

Leading

c)

Tracking

d)

Alignment

19.

What measurement is used in typography to determine the size of letters?

a)

Pixels

b)

Picas

c)

Inches

d)

Points

20.

Which one of these typefaces is decorative?

a)

b)

c)

d)

21.

Typography elements made up of images instead of words.

(a)  

22.

What is the height of a letter that is 72 points?

a)

1/2 of an inch

b)

3/4 of an inch

c)

1 inch

d)

2 inches

23.

Converting text into editable shapes in Adobe Illustrator is called _________.

a)

Unite

b)

Expand

c)

Outlines

d)

Merge

24.

What is the definition of a logo, in your words?

4 lines
25.
Question Image

Match the term with each concept of the golden rules of logo design:

a)

1.

Simplicity

b)

2.

Memorability

c)

3.

Timelessness

d)

4.

Versatility

e)

5.

Appropriateness

26.

What kind of logo is the Burger King logo?

a)

Wordmark

b)

Pictorial

c)

Emblem

d)

Abstract

e)

Combination mark

27.

What kind of logo is the CNN logo?

a)

Wordmark

b)

Pictorial

c)

Lettermark

d)

Abstract

e)

Combination mark

28.

What kind of logo is the Apple logo?

a)

Combination mark

b)

Emblem

c)

Mascot

d)

Abstract

e)

Pictorial

29.

Another name for a wordmark logo is a monogram logo.

a)

True

b)

False

30.

Logos should maintain the same effectiveness whether it is the size of a business card or an advertisement poster.

a)

True

b)

False

31.

What type of logo consists of a typeface inside a symbol or an icon, making the name and design rigidly entwined? They are also called badge logos.

a)

Pictorial

b)

Wordmark

c)

Emblem

d)

Abstract

e)

Combination mark

32.

What type of logo best conveys its concept symbolically without relying on cultural meaning and the implications of a specific image?



a)

Abstract

b)

Emblem

c)

Wordmark

d)

Mascot

e)

Combination mark

33.

Another name for a logo is a ______.

a)

icon

b)

mark

c)

emblem

d)

brand

e)

symbol

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