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E-Commerce PCU

Total questions: 95

Worksheet time: 32mins

Name
Class
Date
1.

A computer interface used to access the Internet.

(a)  

2.

A system linked hypertext documents.

(a)  

3.

He launched Amazon in 1995.

(a)  

4.

Someone who transacts business, especially business executive.

(a)  

5.

Refers to the group of people who are potential customer or whom you are selling to.

(a)  

6.

   It is the act of promoting and selling products and services by leveraging online marketing

a)

E-commerce

b)

Marketing

c)

Digital Marketing

d)

Internet Marketing

7.

The use of print ads in newspapers and magazines is a simple example of

a)

E-commerce                                                   

b)

Digital Marketing                                             

c)

Traditional Marketing

d)

Online Marketing

8.

   Which of the following is not included in the benefits of Traditional Marketing

a)

a. You can’t easily reach your target local audience

b)

b. The materials can be kept

c)

c. It’s easy to understand

d)

d. It is cost-effective

9.

Which of the following is the downside of traditional marketing

a)

a. There is very little interaction between the medium used and the customers.

b)

b. Print or radio advertisements are not costly.

c)

c. Data records are recorded

d)

d. It is effective

10.

   Which of the following is beneficial for integrating digital marketing into business

a)

a. Your audience can choose how they want to receive your content

b)

b. You can’t target a local audience, but also an international one

c)

c.    Interaction with your audience is impossible

d)

d. Data results are not recorded

11.

Which of the following best describes the digital marketing activity of consumers

a)

a. Need for analyzing and meeting demand for consumers

b)

  b. Need for meeting the consumers demand offline

c)

c. Need for analyzing and meeting demand for online services

d)

d. Need for integrating traditional marketing

12.

   It involves the automation of all the business processes in the value chain

a)

a. digital marketing

b)

b. digital business

c)

c. digital world

d)

d. digital e-commerce

13.

It is selling online and the ability to transact online

a)

a. digital e-commerce

b)

b. digital business

c)

c. e-commerce

d)

d. internet marketing

14.

It is where the channel strategy used electronic channels and digital media support and other communications and distribution channels

a)

a. digital channels

b)

b. digital marketing strategy

c)

c. creating different value

d)

d. marketing strategy

15.

 

It is an E-strategy when crystal clear                                   

objectives take place in digital marketing  

a)

A. What you want to achieve   

b)

B.Website, banners, ads

c)

C. Saving

d)

D.Particularly Service levels

e)

On-going with the customer

16.

What is not the function of E-Commerce?

a)

marketing

b)

advertising

c)

warehousing

d)

none of the above

17.

Which one is not an online payment mode?

a)

Cash on Delivery

b)

Debit card

c)

Credit card

d)

e-cheque

18.

Which of the following best describes e-commerce?

a)

Doing Business electronically

b)

Doing business

c)

Sale of goods

d)

All of the abive

19.

Which type of e-commerce focuses on consumers dealing with each other?

a)

B2B

b)

B2C

c)

C2C

d)

C2B

20.

The best products to sell in B2C e-commerce are:

a)

small products

b)

Digital products

c)

Specialty products

d)

Fresh products

21.

E-Commerce is the process of buying, selling or exchanging products, services or information via computer.

a)

Yes

b)

No

22.

E-commerce is also referred to as _____ exchange of business information using EDI

a)

User friendly

b)

Paperless

c)

Upgraded

d)

Useless

23.

E-commerce can be termed as

a)

face to screen interaction

b)

screen to screen interaction

c)

screen to face interaction

d)

face to face interaction

24.

It consist of buying and selling goods and services over an electronic system such as the internet.

a)

E-Commerce

b)

E-Mails

c)

E-Business

d)

E-Governance

25.

What is the first step in the process of E-Commerce?

a)

The consumer browses the catalog of products featured on the site and selects items to purchase. The selected items are placed in the electronic equivalent of a shopping cart.

b)

The Commerce Server site then forwards the order to a Processing Network for payment processing and fulfilment.

c)

A consumer uses Web browser to connect to the home page of a merchant's Web site on the Internet.

d)

When the credit card number is validated and the order is completed at the Commerce Server site, the merchant's site displays a receipt confirming the customer's purchase.

26.

The agent of PLDT are asking me to subscribe to their Php. 1699 Internet plan. What type of E-commerce is shown here?

a)

B2B e-commerce

b)

B2C e-commerce

c)

C2C e-commerce

d)

B2G e-commerce

27.

Buying thru online shopping store is an example of what type of e-commerce?

a)

B2B e-commerce

b)

B2C e-commerce

c)

B2G e-commerce

d)

C2C e-commerce

28.

Which of the following are example of B2B e-commerce

a)

Pilita bought make up kit from Lazada.

b)

Iphone company releases it's Ipone 12 to market

c)

Coca-Cola supplies beverages to Jollibee, Mang Inasal and McDonalds

d)

Rex Bookstore sells books to DepEd

29.

The following are advantages of e-commerce except:

a)

More reach to customers, there is no theoretical geographic limitations.

b)

There is the possibility of credit card number theft

c)

Buying/selling 24/7.

d)

Customers can easily select products from different providers without moving around physically.

30.

The following are disadvantages of e-commerce except:

a)

No need of physical company set-ups.

b)

Mechanical failures can cause unpredictable effects on the total processes.

c)

Unable to examine products personally

d)

Not everyone is connected to the Internet

31.
eCommerce website can only accept Credit Card payment.
a)
TRUE
b)
FALSE
32.
It is easy to detect fraud in online customers.
a)
TRUE
b)
FALSE
33.

What is a key negative impact of eCommerce

a)

Job Losses

b)

Cheaper Goods

c)

More Choice of Goods

d)

Shopping 24/7

34.

What is a key advantage of online shops

a)

Shop 24/7

b)

Wide Choices of Goods

c)

Cheaper Prices

d)

All other answers

35.

eCommerce is short for...

a)

Email Commerce

b)

Electronic Commerce

c)

Essential Commerce

d)

Ebay Commerce

36.

What does the term eCommerce mean?

a)

Buying goods and services over the internet

b)

Buying Goods over the internet

c)

Selling goods and services over the internet

d)

Buying and Selling goods over the internet

37.

Which of the following is not an advantage to customers when buying online

a)

Compare prices between different sites

b)

Buy from other countries

c)

Goods take a few days to arrive

d)

Shop 24/7

38.
What does www stand for?
a)
width website web
b)
web world while
c)
web weld with
d)
world wide web
39.

The World Wide Web

a)

Belongs to Charlotte

b)

A title of a new movie coming on out Blue Ray on September 29

c)

A collection of different websites you can access through the Internet

40.
Allows a user to search within your site, much like using a search engine like Yahoo.com; involves programming the search engine into the Web page
a)
keywords
b)
web page
c)
data
d)
search boxes
41.

All of the following are ecommerce risks for customers, except one. Which of the following is NOT an ecommerce risk for customers:

a)

Possible Security Issues

b)

Possible Privacy Issues

c)

Purchasing from photos & descriptions

d)

Convenience

42.

Buying and selling goods and services on the Internet is called ___________?

a)

E-mail

b)

E-Commerce

c)

E-bay

43.

A global network connecting millions of computer

a)

Website

b)

Browser

c)

Internet

44.

Describe commerce Transactions between business

a)

Business-to-Business

b)

Business-to-Consumer

c)

Consumer-to-Consumer

d)

Consumer-to-Business

45.

What is e-commerce marketing?

a)

Distributing flyers in local neighborhoods

b)

Creating TV commercials for products

c)

Promoting products or services online to increase sales

d)

Selling products in physical stores

46.

What is motivation in consumer behavior?

a)

The underlying reasons or needs that drive individuals to take certain actions

b)

The decision-making process of consumers

c)

The act of purchasing products impulsively

d)

The process of browsing online stores

47.

What are perceptions and attitudes in consumer behavior?

a)

The process of comparing prices online

b)

The act of returning purchased items

c)

Perceiving the same product differently based on past experiences or preferences

d)

Having a positive attitude towards all products

48.

How do cultural differences impact consumer behavior in the global market?

a)

The norms, values, beliefs, and customs shared by a group of people

b)

The availability of different payment methods

c)

The differences in online shopping preferences

d)

The variations in product prices

49.

What does online consumer behavior refer to?

a)

The actions and decision-making processes of individuals when browsing, searching for, and purchasing products or services online

b)

The actions and decision-making processes of individuals when shopping in physical stores

c)

The process of returning online purchases

d)

The process of avoiding online advertisements

50.

What do digital commerce and advertising strategy tools encompass?

a)

Only social media marketing

b)

Traditional advertising methods

c)

Various techniques and platforms used by businesses to promote products or services online

d)

Only search engine optimization

51.

What are the benefits of online marketing communications compared to traditional methods?

a)

Higher costs and limited reach

b)

Higher costs and better targeting capabilities

c)

Lower costs, greater reach, and better targeting capabilities

d)

Limited reach and poor targeting capabilities

52.

What type of data helps businesses understand online consumer behavior?

a)

Data on celebrity endorsements

b)

Data on local events

c)

Data on website traffic, click-through rates, and conversion rates

d)

Data on weather patterns

53.
How does e-commerce differ from traditional retail in terms of geographical reach?
a)
E-commerce is limited to local markets.
b)
Traditional retail can serve a global audience.
c)
E-commerce has a broader geographical reach.
d)
Both have the same geographical reach.
54.
Which component of an e-commerce business model focuses on defining the benefits and unique selling points to customers?
a)
Channels
b)
Revenue Streams
c)
Value Proposition
d)
Cost Structure
55.
A B2C e-commerce business wants to enhance its customer relationships. What action should it take?
a)
Collaborate with other businesses.
b)
Optimize the user interface design.
c)
Launch a customer loyalty program.
d)
Reduce operating costs.
56.
What are the key differences between customer relationships in traditional retail and e-commerce?
a)
List the main factors that affect customer relationships.
b)
Compare and contrast the customer relationship approaches in both retail models.
c)
Evaluate the effectiveness of customer relationships in traditional retail.
d)
Describe the role of social media in customer relationships.
57.
Which e-commerce business model do you think is best suited for a startup company that sells custom handcrafted jewelry? Justify your choice by evaluating the strengths and weaknesses of the available e-commerce models.
a)
Compare the costs associated with different e-commerce models.
b)
Analyze the jewelry market trends.
c)
Evaluate the pros and cons of various e-commerce models for selling custom jewelry.
d)
Provide a list of custom jewelry vendors.
58.
Imagine you are the CEO of a mid-sized e-commerce company, and you need to decide whether to expand globally or focus on your local market. Evaluate the benefits and challenges of each option and make a recommendation.
a)
List the advantages and disadvantages of local and global expansion.
b)
Analyze the cultural differences between local and international markets.
c)
Evaluate the potential growth opportunities and risks for both strategies.
d)
Provide a step-by-step plan for global expansion.
59.
Design an e-commerce business model for a startup that aims to sell high-end, sustainable fashion products to eco-conscious consumers. Consider all the components, including value proposition, customer segments, revenue streams, and sustainability practices.
a)
Describe the concept of sustainable fashion.
b)
Identify potential suppliers of sustainable fashion products.
c)
Outline the key elements of the e-commerce business model, including the value proposition and revenue streams.
d)
Evaluate the impact of sustainable practices on business sustainability.
60.
Develop a comprehensive e-commerce business plan for a company that plans to launch an online marketplace for artisanal and handmade products. Include all necessary components, from market analysis to financial projections.
a)
Create a list of potential products for the marketplace.
b)
Design a logo and branding for the online marketplace.
c)
Generate a business plan that covers market research, value proposition, revenue streams, marketing strategies, and financial projections.
d)
Identify competitors in the artisanal product market.
61.
Why is personalization important in e-commerce?
a)
It reduces customer engagement.
b)
It enhances customer loyalty and satisfaction.
c)
It increases advertising costs.
d)
It limits product variety.
62.
How does e-commerce differ from traditional retail in terms of geographical reach?
a)
E-commerce is limited to a local customer base.
b)
Traditional retail can reach a global audience.
c)
E-commerce can reach a global audience.
d)
Both are limited to a specific region.
63.
A small e-commerce business wants to reduce shipping costs. What strategy could they apply to achieve this?
a)
Expand to more physical stores.
b)
Offer free shipping to all customers.
c)
Implement efficient shipping and fulfillment solutions.
d)
Increase the price of all products.
64.
A new e-commerce startup wants to expand globally. What action should they take to reach an international market?
a)
Open more physical stores in other countries.
b)
Offer products only in the startup's local language.
c)
Adapt to local preferences, languages, and payment methods.
d)
Limit their reach to their local region.
65.
In e-commerce, what is the significance of analyzing data and analytics?
a)
It helps reduce operating costs.
b)
It enables efficient product sourcing.
c)
It provides insights for informed decision-making.
d)
It enhances customer relationships.
66.
An e-commerce business wants to assess the effectiveness of its user interface and overall design. What type of evaluation is this?
a)
Cost evaluation
b)
User experience evaluation
c)
Data analysis
d)
Scalability evaluation
67.
A company is reviewing the legal and regulatory compliance of its e-commerce operations. Why is this evaluation important?
a)
It increases the cost structure.
b)
It helps maintain customer relationships.
c)
It ensures adherence to laws and regulations.
d)
It optimizes key activities.
68.
You are tasked with creating a new e-commerce business model for a niche market. What steps would you take in the creative process?
a)
Review existing models and select the most popular one.
b)
Brainstorm innovative ideas that cater to the specific needs and preferences of the niche market.
c)
Choose a random model and modify it to fit the niche market.
d)
Implement an established model used by industry leaders.
69.
In the creation of an e-commerce business model, what role does innovation play?
a)
Innovation is not relevant; established models are preferred.
b)
Innovation is essential for staying competitive and meeting evolving customer needs.
c)
Innovation is solely the responsibility of the marketing team.
d)
Innovation is reserved for technical aspects, not business models.
70.
You are starting an e-commerce business that aims to create a unique shopping experience using AR and VR technologies. What are some innovative elements you could introduce in your model?
a)
Provide a standard online shopping experience.
b)
Implement AI chat support for customers.
c)
Enable customers to virtually try on products and explore virtual showrooms.
d)
Offer the same products as competitors but at lower prices.
71.
TRUE or FALSE: E-commerce business models have higher operating costs compared to traditional retail.
a)
True
b)
False
72.
TRUE or FALSE: Personalization in e-commerce is essential as it reduces customer satisfaction.
a)
True
b)
False
73.
TRUE or FALSE: E-commerce can reach a global audience, unlike traditional retail, which is limited to local markets.
a)
True
b)
False
74.
TRUE or FALSE: E-commerce's 24/7 accessibility means customers can only shop during specific hours.
a)
True
b)
False
75.
TRUE or FALSE: To reduce shipping costs, e-commerce businesses can implement efficient shipping and fulfillment solutions.
a)
True
b)
False
76.
TRUE or FALSE: E-commerce businesses should not adapt to local preferences, languages, and payment methods when expanding to international markets.
a)
True
b)
False
77.
TRUE or FALSE: Subscription-based e-commerce services should define subscription pricing and features to apply this business model successfully.
a)
True
b)
False
78.
TRUE or FALSE: The cost structure is a key activity in the e-commerce business model.
a)
True
b)
False
79.

The following below are the advantages of E-commerce to society EXCEPT.

a)

Enables access to services and products in rural areas.

b)

Helps deliver public services at reduced costs and in an improved way.

c)

More travel time when buying a product

d)

Since most of the products sold online is much cheaper than in the supermarket or department store, e-commerce helps the products to be more affordable

80.

E-commerce or electronic commerce refers to selling goods and services and related transactions using the Internet or other communication technologies.

a)

True

b)

False

81.

Search engines are helpful to travelers as they identify web pages that appear to match keywords entered and then provide a list of the best matches.

a)

True

b)

False

82.

The World Wide Web allows access to the Internet from various mobile devices via wireless networks or cell phone service.

a)

True

b)

False

83.

The social media marketing tool is a simple, effective, and cheap way to send a message to an individual client.

a)

True

b)

False

84.

Examples of e-tailers are music streaming service providers, such as Spotify and Apple Music, where users can stream millions of music by paying a monthly subscription fee.

a)

True

b)

False

85.

It is the business of selling a product through an e-commerce website to buyers in foreign countries.

a)

Global E-Commerce

b)

Commercial E-Commerce

c)

International E-Commerce

d)

Domestic E-Commerce

86.

What is e-Commerce?

a)

A. A new business platform

b)

D. A physical marketplace

c)

B. A type of social network

d)

C. A form of traditional marketing

87.

What is the difference between e-Commerce and e-Business?

a)

A. E-Commerce involves transactions within a firm, e-Business involves transactions between organizations

b)

B. E-Commerce is only for selling products, e-Business is for selling services

c)

C. E-Commerce is offline, e-Business is online

d)

D. E-Commerce is for individuals, e-Business is for organizations

88.

What is a major trend in E-Commerce related to social networks?

a)

Increasing privacy on social networks

b)

Decreasing use of social media for shopping

c)

Eliminating social media platforms

d)

Enabling social e-commerce through advertising and buy buttons

89.

What is a characteristic of E-Commerce marketspace?

a)

Physical location-based transactions

b)

Migration from marketspace to marketplace

c)

Reduced transaction costs

d)

Limited market size

90.

What is the benefit of Price transparency in E-Commerce?

a)

D. Increases the cost of products

b)

A. Increases search costs for consumers

c)

C. Simplifies price discovery for consumers

d)

B. Reduces the variety of prices in a market

91.

What is Personalization in E-Commerce?

a)

A. Targeting marketing messages to specific individuals

b)

B. Providing generic messages to all consumers

c)

C. Ignoring consumer preferences

d)

D. Offering the same product to everyone

92.

What is Electronic retailing in E-Commerce?

a)

C. Selling products through physical stores only

b)

B. Selling products directly to individual customers

c)

D. Selling products to consumers through social media

d)

A. Selling products to businesses through catalogs

93.

What are the organizing themes of E-Commerce?

a)

A. Technology, Business, Society

b)

B. Science, History, Literature

c)

C. Art, Music, Sports

d)

D. Geography, Mathematics, Politics

94.

How the transactions occur in e-commerce?

a)

Using e-medias

b)

using Computers only

c)

Using mobile phones only

d)

None

95.

e-Commerce is the process of buying, selling, or exchanging products, services, or information via the internet.

a)

TRUE

b)

FALSE