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WorksheetsChapter 8 - Ethics and Marketing
Total questions: 10
Worksheet time: 5mins
What is one of the key concerns of ethical analysis of marketing issues?
Product pricing strategies
Consumer behavior analysis
Product safety
Advertising effectiveness
What does the term 'strict product liability' refer to?
Liability regardless of fault
Liability for intentional harm
Liability only when negligence is proven
Liability limited to contractual agreements
Which ethical tradition focuses on the consequences of marketing transactions?
Deontological ethics
Virtue ethics
Utilitarian ethics
Contractual ethics
What is a major ethical concern when marketing to vulnerable populations?
Exploiting fears and anxieties
Creating brand loyalty
Targeting affluent consumers
High advertising costs
What does the 'caveat emptor' approach assume?
Consumers are always informed
Sellers must guarantee product safety
Buyers are responsible for their purchases
Sellers must provide warranties
What is one of the ethical justifications for advertising?
It provides information for market exchanges
It manipulates consumer behavior
It increases product prices
It creates consumer demand
Which of the following is a component of tort law?
Intentional harm
Negligence
Contractual obligations
Strict liability
What is a potential issue with targeted marketing?
Manipulation of vulnerable groups
Consumer satisfaction
Increased sales
Higher advertising costs
What is the principle of 'respondeat superior' related to?
Product safety standards
Employer liability for employees
Consumer autonomy
Supplier responsibility
What does the ethical framework in marketing emphasize?
Maximizing profits
Respect for autonomy and mutual benefit
Increasing market share
Minimizing advertising costs
