Tangible aspects of a service - For example the furnishings at the lobby of a hotel are:

Ways in which the service is delivered - For example the payment systems you are able to use such as Touch 'n' Go E Wallet and Boost are:

An intangible product supplied by a business is:

The extended marketing mix builds upon the Marketing mix which is:

Waiting times or their reduction is a significant factor for customers' satisfaction of the service experience. This is analysed through ____ of the Extended Marketing Mix.

Staff aptitude tests may contibute to finding better employees for your business. This is _______

A Doctor that uses only the best modern equipment and clean hygienic clothing is an example of :

Both goods and services are called products

APPLE uses the acronym of its brand name to demonstrate the employee attitudes and priorities of their staff at Apple stores. This is:

Pick the odd one out

Pick the odd one out

You still require tangible parts of many services to deliver the service you provide. These things are demonstrated by

At Hotels, sometimes you might be greeted at a luxurious and ornate door and helped with your bags by friendly staff. Which are evidenced of the extended marketing mix here:

If your teacher is wearing the same shirt every day, it represent the poor use of ____________.

This strategic role of servicescape helps in performance of persons in the environment.

Explain the importance of physical evidence in marketing for services.

The __________ element of service marketing mix serves the objectives of socialization among customers & employees, in addition to creating physical environment for creation and delivery of service.

According to the Process element, the _______ is the period of time during which customer interacts directly with a service, including the time he/she is waiting for actual delivery of service.

.....is the physical surroundings or the physical facility where the service is produced, delivered and consumed.

Which of the following is not an element of physical evidence?

..... is the difference between customer expectations and customer perceptions.

Which of the following is not an element of People

"All human actors who play a part in service delivery and thus influence the buyer's perceptions: namely, the firm's personnel, the customer and other customers in the service environment."

Which of the following is not a tangible dominant?

Which of the following is NOT a source of customer expectations?