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WorksheetsMarketing Questions
Total questions: 105
Worksheet time: 1hrs 8mins
In a specific marketing situation, marketing is the job of:
Seller
Buyer
Both seller and buyer
Any party actively seeking to exchange with the other party.
You are choosing a form of entertainment for the upcoming weekend. This choice is determined by:
Your personal preferences
The price of each type of entertainment
The value of each type of entertainment
All of the above
The production-oriented marketing perspective suggests that consumers will prefer products that are:
Widely sold at low prices
Produced with high technology
Have unique designs
Have many new features
It can be said that:
Marketing and sales are synonymous terms.
Marketing and sales are different terms.
Sales include marketing.
Marketing
Can it be said that Marketing and sales are two synonymous terms?
Marketing and sales are two synonymous terms.
Marketing and sales are two different terms.
Sales includes Marketing.
Marketing includes sales activities.
A person's desire will become a demand when there is:
Need
Product
Purchasing power
Desire
Customer satisfaction after using goods depends on:
Whether the price of the goods is high or low
The expectations of the user about the product
Comparison between the value used and expectations about the product.
Comparison between the value used and the perfection of the product.
Under the following conditions, which condition is not necessarily satisfied for voluntary exchange to still occur?
At least 2 parties must be involved
There must be a monetary exchange between the two parties
Each party must have the ability to communicate and deliver
Each party is free to accept or reject the offer from the other party.
Each party trusts that the transaction with the other party is reasonable.
Which statement below best reflects the business philosophy oriented towards Marketing?
We are trying to sell perfect products to customers.
Customers need product X, let's produce and sell product X to them.
The cost of raw materials for product B is very high, let's reduce it to sell more product B at a lower price.
Sales are declining, let's focus all resources to boost sales.
According to the Marketing perspective, the market of the enterprise is:
The collection of both buyers and sellers of a certain product
The collection of people who have purchased the enterprise's goods
The collection of actual and potential buyers
The collection of people who will buy the enterprise's goods in the future.
None of the above is correct.
In the concepts below, which concept is not a philosophy of Marketing management discussed in the book?
Production
Product
Service
Marketing
Sales
The viewpoint that consumers prefer products with the best quality, features, and appearance, and therefore businesses need to continuously focus on improving products.
Production
Product
Service
Marketing
Sales
The sales viewpoint is strongly applied to
Everyday goods
Goods purchased with selection
Goods purchased for special needs
Goods purchased for passive needs
According to the social ethical marketing perspective, what aspects must marketers balance when developing marketing policies?
The purpose of the business
Customer satisfaction
Social welfare
(b) and (c)
All of the above
Which philosophy of Marketing management states that companies need to produce what consumers want and thus satisfy consumers and earn profits?
Production viewpoint
Product viewpoint
Sales viewpoint
Marketing viewpoint
Marketing management includes the following tasks: (1) Analyzing market opportunities, (2) Establishing marketing strategy, (3) Segmenting the market and selecting target market, (4) Planning marketing programs, (5) Organizing and controlling marketing activities. What is the correct order in this process?
(1) (2) (3) (4) (5)
(1) (3) (4) (2) (5)
(3) (1) (2) (4) (5)
(1) (3) (2) (4) (5)
What is the first step in the marketing research process?
Prepare the necessary equipment to process data
Identify the problem and objectives to be researched
Develop a research plan (or design the research project)
Collect data
After collecting data, what is the next step in the marketing research process?
Report the results obtained.
Analyze the information
Find solutions to the problem that needs to be researched.
Transfer data to the marketing manager for review.
Secondary data is data that:
Is of second importance
Has been available before
Is collected after primary data
(b) and (c)
None of the above.
Which of the following statements is most accurate regarding marketing research?
Marketing research is always expensive because the cost of conducting interviews is very high.
Businesses need to have a marketing research department of their own.
Marketing research has a broader scope than customer research.
Marketing managers consider marketing research as a guide for all decisions.
Data can be collected from secondary sources:
Inside the business
Outside the business
Both inside and outside the business
Survey
The purpose of marketing research is to:
Provide information about the marketing environment and the marketing policies of the business.
Enter a new market
What is the purpose of Marketing research?
To provide information about the Marketing environment and the company's Marketing policies.
To penetrate a certain market.
To organize distribution effectively.
To sell more products at a higher price.
To enrich the company's information repository.
How can primary data be collected from the following methods?
Observation
Experimentation
Interview survey.
(b) and (c)
All methods mentioned above.
A closed question is a question that:
Has only one answer option.
Ends with a punctuation mark.
The answer options have been listed beforehand.
Does not provide all answer options.
Which of the following is not an advantage of primary data compared to secondary data?
Higher update frequency.
Lower search costs.
Higher reliability.
Once collected, data processing will be faster.
Among the following interview methods, which one provides the highest reliability and the most information?
Telephone interview
Mail interview.
Face-to-face interview
Group interview.
None of the above methods ensure both requirements.
Which statement is true when comparing telephone interviews and mail interviews?
Faster feedback.
Significantly more information collected.
Higher interview costs.
Easier to follow up.
Marketing information provided externally to the company's information system includes, except:
Competitive intelligence.
Information from inventory reports of distribution agents.
What type of question is it if the answers are not provided in the question table?
Closed question
Open question
It can be either a closed or an open question.
Structured question.
What is the correct order of the small steps in step 1 of the Marketing research process?
Management problem, research objective, research problem.
Research problem, research objective, management problem.
Research objective, research problem, management problem.
Management problem, research problem, research objective.
No correct answer.
A recent Marketing research of company X determined that if the selling price of the product increases by 15%, the revenue will increase by 25%; what research method was used in this research?
Observation
Experiment
Direct personal interview
Survey
Are the following statements true or false?
Which of the following factors does not belong to the marketing environment of a business?
Marketing intermediaries
Customers
Annual inflation rate
Competitors
The marketing environment is represented by the following factors, except:
Population
Income of residents
Competitive advantage
Indicators of consumption capacity
Which of the following is an example of a marketing intermediary?
Competitors
Public
Suppliers
Transport companies
Beliefs and values are very stable and least changeable.
Demographics
Supply
Cultural branch
Culture
Advocacy groups do not advocate for:
Consumerism
Government's environmental protection policy
Expansion of minority rights
A business in a free market
Culture is an important factor in modern marketing.
What is the government's role in environmental protection?
The government protects the environment.
The expansion of minority rights.
A business in a free market.
Culture is an important factor in modern Marketing because:
No product is without cultural elements.
Consumer behavior is becoming more similar.
The marketer's task is to adjust marketing activities according to cultural demands.
With globalization, cultures are increasingly similar.
The Marketing environment of a business can be defined as:
A set of controllable factors.
A set of uncontrollable factors.
A set of external factors.
A set of controllable and uncontrollable factors.
Groups considered as active communities of a business typically have the following characteristics:
The business seeks their interest.
The business attracts their attention.
They are positively inclined towards the business.
They are interested in the business because they need its products.
When analyzing the internal environment of a business, the analyst will see:
Opportunities and threats to the business.
Strengths and weaknesses of the business.
Opportunities and weaknesses of the business.
Strengths and threats to the business.
All strengths, weaknesses, opportunities, and threats.
Which of the following factors does not belong to the demographic environment?
Population size and growth rate.
Age structure of the population.
Economic structure.
Changes in household size.
When marketing a product in the market, how do geographical and climatic factors affect it?
When marketing a product in the market, which factors are the most important from a geographical and climatic perspective?
Income of the population is uneven.
Requires product adaptation.
Different needs of the population.
Does not significantly affect marketing activities.
The competitors of Clear shampoo are all other shampoo products in the market. Considering competitors as mentioned here belongs to which level?
Desired competition.
Competition between product types.
Competition within the same product type.
Competition between brands.
Organizations that purchase goods and services for the production process to make a profit and achieve set objectives are called the market ......
Resale.
International.
Industrial.
Consumer.
Government.
Among the following factors, which one is not an environmental factor that can affect consumer buying behavior?
Economic
Cultural
Political
Promotion
None of the above.
Family, friends, neighbors, colleagues... are examples of which groups?
Secondary
Primary
Direct reference
Both (b) and (c)
Both (b) and (a)
A customer who intends to buy a motorcycle but receives information from a friend that the maintenance service of this brand is not very good. The above information is:
A type of noise in the message.
A factor hindering the purchase decision.
A consideration factor before use.
Secondary information.
What is the information in marketing?
A type of noise in the message
A factor that hinders purchasing decisions.
A consideration before use
Secondary information.
When an individual tries to adjust the information received according to their thoughts, what is this perception process called?
Selective retention
Selective perception
Selective distortion.
Selective comprehension.
The concept of 'motivation' is understood as:
Goal-oriented behavior.
Need with purchasing power.
Need that has become urgent forcing people to act to satisfy that need.
Stimulus factors of the environment.
A customer may be dissatisfied with the product they have purchased and used; the highest state of dissatisfaction is expressed by which attitude?
Searching for alternative products to replace the recently purchased product.
Not buying all other products from that enterprise.
Boycotting and spreading negative information about that product.
Complaining to the enterprise's management.
Writing a letter or calling the hotline of the enterprise.
According to Maslow's theory, human needs are arranged in which hierarchy?
Physiological, safety, esteem, personal, self-actualization.
Safety, physiological, self-actualization, esteem, personal.
Physiological, safety, social, esteem, self-actualization.
None of the above.
A person whose decisions affect the final decision of others is called:
Decision maker
Influencer
Initiator.
Buyer.
The set of perspectives according to a customer's beliefs about a particular product brand is called:
Outstanding attributes.
Useful functions
Value propositions.
Brand image.
What is the customer's belief about a brand of product called?
Outstanding attributes.
Useful functions.
Value used.
Brand image.
According to the definition, the ......... of a person is expressed through their concern, actions, and views about the surrounding factors.
Personality.
Psychology.
Personal beliefs.
Belief.
Lifestyle.
The buying behavior of organizations differs from that of consumers in that:
Organizations buy many types of products.
Organizations have many people involved in the buying process.
Contracts, price quotes, etc. are often not many in consumer buying behavior.
Consumers are professional buyers.
Two customers with the same motivation may choose different brands of products when entering the same store due to their differences in:
Attention.
Perception.
Attitude and belief.
None of the above.
All of the above.
In the information search stage, consumers often receive information from the source of information...... the most, but the source of information ..... plays an important role in the buying action.
Personal/Public.
Commercial/Public.
Commercial/Personal.
Public/Commercial.
The influence of the wife and husband in purchasing decisions:
Depends on who has the higher income.
Is usually the same.
Often varies depending on the product.
Usually follows the wife's opinion as she is the buyer.
Usually follows the husband's opinion if the wife does not work.
Which of the following statements is incorrect when comparing the differences between business purchasing and final consumer purchasing?
The number of buyers is smaller.
The relationship.
Which of the following statements is incorrect when comparing the differences between business purchasing and final consumer purchasing?
The number of buyers is smaller.
Long-term relationships and bonds between customers and suppliers.
The issue of quantity is less important.
It is more complex and risky.
Marketing targeting must be carried out in 4 major steps. Which of the following tasks is not one of those steps?
Market positioning.
Drafting the Marketing Mix system for the target market.
Market segmentation.
Dividing products.
Choosing the target market.
According to the capital calculation method, the market share of company Y will be:
40%
42.5%
37.5%
35%
None of the above.
Customer loyalty is a specific example of the type of knowledge ....... to segment the market:
Geographic
Social
Psychological
Behavioral
According to the concept of market segment, 'A market segment is a group ..... that responds similarly to a set of marketing stimuli.'
Market
Customers
Businesses
Consumers
All are correct.
Marketing differentiation occurs when a business decides to operate in certain market segments and designs a Marketing Mix program specifically for each of those segments.
What can increase sales compared to applying undifferentiated marketing?
Can increase sales compared to applying undifferentiated marketing.
Can increase costs compared to undifferentiated marketing.
Both (b) and (c)
All of the above.
Which of the following belongs to the demographic segmentation methods except?
Age
Income
Gender
Lifestyle
Family life cycle.
Concentrated marketing:
Is highly risky compared to the usual level.
Requires higher costs than usual.
Involves pursuing a market segment within a larger market.
Both (a) and (c)
All of the above.
A small business with limited capacity, selling a new product in a heterogeneous market should choose:
Differentiated marketing strategy
Undifferentiated marketing strategy
Concentrated marketing strategy
Product development strategy.
What is the advantage of undifferentiated marketing strategy?
Helps save costs.
Faces fierce competition.
Particularly suitable for businesses with limited resources.
Both (a) and (c)
All of the above.
Which condition is not a valid criterion for evaluating the attractiveness of a market segment?
Appropriate growth rate
The larger the scale, the better
Suitable for the company's resources
Low level of competition.
If in a market where the degree of product homogeneity is very high, the business should apply the strategy:
Undifferentiated marketing
Differentiated marketing
Concentrated marketing.
Any strategy is acceptable.
The position of a product in the market is the degree of evaluation of .... about important attributes of
The position of a product in the market is the level of evaluation of .... about its important attributes.
Customers.
Producers.
Retailers.
Wholesalers.
If a business decides to ignore the differences of market segments and penetrate the entire large market with a uniform product, it means that the business is implementing Marketing ......
Product diversification
Mass marketing.
Targeting
Uniform.
None of the above.
The process in which sellers differentiate market segments, select one or several target market segments, and design a Marketing Mix system for the target market is called:
Mass marketing
Target marketing
Product diversification.
Differentiated marketing by target users.
In the admission announcement of Thang Long University for the academic year 2004, there is a sentence: 'After 15 years since its establishment, Thang Long University always prioritizes ensuring training quality.' This statement has the effect of:
Pure advertising
Reminding students and lecturers to strive
Positioning the image of the school in society.
None of the above.
A product can be:
A tangible object
An idea
A service
(a) and (c)
All of the above
A product can be considered at 3 levels. Which of the following points is not one of those 3 levels?
Actual product
Tangible product
Supplementary product
Core benefits
Which of the following is not one of the 3 levels?
Real product
Tangible product
Supplementary product
Core benefits
What is the advantage of assigning a specific brand name to each product?
Provides information about the differences of each product type.
Reduces advertising costs when launching new products.
Does not tie the company's reputation to a specific product.
(a) and (c)
All are correct.
Products that customers always compare in terms of quality, price, style... are called:
Special need purchases
Purchases with choices
Passive need purchases
Everyday use.
Which of the following shows that packaging is necessary in today's business conditions?
Self-service store systems are increasingly emerging.
Customers are willing to pay more when buying goods, as long as it is convenient and luxurious.
Packaging contributes to creating the image of the company and the brand.
Packaging creates the ability and concept of product improvement.
Packaging increases the utility value of goods.
The part of the product brand that can be recognized but cannot be read is:
Brand sign
Brand name
Registered sign
Copyright
All advantages above are incorrect.
The advantage of applying the brand name strategy for each type of product is:
The company's reputation is not tied to the level of product acceptance.
The cost of introducing products is lower.
Introducing new products is easier.
(a) and (b)
All are correct.
Good packaging can be:
Protecting the product
Promoting the product
Selling the product by itself
All of the above
What can good packaging do?
Protect the product
Promote the product
Sell the product on its own
All of the above
When some Korean cosmetic companies bring products that are at the end of their life cycle in the Korean market to the Vietnamese market, what has happened?
Reduced research and development costs for new products
Created a new life cycle for those products
Reduced marketing costs for new products
Increased sales of the products
What is the correct order of the stages in the product life cycle?
Growth, saturation, implementation, decline
Implementation, saturation, growth, decline
Growth, decline, saturation, implementation
None of the above
In a product life cycle, the stage where the product is sold quickly in the market and profits increase rapidly is called?
Saturation
Implementation
Growth
Decline
Which of the following tasks should a marketer not carry out if the product is in its growth stage?
Maintain or improve product quality.
Continue strong communication about the product to the public.
Evaluate and reselect distribution channels
Introduce the product into new markets.
Make slight changes to the advertising message.
Products that fully participate in the manufacturer's product components are called?
Fixed assets
Service materials
Raw materials
Auxiliary equipment
Product quality is one of the tools to position the market, so product quality can be measured by the acceptance of?
The manufacturer
Competitors
Customers
Distributors
The demand curve for a product:
Reflects the relationship between price and quantity demanded.
Usually slopes downward.
Indicates that as price increases, quantity demanded decreases.
(a) and (b)
All of the above.
Research on rice shows that when the price of rice increases, the quantity demanded for rice decreases slightly. However, total revenue from rice sales still increases. The demand curve for rice is:
Increasing
Unit elastic
Inelastic
Elastic
When a business faces difficulties due to intense competition or sudden changes in market demand, which objective should the business pursue?
Market share leadership
Quality leadership
Maximizing current profits
Ensuring survival
Any of the above objectives is appropriate.
Which of the following statements does not describe a pure monopoly market?
The demand curve of the market is also the demand curve of the industry.
Price is determined by the buyer.
It is a very attractive market but difficult to enter.
Price is one of the tools to maintain and protect monopoly power.
When a company's product has differences compared to competing products and
