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Promotion Quiz (student version)

Total questions: 18

Worksheet time: 12mins

Name
Class
Date
1.
Promotion is
a)
Increasing customer usage
b)
The process of making customers aware of a product, service or event
c)
The channels of communication used to send a message to the target market
d)
A paid form of communication delivered to consumers by a product maker or seller
2.

On a marker board: write down the 5 elements of the promotional mix.

Hold up your board and I will tell you if it's correct or incorrect.

a)

Correct

b)

Incorrect

3.

TRIVIA!!!

What actor plays Troy Bolton in the High School Musical?

a)

Dylan Sprouse

b)

Zac Efron

c)

Joe Jonas

d)

Orlando Bloom

4.
What is the primary goal of promotion?
a)

Get new customers

b)
Increase sales
c)

Showcase your product

d)

Get more followers

5.
What is the integration of a product into a movie or television show
a)
Product Placement
b)
Advertising
c)
Branding
d)
Product Promotion
6.

The number of people in the target market expected to receive the message through the chosen medium

(a)  

7.

On your marker board: Provide an example of product placement. (Provide the show/movie & the item).

Hold up your marker boards and show me your answer!

a)

Correct

b)

Incorrect

8.

TRIVIA!!!

The fans of which MLB team shout out “Oh!” very loudly while singing the national anthem at games?

a)
  • Atlanta Braves

b)

Baltimore Orioles

c)
  • Colorado Rockies

d)
  • Minnesota Twins

9.

Define: Advertising

a)

activities that help an organization to influence a target market

b)

in-person, face-to-face communication between a seller and a customer

c)

a type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience

d)

a paid form of communication delivered to consumers by a product maker or seller

10.

Define: Selling

a)

activities that help an organization to influence a target market

b)

in-person, face-to-face communication between a seller and a customer

c)

a type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience

d)

a paid form of communication delivered to consumers by a product maker or seller

11.

TRIVIA!!!

How many black pentagons are on a standard soccer ball?

a)

8

b)

10

c)

12

d)

16

12.

Define: Direct Marketing

a)

activities that help an organization to influence a target market

b)

in-person, face-to-face communication between a seller and a customer

c)

a type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience

d)

a paid form of communication delivered to consumers by a product maker or seller

13.

TRIVIA!!!

What does the acronym ESPN stand for?

a)

Elite Sports Performance Network

b)

Entertainment and Sports Programming Network

c)

Every Sport Played Network

d)

Extreme Sports and Play Network

14.

Define: Sales Promotions

a)

activities that help an organization to influence a target market

b)

an additional incentive offered for a limited time to encourage consumers to buy a product.

c)

a type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience

d)

a paid form of communication delivered to consumers by a product maker or seller

15.

TRIVIA!!!
What '90s alt song did Shrek really popularize?

a)

"All Star" by Smash Mouth

b)

"Every Morning" by Sugar Ray

c)

"Steal My Sunshine" by Len

16.

Define: Public Relations

a)

activities that help an organization to influence a target market

b)

an additional incentive offered for a limited time to encourage consumers to buy a product.

c)

a type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience

d)

a paid form of communication delivered to consumers by a product maker or seller

17.

TRIVIA!!!

Which company is known for the slogan 'Just Do It'?

a)

Adidas

b)

Reebok

c)

Nike

d)

Puma

18.

TRIVIA!!!
What 2007 video game launched Nintendo's "fitness" craze?

a)

Wii Fit

b)

Wii Workouts

c)

Wii Trainer