WorksheetsBE Test Obj 4.03 May 2, 2025
Total questions: 12
Worksheet time: 6mins
Name
Class
Date
1.
First and Last Name
4 lines
2.
1. ________________: the activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers,
clients, partners, and society at large.
a)
advertising
b)
marketing
c)
personal selling
3.
________________: any paid form of nonpersonal
presentation of ideas, goods, or services.
a)
advertising
b)
marketing
c)
personal selling
4.
________________: marketing element focusing on
considerations in getting a selected product in the right
place at the right time.
a)
place
b)
price
c)
product
5.
________________: marketing element referring to what
goods, services, or ideas a business will offer its
customers.
a)
place
b)
price
c)
product
6.
________________: marketing element requiring
marketers to determine the amount of money they will
ask in exchange for their products.
a)
place
b)
price
c)
product
7.
________________: the form of promotion that
determines client needs and wants and responds
through planned, personalized communication that
influences purchase decisions and enhances future
business opportunities.
a)
advertising
b)
marketing
c)
personal selling
8.
Connor is working on a billboard to showcase his new
service. What part of the marketing mix is he working on?
a)
price
b)
product
c)
promotion
9.
________________: any nonpersonal presentation of
ideas, goods, or services that is not paid for by the
company or individual that benefits from or is harmed by
it.
a)
place
b)
promotion
c)
publicity
10.
________________: a marketing function needed to
communicate information about goods, services, images,
and/or ideas to achieve a desired outcome.
a)
place
b)
promotion
c)
publicity
11.
Connor is working on a billboard to showcase his new service. What part
of the marketing mix is he working on?
a)
place
b)
price
c)
promotion
12.
Beth wants to hire a disc jockey for her son’s graduation party. Deanna offers her a promotional package that includes three hours of music, special effect lighting, and a video. Deanna is marketing:
a)
goods.
b)
ideas.
c)
services.
100 %
