Fill in the blank: Net ________ income is one of the resources to survey.

Money expected from ________ is a resource to consider.

Fill in the blank: One of the expenses to consider is ________ and web hosting.

Fill in the blank: Money should be set aside for lost or damaged ________.

Fill in the blank: Contest fees, convention and ________ expenses are part of the budget.

The difference between your expected resources and needs is the amount you must raise through ________.

The difference between your expected resources and wants is the amount you would like to make through ________.

According to 'Who will buy your ads?', you should ignore businesses that cater to ethnic groups at your school.

According to 'Who will buy your ads?', you should ignore home-based or part-time businesses run by parents and alumni.

What is one way to attract buyers for your ads?

The purpose of offering introductory prices for ad design services is to:

Make a list of potential advertisers for your publication.

According to the slide 'Broaden your audience,' who are potential advertisers?

According to the slide 'Broaden your audience,' at what price should you offer mailed subscriptions?

Fill in the blank: Using ________ and microblogging is a strategy to broaden your audience.

Fill in the blank: To help sell ads, you should assign a ________ who coordinates ad contacts.

What is the usual first step when making contact to sell ads?

Making an appointment to see the person in charge of ad decisions in person is part of making contact when selling ads.

What is one item you should include when assembling your sales kit?

When assembling your sales kit, you should include copies of your publication or a handheld device to show your ________.

Which of the following is NOT typically included in a fact sheet for a sales kit?

A rate sheet should be included when you assemble your sales kit.

Which of the following should be included in your sales kit?

Fill in the blank: One of the items you should include in your sales kit is _________.

According to 'The sales visit', you should be ________, neat, professional and prepared.

According to 'The sales visit', what should you speak briefly about during the visit?

According to 'The sales visit', what should you show to the client during the visit?

According to 'The sales visit', what should you discuss with the client regarding your publication?

Fill in the blank: If they agree to buy an ad, you should ________ the contract completely.

Fill in the blank: If you are designing an ad, tell her she will see a ________ before publication.

Fill in the blank: When someone says no, you should thank the person politely for his time and ask if you may ______ later.

Fill in the blank: When someone says no, you should bring him a copy of your next ______.

Fill in the blank: When someone says no, you should keep ______. You will earn goodwill for your school and your publication, and they may buy an ad later.