WorksheetsSocial Media Quiz
Total questions: 10
Worksheet time: 5mins
What does the term 'social media' primarily refer to?
A form of advertising
A type of traditional media
Communication channels for information delivery
A method of face-to-face interaction
According to Kaplan and Haenlein, social media can be defined as:
A group of Internet-based applications
A type of print media
A form of television broadcasting
A method of direct mail marketing
Which of the following is an example of a collaborative platform?
Wikipedia
YouTube
Blogger
What is the primary characteristic of blogs and wikis in terms of content richness?
High visual richness
Low richness and social presence
High interactivity
High audio content
Which of the following social media platforms is primarily used for professional networking?
What is a key difference between eWOM and traditional WOM?
eWOM is less durable
eWOM is more personal
eWOM can influence on a larger scale
eWOM is always anonymous
In the context of social media, what does 'self-presentation' refer to?
The number of followers a user has
The quality of content shared
The extent to which users reveal themselves
The way users present their opinions
What is the main purpose of reputation management in social media for tourism businesses?
To increase sales
To develop new products
To monitor social media mentions
To create viral marketing campaigns
Which of the following is NOT a type of social network site (SNS)?
Traditional SNS
Professional SNS
Universal SNS
Regional SNS
What was the main strategy behind the 'Best Job in the World' campaign?
Using only traditional media
Engaging users through multiple social media channels
Focusing on print advertisements
Limiting participation to local residents
