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History and Methods of Film Advertising

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

What field did Marcellin Auzolle transition into after painting?

a)

Advertising

b)

Architecture

c)

Music

d)

Medicine

2.

What change occurred in the 1980s regarding poster production and distribution?

a)

Film studios began taking over poster production and distribution

b)

NSS expanded its services

c)

Posters were no longer used

d)

Theaters started making their own posters

3.

Why did posters have to be sent back to National Screen Service?

a)

To be reused in other theaters

b)

To be destroyed

c)

To be sold to collectors

d)

To be archived in museums

4.

What did theaters have to do with posters after a film’s theater run ended?

a)

Send them back to National Screen Service

b)

Keep them as souvenirs

c)

Sell them to the public

d)

Burn them

5.

Why did posters become available to collectors?

a)

The National Screen Service ended and there were only a few left in the world.

b)

Movie theaters closed.

c)

Posters were no longer popular.

d)

They were found in a lost warehouse.

6.

What is the significance of the year 2005 in poster collecting?

a)

The highest auction price for a poster was recorded.

b)

The National Screen Service started.

c)

Metropolis was released.

d)

A new poster design was invented.

7.

Why are film posters still important today?

a)

They are a key part of movie advertising.

b)

They are used for music promotion.

c)

They are only for art galleries.

d)

They are not used anymore.

8.

Why might print advertising remain important for films, even with new technologies?

a)

It is still a big part of film advertising.

b)

It is the only way to advertise.

c)

It is cheaper than all other methods.

d)

It is required by law.

9.

What is the purpose of altering stills from the movie for posters?

a)

To make them unrecognizable

b)

To better fit the poster design

c)

To change the movie’s story

d)

To add more actors

10.

How does the style of a poster help the audience?

a)

It reflects the genre of the movie

b)

It shows the ticket price

c)

It lists the movie’s awards

d)

It displays the theater’s address

11.

What is one question designers should ask about their poster’s style?

a)

How does the style reflect the genre?

b)

How much does the poster weigh?

c)

How many colors are used?

d)

How many people will see it?

12.

What is the best practice when using decorative fonts in a design?

a)

Use only one decorative font mixed with simpler serif and sans serif fonts

b)

Use as many decorative fonts as possible

c)

Only use decorative fonts for body text

d)

Never use decorative fonts

13.

Why should you avoid using too many different font styles in one design?

a)

It can make the design look messy and confusing

b)

It makes the text easier to read

c)

It adds more color to the design

d)

It helps the design look more professional

14.

What color combo is often used in comedies?

a)

White and Red

b)

Blue

c)

Orange and Blue

d)

Yellow

15.

If you want to use images of the stars of the film, what can you do?

a)

Combine images of the stars in your design

b)

Only use your own photos

c)

Only use drawings

d)

Only use text

16.

Which software program will you use to create your poster designs?

a)

Canva

b)

Photoshop

c)

PowerPoint

d)

Word

17.

What is the color combo for action films?

a)

Yellow

b)

Black, White and Orange

c)

White and Red

d)

Blue and orange

18.

What is the color combo for sci-fi or fantasy?

a)

Black

b)

Blue

c)

Blue and Orange

d)

Yellow

19.

What what the amount of the most expensive movie poster that was ever sold?

a)

695,000

b)

1,000,000

c)

456,300

d)

450,000

20.

What is the benefit of playing around with Canva before starting the poster design?

a)

To feel comfortable with the program

b)

To learn how to cook

c)

To practice singing

d)

To memorize a poem